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Tag Heuer 3000 Chronograph 232.206, the model worn by Bruce Willis in Die Hard, with a patinated anthracite dial and patinated orange hour markers, 39mm diameter in very balanced proportions. Caliber 185 based on an ETA movement mounted on a Depraz DD2000, identical to the 2000 series quartz chronograph (the 2000 series is much more widespread than the 3000 series chronograph).

Tag Heuer 3000 Chronograph

The Swiss watch brand Tag Heuer is the result of the merger in 1985 between the company Heuer, founded in 1860, and the group TAG (Avant Garde Techniques). This union marked the beginning of a new era for the brand, characterized by a combination of technological innovations and a rich watchmaking heritage.
<h2 dir="ltr">Background of the Merger in 1985</h2>
In the 1970s, the Swiss watch industry went through a tumultuous period, known as the "quartz crisis". The mass introduction of cheap quartz watches, mainly from Asia, threatens the survival of traditional mechanical watch manufacturers. Heuer, despite its established reputation in the field of chronographs, did not escape this crisis and encountered financial difficulties.
In 1985, the group TAG, specialized in cutting-edge technologies, particularly in aeronautics and Formula 1, acquires Heuer. This merger gives rise to Tag Heuer, combining Heuer's watchmaking heritage with TAG's technological expertise.
<h2 dir="ltr">Renaissance and Modernization (1985-1999)</h2>
Under new leadership, TAG Heuer is undertaking a strategy to revitalize the brand by building on its heritage while incorporating modern innovations. The brand is reintroducing flagship models such as the TAG Heuer Carrera and the TAG Heuer Monaco, adapting them to contemporary tastes while retaining their iconic design. These reissues are a success with watch enthusiasts.
TAG Heuer is also introducing new product lines, including the<a href="https://www.dialicious.com/en/tag_heuer/2000_series"> TAG Heuer Series 2000</a>, a collection of waterproof sports watches, and the<a href="https://www.dialicious.com/en/tag_heuer/6000_series"> TAG Heuer Series 6000</a>, which combines elegance and performance. The brand strengthens its association with the world of sport, in particular Formula 1, by becoming the official timekeeper of several teams and events. These partnerships reinforce the dynamic and innovative image of TAG Heuer.
<h2 dir="ltr">Acquisition par LVMH et Expansion (1999-2010)</h2>
In 1999, the French luxury group LVMH (Mo&euml;t Hennessy Louis Vuitton) acquires TAG Heuer, thus integrating the brand into its prestigious portfolio. Under the aegis of LVMH, TAG Heuer invests in research and development to design its own movements. In 2004, the brand unveiled the Calibre 360, a mechanical chronograph capable of measuring 1/100th of a second, a world first.
TAG Heuer continues to innovate with models such as the TAG Heuer Monaco V4 in 2009, the first watch in the world equipped with a movement driven by belts, and the TAG Heuer Microtimer Flying 1000 in 2011, capable of measuring 1/1000th of a second.
The brand is expanding its global presence by opening flagship stores in key cities and strengthening its distribution network.
<h2 dir="ltr">Diversification and Connected Watches (2010-2020)</h2>
Faced with the emergence of connected watches, TAG Heuer decides to adapt to new technological trends.
In 2015, the brand launched the TAG Heuer Connected, its first smartwatch, in collaboration with Google and Intel. This model combines the traditional design of TAG Heuer with the functionality of a modern smartwatch. TAG Heuer is expanding its historic strategy of partnerships, particularly with automotive brands such as Porsche, and offers limited editions celebrating iconic events or personalities.
<h2 dir="ltr">Recent Commitments and Future Outlook (2020 - present)</h2>
TAG Heuer continues to strengthen its position in the luxury watch market by focusing on innovation and respect for its heritage. The brand offers reissues of historic models, such as the<a href="https://www.dialicious.com/en/tag_heuer/carrera_chronograph"> TAG Heuer Carrera</a> and the<a href="https://www.dialicious.com/en/tag_heuer/monaco"> TAG Heuer Monaco</a>, incorporating modern technical improvements while retaining the original design. Many limited series will be released to the delight of collectors.
TAG Heuer is committed to green initiatives, including reducing its carbon footprint and using sustainable materials in its products and packaging. In 2024, LVMH, parent company of TAG Heuer, enters into a 10-year partnership with Formula 1, strengthening the brand's association with motorsport.
In conclusion, since its merger with TAG in 1985, TAG Heuer has navigated between tradition and innovation, consolidating its strong position in luxury watchmaking. By combining its rich heritage with technological advancements and strategic partnerships, the brand continues to appeal to watch enthusiasts around the world.
Check out th&nbsp;<a href="https://www.dialicious.com/en/top/the_best_swiss_watch_brands">Ranking of the best Swiss watch brands</a> or the <a href="https://www.dialicious.com/en/top/the_best_brands_of_motor_sports_watches">Ranking of the best watch brands inspired by motorsports</a>, including TAG Heuer.
(Updated November 2024)

36mm, gold plated... It is obvious that with these kinds of specs, this Tag Heuer has had a long time in the desert since its release in the early 90s... 20 years of hyper virile timepieces with disproportionate sizes have dominated in the four corners of the world, except... in Japan... where small formats have resisted... 
The fashion has passed and today we can thank them for having Swiss made examples like this one in their vintage display cases.
Quality finishes, sapphire crystal, 200m water resistance, screw-down crown, solid caseback; 
indisputable aesthetic balance.
Undeniably, the Japanese have good taste.

Japanese people always have good taste

Atelier Jalaper est une marque horlog&egrave;re franco-belge fond&eacute;e en 2019 par Louis Jalaber et Simon Szleper. Elle se distingue par une approche unique qui fusionne l'horlogerie traditionnelle avec l'h&eacute;ritage automobile en int&eacute;grant des &eacute;l&eacute;ments authentiques de voitures l&eacute;gendaires dans ses montres.
<h3>Origines et Fondation</h3>
Louis Jalaber et Simon Szleper se sont rencontr&eacute;s lors de leurs &eacute;tudes &agrave; l'ESCP Europe, partageant une passion commune pour l'horlogerie et l'automobile. Leur ambition &eacute;tait de cr&eacute;er une montre qui ne se contenterait pas de s'inspirer du design automobile, mais qui int&eacute;grerait v&eacute;ritablement une partie de l'histoire automobile. Cette vision les a conduits &agrave; fonder Atelier Jalaper en 2019.
<h3>Concept et Philosophie</h3>
La philosophie d'Atelier Jalaper repose sur l'id&eacute;e de donner une nouvelle vie &agrave; des voitures embl&eacute;matiques en les int&eacute;grant dans des montres de haute qualit&eacute;. Chaque garde-temps est con&ccedil;u avec des cadrans fabriqu&eacute;s &agrave; partir de pi&egrave;ces authentiques de voitures l&eacute;gendaires, offrant ainsi aux passionn&eacute;s une connexion tangible avec l'histoire automobile.
<h3>Collections et Mod&egrave;les</h3>
Collection DB5
La premi&egrave;re collection d'Atelier Jalaper rend hommage &agrave; l'Aston Martin DB5, une ic&ocirc;ne des ann&eacute;es 1960. Les cadrans de ces montres sont d&eacute;coup&eacute;s dans le capot en aluminium d'une v&eacute;ritable DB5, conf&eacute;rant &agrave; chaque pi&egrave;ce une patine unique. La collection comprend quatre mod&egrave;les :
<ul>
<li>AJ001-S : Mod&egrave;le avec affichage de la date, bo&icirc;tier en acier inoxydable</li>
<li>AJ001-B : Version avec bo&icirc;tier en PVD noir</li>
<li>AJ002-S : Mod&egrave;le avec affichage du jour et de la date, bo&icirc;tier en acier inoxydable</li>
<li>AJ002-B : Version avec bo&icirc;tier en PVD noir</li>
</ul>
Ces montres sont &eacute;quip&eacute;es de mouvements automatiques Miyota, offrant une r&eacute;serve de marche de 42 heures.
Collection Miura
La deuxi&egrave;me collection s'inspire de la Lamborghini Miura, souvent consid&eacute;r&eacute;e comme la premi&egrave;re supercar au monde. Les cadrans sont fabriqu&eacute;s &agrave; partir de pi&egrave;ces authentiques de la Miura, et la collection propose plusieurs variantes :
<ul>
<li>AJ-P400-V : Version avec r&eacute;haut vert</li>
<li>AJ-P400-N : Version avec r&eacute;haut noir</li>
<li>AJ-P400-O : Version avec r&eacute;haut orange</li>
<li>AJ-P400-B : Version avec r&eacute;haut bleu</li>
</ul>
Ces mod&egrave;les sont anim&eacute;s par des mouvements &agrave; remontage manuel Sellita SW270-1 M, offrant une r&eacute;serve de marche d'environ 45 heures.
Collection Jaguar Type E
La troisi&egrave;me collection s'inspire de la Jaguar Type E, l'une des autos les plus reconnaissables entre toutes. Les cadrans sont fabriqu&eacute;s &agrave; partir de pi&egrave;ces authentiques d'une Jaguar Type E semi-lightweight de 1962, et la collection propose deux variantes :
<ul>
<li>AJ-003-B : Version au cadran stri&eacute;</li>
<li>AJ-003-W : Version au cadran noir anodis&eacute;</li>
</ul>
Ces mod&egrave;les sont anim&eacute;s par des mouvements &agrave; remontage automatique Sellita SW300-1, offrant une r&eacute;serve de marche d'environ 42 heures.
<h3>Processus de Fabrication et Savoir-Faire</h3>
Atelier Jalaper collabore avec des artisans et des experts horlogers bas&eacute;s &agrave; La Chaux-de-Fonds, en Suisse, pour assurer une qualit&eacute; exceptionnelle. Le processus de fabrication implique une d&eacute;coupe pr&eacute;cise des pi&egrave;ces automobiles pour cr&eacute;er des cadrans uniques, suivie d'un assemblage minutieux pour garantir la fiabilit&eacute; et l'esth&eacute;tique de chaque montre.
<h3>Engagement envers l'Authenticit&eacute; et l'Innovation</h3>
La marque s'engage &agrave; pr&eacute;server l'authenticit&eacute; des mat&eacute;riaux utilis&eacute;s tout en innovant dans le design et la fonctionnalit&eacute;. Chaque montre est num&eacute;rot&eacute;e et porte en elle l'&acirc;me de la voiture dont elle est issue, offrant aux collectionneurs et aux passionn&eacute;s une pi&egrave;ce de l'histoire automobile &agrave; leur poignet.
<h3>R&eacute;ception et Perspectives d'Avenir</h3>
Depuis son lancement, Atelier Jalaper a re&ccedil;u des retours positifs pour son concept novateur et la qualit&eacute; de ses montres. La marque continue d'explorer de nouvelles collaborations avec des voitures l&eacute;gendaires, &eacute;largissant ainsi sa collection et renfor&ccedil;ant sa position unique &agrave; l'intersection de l'horlogerie et de l'automobile.
En conclusion, Atelier Jalaper se distingue par sa capacit&eacute; &agrave; fusionner l'art horloger avec l'h&eacute;ritage automobile, cr&eacute;ant des montres qui racontent une histoire unique et offrent une exp&eacute;rience &eacute;motionnelle aux passionn&eacute;s des deux univers.
Inspirez-vous des avis clients Dialicious pour choisir la montre Atelier Jalaper qui vous convient le mieux. D&eacute;couvrez &eacute;galement le <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_de_sports_mecaniques">classement des marques de montres inspir&eacute;es du sport automobile</a>.
(Mise &agrave; jour Mars 2025)

Atelier Jalaper is a Franco-Belgian watch brand founded in 2019 by Louis Jalaber and Simon Szleper. It is distinguished by a unique approach that merges traditional watchmaking with automotive heritage by integrating authentic elements of legendary cars into its watches.
<h3 dir="ltr">Origins and Foundation</h3>
Louis Jalaber and Simon Szleper met during their studies at ESCP Europe, sharing a common passion for watchmaking and automobiles. Their ambition was to create a watch that would not only be inspired by automotive design, but would truly incorporate a part of automotive history. This vision led them to found Atelier Jalaper in 2019.
<h3 dir="ltr">Concept and Philosophy</h3>
Atelier Jalaper's philosophy is based on the idea of ​​giving new life to iconic cars by integrating them into high-quality watches. Each timepiece is designed with dials made from authentic parts from legendary cars, providing enthusiasts with a tangible connection to automotive history.
<h3 dir="ltr">Collections and Models</h3>
Collection DB5
Atelier Jalaper's first collection pays homage to the Aston Martin DB5, an icon of the 1960s. The dials of these watches are cut from the aluminum cover of a real DB5, giving each piece a unique patina. The collection includes four models:
<ul>
<li dir="ltr" aria-level="1">
AJ001-S: Model with date display, stainless steel case
</li>
<li dir="ltr" aria-level="1">
AJ001-B:&nbsp;Version with black PVD case
</li>
<li dir="ltr" aria-level="1">
AJ002-S: Model with day and date display, stainless steel case
</li>
<li dir="ltr" aria-level="1">
AJ002-B: Version with black PVD case
</li>
</ul>
These watches are equipped with Miyota automatic movements, offering a power reserve of 42 hours.
Collection Miura
The second collection is inspired by the Lamborghini Miura, often considered the world's first supercar. The dials are made from authentic Miura parts, and the collection offers several variations:
<ul>
<li dir="ltr" aria-level="1">
AJ-P400-V: Version with green flange
</li>
<li dir="ltr" aria-level="1">
AJ-P400-N: Version with black flange
</li>
<li dir="ltr" aria-level="1">
AJ-P400-O: Version with orange flange
</li>
<li dir="ltr" aria-level="1">
AJ-P400-B: Version with blue flange
</li>
</ul>
These models are powered by Sellita SW270-1 M hand-wound movements, offering a power reserve of approximately 45 hours.
Jaguar E-Type Collection
The third collection is inspired by the Jaguar E-Type, one of the most recognizable cars of all. The dials are made from genuine parts from a 1962&nbsp;Jaguar E-Type semi-lightweight, and the collection offers two variants:
<ul>
<li dir="ltr" aria-level="1">
AJ-003-B: Version with vertically brushed dial
</li>
<li dir="ltr" aria-level="1">
AJ-003-W: Version with black anodized dial
</li>
</ul>
These models are driven by Sellita SW300-1 self-winding movements, offering a power reserve of approximately 42 hours.
<h3 dir="ltr">Manufacturing Process and Know-How</h3>
Atelier Jalaper collaborates with artisans and watchmaking experts based in La Chaux-de-Fonds, Switzerland, to ensure exceptional quality. The manufacturing process involves precise cutting of automotive parts to create unique dials, followed by careful assembly to ensure the reliability and aesthetics of each watch.
<h3 dir="ltr">Commitment to Authenticity and Innovation</h3>
The brand is committed to preserving the authenticity of the materials used while innovating in design and functionality. Each watch is numbered and carries within it the soul of the car from which it comes, offering collectors and enthusiasts a piece of automotive history on their wrist.
<h3 dir="ltr">Reception and Future Prospects</h3>
Since its launch, Atelier Jalaper has received positive feedback for its innovative concept and the quality of its watches. The brand continues to explore new collaborations with legendary cars, expanding its collection and strengthening its unique position at the intersection of watchmaking and automobiles.&nbsp;In conclusion, Atelier Jalaper stands out for its ability to merge the art of watchmaking with automotive heritage, creating watches that tell a unique story and offer an emotional experience to enthusiasts of both worlds.
Take inspiration from Dialicious customer reviews to choose the Atelier Jalaper watch that suits you best. Also discover the <a href="https://www.dialicious.com/en/top/the_best_brands_of_motor_sports_watches">ranking of watch brands inspired by motorsport</a>.
(Updated March 2025)

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Tag Heuer 3000 Chronograph

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