The must-have Macro Loupe for all watch lovers

the dial, the bracelet and finally this octagonal faceted hardlex glass, it is a little marvel of the 70s powered by a caliber rotating at 4hz, at the same time original, sporty, discreet (38mm) but above all elegant, this watch represents for me what Seiko did best during the quartz crisis

When vintage is modern

<p dir="ltr">The <strong>Seiko </strong>brand, founded in <strong>1881</strong> by Kintaro Hattori in the Ginza district of Tokyo, has become one of the most influential and respected watch companies in the world. Since the opening of its first store, Seiko has continued a path of constant growth and innovation.</p>
<h2 dir="ltr">History of the Seiko brand</h2>
<p dir="ltr">The year 1924 marked the first watch produced under the Seiko brand. The company continued to develop new technologies, and in 1956 it released the first self-winding wristwatch made in Japan. The real game-changer came in 1969 with the introduction of the Seiko Astron, the world's first quartz watch. This innovation not only changed the direction of Seiko but also revolutionized the entire watch industry.</p>
<p dir="ltr">During the 1970s and 1980s, Seiko solidified its reputation as a technological leader with the development of solar-powered watches and the introduction of professional divers' watches. In 2005, Seiko presented the Spring Drive, a unique movement combining the strength of mechanical watchmaking and the precision of quartz.</p>
<p dir="ltr">In recent years, Seiko has continued to innovate by creating eco-friendly watches and supporting various environmental initiatives. The brand is known for its commitment to quality, precision and sophisticated design.</p>
<h2 dir="ltr">What are Seiko&rsquo;s iconic models?</h2>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/prospex">Seiko Prospex</a></h3>
<p dir="ltr">This collection is dedicated to those who seek adventure, whether underwater, on land or in the air. The Prospex offers solid cases, water resistance up to 200 meters, steel or silicone bracelets, and automatic or solar movement. These watches are often associated with professional divers and adventurers.</p>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/presage">Seiko Presage</a></h3>
<p dir="ltr">Bringing together the best of traditional Japanese watchmaking and modern design, the Presage offers stainless steel cases, leather straps, automatic movement, and exquisite dials. The collection is appreciated for its elegance and style.</p>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/astron">Seiko Astron</a></h3>
<p dir="ltr">This iconic collection represents Seiko innovation. With titanium or stainless steel cases, water resistance up to 100 meters, metal bracelets, solar quartz movement with GPS, the Astron continues to be at the cutting edge of technology.</p>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/5_sports">Seiko 5 Sports</a></h3>
<p dir="ltr">The Seiko 5 Sports collection is a symbol of youth and dynamism. With steel cases, water resistance up to 100 meters, steel or fabric straps, and automatic movement, it is designed for the active lifestyle.</p>
<h2 dir="ltr">How much does a Seiko watch cost?</h2>
<p dir="ltr">The prices of new Seiko watches change regularly and vary depending on the model. <strong>Most cost between &euro;500 and &euro;1,000 depending on the finishes</strong>. Price differences can be significant between the brand's different collections. For example, the price of a Seiko 5 fluctuates between &euro;200 and &euro;400 and the Seiko Prospex between &euro;300 and &euro;2,500. Prices also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. <strong>The second-hand market is also an opportunity</strong> to look at to buy a cheaper Seiko.</p>
<h2 dir="ltr">Seiko: An essential brand for starting out in watchmaking</h2>
<p dir="ltr">Seiko is a brand that has charted its path through over a century of innovation and excellence. Its main models reflect a diverse range that <strong>meets the needs of sportsmen, divers, luxury enthusiasts</strong> and fashionable young people. Seiko's positioning in the watch landscape is unique, offering high quality watches at different price points, and remaining at the forefront of technology and design.</p>
<p dir="ltr">To find out more about these models, the brand's website is a useful information resource. Furthermore, the <strong>Dialicious owners' reviews </strong>are essential to making the right choice from this historic brand. Choosing a Seiko watch is more than a purchase; it&rsquo;s an investment in a piece of Japanese watchmaking history that continues to shape the future. Some may prefer <a href="https://www.dialicious.com/en/grand_seiko">Grand Seiko</a> but this is another journey...</p>
<p class="p1"><span class="s1">Check out the <a href="https://www.dialicious.com/en/top/the_best_japanese_watch_brands">Ranking of the best japanese watch brands</a>, including Seiko.</span></p>
<p dir="ltr">(Updated November 2023)</p>

<p>Fond&eacute;e en <strong>1970</strong> par Philippe Saner dans le Jura suisse, la marque <strong>Saner</strong> incarne un demi-si&egrave;cle d'excellence horlog&egrave;re. Initialement sp&eacute;cialis&eacute;e dans l'assemblage de mouvements m&eacute;caniques, l'entreprise a su &eacute;voluer tout en conservant son savoir-faire artisanal. En 2020, pour c&eacute;l&eacute;brer ses 50 ans, la famille Saner a lanc&eacute; une collection exclusive de montres en &eacute;dition limit&eacute;e, marquant ainsi son entr&eacute;e sur le devant de la sc&egrave;ne horlog&egrave;re.</p>
<h3><strong>Les D&eacute;buts : Un Atelier Familial</strong></h3>
<p>Philippe Saner a &eacute;tabli son atelier &agrave; Alle, dans le Jura suisse, une r&eacute;gion r&eacute;put&eacute;e pour son expertise horlog&egrave;re. D&egrave;s le d&eacute;part, l'atelier s'est distingu&eacute; par la pr&eacute;cision de son travail, fournissant des mouvements m&eacute;caniques &agrave; des marques prestigieuses. Cette r&eacute;putation d'excellence a permis &agrave; l'entreprise de se d&eacute;velopper tout en restant fid&egrave;le &agrave; ses <strong>racines familiales</strong>.</p>
<h3><strong>L'&Eacute;volution : De la Sous-Traitance &agrave; la Cr&eacute;ation de Montres</strong></h3>
<p>Apr&egrave;s des d&eacute;cennies en tant que sous-traitant de confiance, la <strong>famille Saner </strong>a d&eacute;cid&eacute; de capitaliser sur son expertise en lan&ccedil;ant sa propre ligne de montres. Cette transition a &eacute;t&eacute; motiv&eacute;e par le d&eacute;sir de proposer des garde-temps refl&eacute;tant leur vision de l'horlogerie, alliant tradition et innovation.</p>
<h3><strong>La Collection "Heart in Light"</strong></h3>
<p>Pour c&eacute;l&eacute;brer son 50e anniversaire, Saner a d&eacute;voil&eacute; la collection <strong>"Heart in Light"</strong>. Compos&eacute;e de cinq mod&egrave;les exclusifs, chaque pi&egrave;ce est limit&eacute;e &agrave; 50 exemplaires et <strong>certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres (COSC)</strong>, garantissant une pr&eacute;cision exceptionnelle. Les mod&egrave;les se d&eacute;clinent avec des bracelets en cuir, m&eacute;tal ou nylon, offrant une vari&eacute;t&eacute; adapt&eacute;e aux go&ucirc;ts diversifi&eacute;s des amateurs de montres.</p>
<h3><strong>Engagement envers la Qualit&eacute; et l'Innovation</strong></h3>
<p>Saner s'engage &agrave; maintenir des <strong>standards de qualit&eacute; &eacute;lev&eacute;s</strong>. L'atelier, modernis&eacute; et bien &eacute;quip&eacute;, se sp&eacute;cialise dans l'assemblage de mouvements m&eacute;caniques, le garnissage de platines et l'embo&icirc;tage de montres, y compris celles avec complications. Cette infrastructure permet &agrave; la marque de contr&ocirc;ler chaque &eacute;tape de la production, assurant ainsi la fiabilit&eacute; et la durabilit&eacute; de ses produits.</p>
<h3><strong>Conclusion</strong></h3>
<p>La marque Saner illustre la capacit&eacute; d'une <strong>entreprise familiale</strong> &agrave; &eacute;voluer tout en pr&eacute;servant son h&eacute;ritage. En lan&ccedil;ant sa propre collection de montres, Saner a d&eacute;montr&eacute; que l'expertise accumul&eacute;e au fil des d&eacute;cennies peut servir de fondation solide pour innover et proposer des produits de haute qualit&eacute; aux passionn&eacute;s d'horlogerie.</p>
<p>Inspirez-vous des <strong>avis clients Dialicious</strong> pour choisir la montre qui vous ressemble.</p>
<p>(Mise &agrave; jour Mars 2025)</p>

<p dir="ltr">Founded in <strong>1970</strong> by Philippe Saner in the Swiss Jura, the brand <strong>Saner</strong> embodies half a century of watchmaking excellence. Initially specializing in the assembly of mechanical movements, the company has evolved while maintaining its artisanal know-how. In 2020, to celebrate its 50th anniversary, the Saner family launched an exclusive collection of limited edition watches, marking its entry onto the watchmaking scene.</p>
<h3 dir="ltr">The Beginnings: A Family Workshop</h3>
<p dir="ltr">Philippe Saner established his workshop in Alle, in the Swiss Jura, a region renowned for its watchmaking expertise. From the start, the workshop stood out for the precision of its work, supplying mechanical movements to prestigious brands. This reputation for excellence has allowed the company to grow while remaining faithful to its <strong>family roots</strong>.</p>
<h3 dir="ltr">The Evolution: From Subcontracting to Watch Creation</h3>
<p dir="ltr">After decades as a trusted subcontractor, the <strong>Saner family</strong> decided to capitalize on its expertise by launching its own line of watches. This transition was motivated by the desire to offer timepieces reflecting their vision of watchmaking, combining tradition and innovation.</p>
<h3 dir="ltr">Collection "Heart in Light"</h3>
<p dir="ltr">To celebrate its 50th anniversary, Saner unveiled the collection <strong>"Heart in Light"</strong>. Made up of five exclusive models, each piece is limited to 50 copies and <strong>certified by the &ldquo;Controle Officiel Suisse des Chronometres&rdquo; (COSC)</strong>, guaranteeing exceptional precision. The models are available with leather, metal or nylon straps, offering a variety suited to the diverse tastes of watch lovers.</p>
<h3 dir="ltr">Commitment to Quality and Innovation</h3>
<p dir="ltr">Saner is committed to maintaining high quality standards. The workshop, modernized and well equipped, specializes in the assembly of mechanical movements, the filling of plates and the casing of watches, including those with complications. This infrastructure allows the brand to control each stage of production, thus ensuring the reliability and durability of its products.</p>
<h3 dir="ltr">Conclusion</h3>
<p dir="ltr">The Saner brand illustrates the capacity of <strong>family business</strong> to evolve while preserving its heritage. By launching its own watch collection, Saner has demonstrated that the expertise accumulated over decades can serve as a solid foundation to innovate and offer high-quality products to watch enthusiasts.</p>
<p dir="ltr">Get inspired by <strong>Dialicious owner&rsquo;s reviews </strong>to choose the watch that suits you.</p>
<p dir="ltr">(Updated March 2025)</p>

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