The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

Acquired at the beginning of 2021, a real love at first sight for the profile, very design and of a rare elegance; the case seems worn or even suspended! The brushed steel dial is also magnificent and atypical (including luminescent zones). The horns, hands and integration of the date are successful. In short, the general style represents a masterstroke in the field! And fortunately, the general characteristics honor my specifications (sine qua non conditions!): Sellita SW215 movement (manual winding), diameter of 40.9mm, lug-to-lug of 46.2mm, thickness of 11.2mm, weight of 65gr, sapphire crystals (front AR / back) slightly domed, 5atm… All for a launch price at the time less than 800€ more than reasonable considering the services and the manufacturing quality confirmed here. And each color of this model is published in 99 copies. The bracelets offered are excellent (flexibility, elegance and robustness), and the taupe color (rare) suits it perfectly. I would have rather aimed for a diameter of 39mm, but that is the only downside I would point out.

The Sept Mai – Founders Edition

How many years have I been eyeing this watch? At least fifteen… I first waited for the sapphire crystal (and anti-reflective), which I consider necessary for such an exhibition. Then, other hour charms came to enrich the collection more or less insidiously… And here is a rare price opportunity that reminds me of the famous one to my good memory… to see me give in… as weak as we sometimes are… 
What a magnificent case, so refined, like a smooth and almost natural pebble… A design conceived by Max Bill in 1961, almost mythical and certainly the most typical of the Bauhaus style, where minimalism becomes art. The perfect harmony between timelessness, simplicity and charm. 
The dial, initially white in appearance, actually reveals some subtle silver accents. Despite its delicate and ultra-dressy general look (5 atm all the same), it exudes a beautiful manufacturing quality, which (moderately) reassures about its durability and resistance. 
Nothing to say about its movement based on the 2824.2 (with incabloc shock protection and nivarox balance spring), well adjusted (and approved) over time. 
The dimensions checked are as follows: 38.1 in diameter, 39.8 from lug to lug, 10.0 in height with the famous domed glass, and 48 grams of weight on leather strap. 
I confirm the tests read and viewed here and there: the delivered strap is not up to expectations, but the 20mm lug spacing and the general neutrality of the whole make it easy to change the strap by varying the colors or even the materials. The crown suits it perfectly, even if its discretion makes it not very pleasant to use (however limited since it is automatic). 
If its public price may start to surprise (€1235 incl. tax), the real price paid (which I dare not admit) radically and favorably revises its q/p ratio (hence the note)!

the clean design

I had been hesitating for several months, probably even years. The ultra vintage look and the historical (mythical? ...!) character had seduced me. As well as the general compactness for a chronograph. Finally, a promotional opportunity convinced me (yes, it's almost petty!). 
OK, the leather strap is much too long (therefore quickly changed), the whole thing does not exude foolproof robustness, and the diameter sold at 38mm actually measures 37.5 in diameter (a 38.5 would have been perfect), but the synthesis of this Chinese watch is still surprising. I also measured a lug to lug of 47.2, a thickness of 13.3 and a weight of 61 grams with strap. 
It is a pleasure to wear it, and the movement visible on the glass case back is particularly pleasant to look at! I opted for the sapphire crystal version and swan neck regulator supposed to provide better precision, we will see in the long run. Skeptical before purchase on the movement, I must admit a surprisingly satisfactory adjustment and regularity (the personal threshold of tolerance being naturally lowered, the opposite of the level of indulgence!). 
In short and in fine, the watch figures worthily in my collection, and I intend to alternate fairly without sulking, as for the others!

SEAGULL 1963 Chronograph

And why not a white dial? Too bland? Too easy? Too classic? Maybe, but with the slightly enameled texture, the small seconds complication (finely sunburst), the vintage side in the numbers and the railroad, the thermally blued hands... Enough to be tempted! Especially for this almost century-old German brand! Its delicately fluted bezel and its typical plump aviator crown wonderfully complement the general style! 
Initially produced in 42mm, this more recent version offers dimensions that are in my opinion impeccable and measured here: diameter of 39mm, thickness of 10.1, length of 45.9, and weight of 65gr on leather strap. The 100m water resistance is reassuring. 
It is equipped with the elaborate Sellita SW261, visible via a screwed sapphire crystal case back. Hand-wound, the movement is very beautiful: bridge with Côtes de Genève, thermal blued screws, ratchet wheels with sun ray finish… 
Remotely ordered without prior testing, the strong seduction turned into a crush when opening the box. Its high quality of manufacture is obvious, its relative versatility makes it an everyday watch, to wear with happiness and pride. I did not imagine such an impression, which is more lasting.
Because “nothing (& nobody) is perfect”, I would point out a superb beige/taupe strap but without a quick release, and a dial lacking relief (no applique, and too light embossing of the numbers).
But in conclusion, a formidable and joyful synthesis, its rarity on our wrists adding to the pleasure!

What a beautiful all-rounder!

Acquired at the end of 2019, it was first of all the sunray gray dial that particularly seduced me, an original color and a breathtaking rendering. The hyper robust and qualitative look and the 64 hours of power reserve add to the pleasure of wearing this diver. Some characteristics: L888 movement (ETA A31, frequency 25200), diameter of 41.2mm, lug-to-lug of 51.2mm, thickness of 12.1mm, weight of 186gr, ceramic bezel, AR sapphire crystal, water-resistant to 300m… The movement is up to the standard of the House, very well adjusted. This watch confirms the excellent quality/price ratio of the brand. Despite a rather high weight, it is not felt after a few minutes (the watch being well balanced with the bracelet). However, we can regret the large lug-to-lug, and the bracelet difficult to remove for possible change (+21 lug).

41 steel gray/ceramic

Another watch purchased in pre-sale without having tried it on… And yet another impression of pleasure greater than that experienced by looking at the tempting photos for hours before taking the plunge last July, phew! And I'm not afraid of getting tired of it (even if it's a little early to conclude). 
An undeniable aesthetic success! A big bravo to the designer for this watch that is so beautiful, original and bold. The intersection of the curves is subtle and magnificent, and what a hollowed-out profile highlighted by polymirror chamfers! What can we say about the sandwich dial with versatile reflections, and delicately curved edges… not to mention the Eiffel Tower-style hands! 
My fear about the rendering of the "opulent" bracelet has faded, it fits very well and does not visually weigh down the watch when worn. On the other hand, it probably contributes to making it heavier: 146g all the same despite several links removed. This is probably its major flaw, even if the weight is well distributed and it doesn't really bother you on a daily basis (the main thing!).
Not necessarily a fan of date complications, I nevertheless took this version to appreciate the lollipop seconds hand obscuring it one second every 60 (eclipse that we find on other models of the brand)! The elaborate SW200 movement is impeccably regulated. The general characteristics meet my specifications: diameter of 39, horn to horn of 44, thickness of 11.3, AR sapphire crystal (including back), 100m water resistance avoiding any problems of use... The powerful luminova renders superbly. Finally, I appreciate the increased resistance of the case and bracelet (shocks and scratches) via an additional coating for a hardness HV800.
All for a price of less than €1000 (all taxes included) for this Swiss made. What more could you ask for? Without a doubt a brand image to build, like all micro-brands whose courage and perseverance to launch into this competitive and passionate universe can be admired right away! Excellent trend for Direnzo who has continued his rise with merit and success since 2017, congratulazioni!

DRZ 02R AEROLITE

Sartory Billard is a watch brand founded in 2015 in France, with a main workshop in Moselle and production capabilities in Sainte-Croix, Switzerland. Initiated by designer Armand Billard (originally co-created with Ludovic Sartory), the brand addresses collectors who want to co-design a truly bespoke watch, focused on material, colour and a clean time display.
<h3>Bespoke in France: Moselle workshop and co-creation</h3>
The core is a collaborative process where buyers choose materials, textures and finishes&mdash;heat-coloured titanium, stone, enamel, Combl&eacute;mine guilloch&eacute;&mdash;with assembly in France and a network of artisans in Switzerland, Germany and France; from sketch to assembly, the client co-drives every decision alongside Armand Billard.
<h3>From SB01&ndash;SB03 to SB04, SB05 and the SB06 tourbillon</h3>
Born as a side project in 2015, the early series (SB01, SB02, SB03) led to more mature families: SB04 (bespoke three-hander in 37 or 40 mm), SB05 (finer, more precious pieces) and SB06 (a flying tourbillon with a proprietary movement developed with Combl&eacute;mine); the evolution crystallised with the SB04 family, now the brand&rsquo;s most in-demand bespoke platform.
<ul>
<li>Sartory Billard SB04 &mdash; Customisable three-hand model with titanium/stone/enamel dials; La Joux-Perret G100 automatic; steel/titanium cases (37 mm SB04-S or 40 mm).</li>
<li>Sartory Billard SB05 &mdash; More refined line (often tantalum), hand-guilloch&eacute;/enamel dials, LJP 7380 hand-wound calibre (90 h), compact sizing.</li>
<li>Sartory Billard SB06 &mdash; Flying tourbillon with SBT01 movement developed for the brand with Combl&eacute;mine; high customisation potential.</li>
<li>Sartory Billard SB08 &mdash; Recent development around a new architecture/aesthetic within the house&rsquo;s bespoke spirit.</li>
</ul>
<h3>Personalisation, budgets and materials</h3>
Pricing varies with configurations (single-material, stone, guilloch&eacute;, dual-material dials, case options); for an SB04, the publicly stated entry point is around &euro;3,000&ndash;4,000 ex-VAT depending on finishes, with an indicative &euro;300&ndash;600 supplement for titanium cases (mixed, matte or fully polished). Pricing for more complex pieces (SB05, SB06) is shared on request based on personalisation level.
<h3>Selective network and distribution</h3>
The brand works primarily direct-to-collector via its bespoke journey, complemented by a few retail partners in Europe (e.g., a partnership announced in the Netherlands), while volumes are not disclosed; this intentionally short channel strengthens creative dialogue and order follow-up.
<h3>Conclusion</h3>
Sartory Billard speaks to enthusiasts who want to co-author their watch: legible, material-driven, and unmistakably personal. The house is identifiable by its crafted dials (heat-coloured titanium, stone, enamel, guilloch&eacute;), assembly in France, and the founder&rsquo;s hands-on involvement. A Sartory Billard SB04 suits highly personalised daily wear; a Sartory Billard SB05 targets a more precious expression; a Sartory Billard SB06 adds the poetic mechanics of a tourbillon. To refine your choice (real-world legibility, presence, comfort), rely on Dialicious customer reviews.
(Updated August 2025)

Acquired at the beginning of 2018, this watch marks a turning point for me: the interest in watches has thus transformed into a passion thanks to the latter. In addition to the high customization possible, it signaled the astonishing inventiveness of a little-known French brand, and thus the potential that micro-brands can represent. An ideal diameter of 39.2mm, a thickness of 13.1mm quite digestible given the various curves, a lug-to-lug of 45.7mm and a weight of only 80gr. A sapphire crystal with AR of course. If the Miyota 8215 movement is well adjusted, it remains present/noisy. But the magnificent curves (including subtly domed glass) and its multiple customization possibilities (several bezels and bracelets offered, including a few examples here in the photo) immediately seduced me, for an attractive price and less than €750 at the time.

Sartory Billard SB02

Small, unpretentious watch, very well finished. The main interest of this watch is that it can be easily and strongly personalized, thanks in particular to the change of the crown. The watch comes with a box including a small screwdriver. Thus, the watch radically changes its look.

a very nice customizable watch

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

Sartory Billard SB02 Owner Review : Rare, astute and secret

Sartory Billard SB02

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Sartory Billard SB02 Owner Review : Rare, astute and secret

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Watchmakers United

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