Iconic watch art prints. Made in Switzerland, lifetime guarantee

The must-have Macro Loupe for all watch lovers

Pobeda's production during the Zim era was highly inventive in terms of design, even if the cases and movements were clearly lagging behind. This watch is reminiscent of a rotary dial telephone, with the numbers you turned to dial a number, and the handset you had to pick up to answer the call. All of this is obsolete today, now that we have smartphones that also tell us the time, but for how much longer? Smart glasses, smart rings, or bionic implants may in turn replace smartphones. Nevertheless, this little Pobeda telephone watch is wonderful for evoking memories of the bygone era of rotary dial telephones. The winding mechanism, with its comfortable grip, evokes the feel and sound of dialing numbers on the phone. The small seconds hand is perfectly integrated into the handset, although slightly off-center.

The case is made of blackened brass with a snap-on back. It measures 28.5mm in diameter and the lug width is designed for a 16mm strap. The movement is a ZIM 2602 with 15 jewels.
The music I'll be listening to with it is "Call Me" by Blondie https://music.youtube.com/watch?v=tykf2xYPNdc

Telephone nostalgia

This Molnia (lightning bolt in Russian) pocket watch from the Chelyabinsk factory, a city in the Urals that serves as a bridge between Europe and the vast Siberian wilderness, is based on an 18-jewel, type 3602 movement with a frequency of 2.5Hz. The advantage of this type of case is that it offers ample space for the dial. The chrome-plated brass case is 45mm in diameter. The dial is minimalist; there are markers for each minute, the hours are indicated by Arabic numerals, and only a double axis marks the seconds. It is admittedly a little dirty but retains a great simplicity.

The music that could be associated with this watch would be Ennio Morricone's score for the film *The Good, the Bad and the Ugly*, for its impression of space and immensity.

https://www.youtube.com/watch?v=KvE1AzktGMY

The calm and the dazzling beauty of wide open spaces

The Return of Abstraction and the Four Pillars of Light

This "Spectrum" watch is conceived as a design that returns to symmetry, one might even say double symmetry (top to bottom and left to right), while the current trend is to make asymmetry fashionable. The idea is also to create a watch based on light and its spectral decomposition, but not through a direct approach that would show a white beam decomposed into a continuous spectrum (like the excellent cover of Pink Floyd's album). No, this is an abstract, discontinuous approach. The spectrum is decomposed into primary colors: red, green, blue, or magenta, yellow, and cyan, depending on the system used. And yet, the dial is not divided into thirds, but into four, due to this double symmetry imposed as a manifesto. And then there's the quarter-hour, the most common unit of time in everyday life, far more so than twenty-minute intervals (which form the basis of Raketa's Atom model but are generally quite rare). Even etymologically, the word "cadran" (dial) comes from "quart" (quarter), so it's natural to divide it into four parts. Therefore, we understand that the spectrum is not to be taken literally but figuratively. These four basic colors are the Google logo. They represent access to knowledge, to universal wisdom. But they also represent access to freedom of thought through the philosophical movement of the Enlightenment that emerged in the 18th century. At the dawn of the 21st century, many believe the Enlightenment is "outdated," that Rousseau has fallen into the mire, that D'Alembert is backwards, that Diderot is a lost cause, that Voltaire is a goner... That today, all that matters is artificial intelligence, robots, transhumanism, and the philosophical current of the "dark enlightenment," or neo-reactionary (NRx), as these oligarchs who want to impose their power call it. So let's recall these four pillars, since they occupy the quadrant.

1. Reason: Considered the primary tool for understanding the world, it replaces superstition and blind faith.

2. Liberty: Defense of individual rights, freedom of thought and expression, as well as the critique of absolutism.

3. Tolerance and Freedom of Belief: The fight against religious fanaticism and the promotion of the coexistence of beliefs, championed notably by Voltaire.

4. Equality of Rights: A challenge to the privileges of the nobility and clergy, valuing merit and natural law.

Before these four colors, this humanist declaration of faith, is a grid upon which rests a reflective metal circle. The grid rises from the center of the circle. The hands also have this metallic reflection, but in addition, they have a white center painted with luminescent material for reading the time in the dark. This creates an impression of dazzling light, as if seeing a white light that forces the wearer to squint, like a near-death experience, a luminous tunnel, an intense peace... The strap with its seven rows of rice grains is also highly reflective. Two other discreetly branded rubber straps are included, one black and one orange.

The case is also very elaborate, with lugs that extend dramatically, like four small cartoon characters walking over a precipice and suddenly plummeting. While the case is only 38mm in diameter, the lug-to-lug measurement is 47mm. The case is 11.4mm thick, including a 1.7mm crystal that sits on the watch like an eyepiece on a telescope.

The movement is a Miyota 9015 with a 4Hz frequency and a 42-hour power reserve. A reliable and robust movement. The oscillating weight is customized with the light grid already featured on the dial. This is, of course, a reinterpretation of the ancient solar symbol of the prehistoric swastika. The swastika's use is admittedly very subtle, as it is a symbol, even in its left-handed form, that has been taboo in Western design since the end of Nazism. Yet, it is a universal symbol for humanity. This mass spins like a veritable turbine as soon as it moves even slightly.

Ultimately, it's a highly successful exercise in abstract style for a very simple watch, a three-hand timepiece without any markings or logo. This design borders on the absolute; every detail is deliberate. It embodies the simplicity and absoluteness of white light, broken down into four pillars that have accompanied us since the dawn of light, but also the four arms of the swastika, which has accompanied our perception of sunlight since at least the Neolithic era. In short, it's a manifesto to wear on your wrist to say no to NRx.

The soundtrack for this watch would be Pink Floyd's "The Dark Side of the Moon," not only for its cover but also for its content, its songs that explore the different elements of the spectrum of human life in a philosophical way.

https://music.youtube.com/watch?v=FEacDWPWfJU&list=OLAK5uy_lrCrcAdxFG4aMzMrebs7o9TU384xyF240

A daring attempt to reach the absolute

Watches based on IN16 Nixie tubes aren't the most practical to make or wear, yet they possess an inimitable charm, something that evokes a deep retro-futuristic vision. These tubes represent a technology that was abandoned before becoming widespread. In 2021, I was considering a Nixoid watch, which had announced more advanced models, but unfortunately, during the winter of 2022, science fiction became reality, and the inhabitants of Kyiv experienced a true nightmare: a large-scale war engulfed Europe, impacting watchmakers as well. As the years passed without any real improvement in the Ukrainian capital, and with Ukrainians specializing in defense technologies rather than watchmaking out of necessity, I turned to a Hong Kong company that worked with Nixie tubes.

It's truly unique; there are two tubes that alternately display the two digits of the hour and minutes, or the day and month. Blue LEDs illuminate the background when the minutes are displayed, preventing confusion with the hours. A button must be pressed to display the time, as the tubes wear out when illuminated and consume a significant amount of energy, meaning the time is only displayed when needed.
Recharging is done via a standard wireless charging system.

Its main drawback is its considerable size (44x47x16mm), which may not suit all wrists. However, this isn't a daily watch meant to be worn under a shirt cuff, so this isn't necessarily a significant issue. Setting the time can be tricky. Double-clicks are required to confirm a selection, but the buttons are not very responsive, and it often interprets a double click as two clicks, forcing you to restart the time setting process. Unfortunately, as soon as the battery runs out, if you haven't remembered to recharge it, or if you switch to daylight saving time, you have to reset the time. The battery lasts relatively long, typically 1000 activations, so several weeks.

Pressing one of the buttons displays the hour and minutes, shown twice. There are other modes for the date or the stopwatch, but they're not very practical, unless you want to make your watch flash like an emergency vehicle in the middle of a traffic jam. The back shows the circuit board layout. The case itself is inspired by old televisions.

You can choose from various soundtracks for this watch. There are many science fiction works with a retro aesthetic. The soundtrack to Blade Runner by Vangelis, for example, is masterful (https://music.youtube.com/watch?v=RScZrvTebeA), as is Alice's return to the future from the famous Soviet film "The Visitor from the Future" (https://www.youtube.com/watch?v=QNH99xAWXBo), but I prefer the haunting soundtrack to "The City of Lost Children" by Angelo Badalamenti, who chose Marianne Faithfull for the film's theme song.

https://youtu.be/G7f4941xM84?si=tC3JpWFtMzd0hVBC

A retro-futuristic dream

As a lover of minimalist watches, this post-Soviet Chaika (with the inscription "Ёделано в России" in gold lettering at 6 o'clock) is obviously very appealing to me. It has only the essentials: a black dial with 12 gold hour markers, like stars in a deep sky. Like Europe, one might say, but only a dream, a dream repeated every twelve hours. The bezel divides the time into four parts with five notches at the quarter-hour marks. The rest of the case is chrome-plated, and the case back is steel with a six-pronged bezel.

What's remarkable is the sound of the 17-jewel, 3Hz Chaika 1601A movement, which chimes very softly, when it chimes at all, because it clearly has a slight delay in starting. This is actually one of the problems with a two-hand watch: you don't immediately notice starting problems. You have to listen carefully, and with a low-noise movement like this, you need good hearing.

With this watch, I'll be listening to "1000 Dreams" by FR Miss Kittin & The Hacker https://www.youtube.com/watch?v=0mJSewIWxZc

A deep night of 10E3 dreams

This commemorative pilot's watch, marking the 50th anniversary of the first manned spaceflight, is very dear to me. I loved it back in 2011. It was also an important commemorative year for the Raketa factory, which had just received a new impetus. The factory in Petrodvorets was celebrating its 290th anniversary, and the first manned flight with a watch, and the first human flight with a watch, were also commemorated. Of course, Raketa watches didn't exist for these three events (the factory cut stones in 1721, the first watch on a manned flight was a Pobeda, and for the first human flight, a Sturmanskie). Nevertheless, the commemoration was very significant, and the factory was blessed and placed under God's protection (https://youtu.be/4pejb8x31hw?si=IQKj7GhTffaOpCvx&t=289).

The movement in this pilot's watch is a 2623N, a 24-hour mechanical movement. The crown is also quite easy to grip, even for those with larger fingers.

At the time, mechanical movements weren't yet part of Petrodvorets' lineup; many of their models featured quartz movements and were distinguished by their creative designs. This one, however, was a commemorative tool watch, more in keeping with the brand's historical spirit.

It has the advantage of being very legible thanks to its black hands and the highly luminous red seconds hand on a silver background.

Midnight is symbolized by a 0, not 24. This can be confusing for those unfamiliar with the watch, as it's not immediately obvious that it's a 24-hour dial. But the 0 is emblematic for Raketa, the best-known brand of "big zero" models, although it's not the only one. Everything starts anew at zero when a new day begins. Midnight is therefore in the upper position and noon in the lower position. This logically divides the dial, with night at the top and day at the bottom. But the reverse is also true; the Sputnik watch, for example, has midnight at the bottom and noon at the top. Other brands, such as the Yes Watch V7 and the Louis Jeansol, also have noon at the top and midnight at the bottom.

The dial features an illustration of Yuri Alekseyevich's profile and his rocket launching in front of a few stars. The strap is a well-made, relatively rigid leather, as is typical of Raketa, black on top and red underneath.

This is a limited edition of 300 pieces.

The soundtrack for this watch is said to be "Gagarin" by the British group PBS.

https://music.youtube.com/watch?v=L-BRsQQOshs The Vostok 1 mission of April 12, 1961, became emblematic for all of humanity. A man succeeded in orbiting the Earth in a space rocket for the very first time.

Head in the stars, feet on the ground

Apose&nbsp;est une marque horlog&egrave;re fran&ccedil;aise fond&eacute;e en&nbsp;2020 &agrave; Mulhouse (France) avec l&rsquo;ambition d&eacute;clar&eacute;e de b&acirc;tir une collection de montres fabriqu&eacute;es en France, automatique, haut de gamme, et au dessin &eacute;pur&eacute;.&nbsp;
<h3 class="p3">Histoire de la marque : mission 100 % France</h3>
N&eacute;e en pleine effervescence des micro-marques hexagonales, Apose revendique une d&eacute;marche &laquo; retour &agrave; la puret&eacute; &raquo; qui s&rsquo;oppose &agrave; la surench&egrave;re de complications et de styles criards. Le cap est clair - dessin minimaliste, composants sourc&eacute;s en France, assemblage local et partenariats tricolores (cadrans, aiguilles, bracelets et &eacute;crins&hellip;), le tout pilot&eacute; par Romain Thieriet, horloger talentueux et r&eacute;gional de l'&eacute;tape, ayant rejoit Apose d&egrave;s le d&eacute;but de l'aventure.
L&rsquo;objectif est de prouver qu&rsquo;une montre contemporaine et d&eacute;sirable peut &eacute;galement servir de vitrine au savoir-faire fran&ccedil;ais, si bien que la promesse d&rsquo;Apose tient dans l&rsquo;&eacute;quation &laquo; &eacute;l&eacute;gance fran&ccedil;aise, fiabilit&eacute; m&eacute;canique et cha&icirc;ne d&rsquo;approvisionnement localis&eacute;e &raquo;.
<h3 class="p3">Apose : design minimaliste et &eacute;l&eacute;gance subtile</h3>
L&rsquo;identit&eacute; formelle d&rsquo;Apose repose sur des volumes sobres et des contrastes ma&icirc;tris&eacute;s : carrure acier 316L aux facettes tendues, architecture de bo&icirc;tier souvent &laquo; en trois &eacute;tages &raquo;, alternance de bross&eacute;s et polis, cadrans &agrave; niveaux avec index sur&eacute;lev&eacute;s et aiguilles singuli&egrave;res. L&rsquo;ergonomie se veut universelle autour d&rsquo;un diam&egrave;tre signature de 40 mm et d&rsquo;une &eacute;paisseur contenue, avec des verres saphir trait&eacute;s antireflets et des &eacute;tanch&eacute;it&eacute;s r&eacute;alistes (jusqu&rsquo;&agrave; 10 ATM selon les r&eacute;f&eacute;rences). L&rsquo;objectif &eacute;tant de faire d&rsquo;une montre de ville, un compagnon &laquo; tous les jours &raquo; plut&ocirc;t qu&rsquo;un objet de vitrine, d&rsquo;o&ugrave; le fait que la lisibilit&eacute; et la tenue au port&eacute; priment syst&eacute;matiquement sur l&rsquo;effet de manche..
<h3 class="p3">Collections Apose : N&deg;3-100, Radial, Douz et Pur</h3>
La gamme Apose s&rsquo;articule en familles clairement diff&eacute;renci&eacute;es, dont l&rsquo;&eacute;volution illustre la mont&eacute;e en &laquo; francisation &raquo; des composants : la s&eacute;rie N&deg;3-100 (collection &agrave; composants exclusivement fran&ccedil;ais), les d&eacute;clinaisons Radial (anneau cannel&eacute; sur cadran), les collections Douz et Pur aux variantes esth&eacute;tiques plus &eacute;pur&eacute;es, chacune pens&eacute;e pour une allure chic au quotidien, plut&ocirc;t que sportive.
Les bracelets, propos&eacute;s en acier ou en cuir pleine fleur, ont &eacute;t&eacute; d&eacute;velopp&eacute;s notamment avec des chutes de cuir Longchamp sur certaines s&eacute;ries, consolidant l&rsquo;ADN d&rsquo;une montre urbaine fran&ccedil;aise qui assume ses choix de style sans recourir &agrave; des complications spectaculaires, de telle sorte que&nbsp;le choix entre les collections tient &agrave; l&rsquo;ambiance et aux styles ces cadrans.
<ul class="ul1">
<li class="li1">Apose n&deg;3-100 - S&eacute;rie limit&eacute;e &laquo; 100 % fran&ccedil;aise &raquo; : composants d&rsquo;origine hexagonale, bracelet issu de chutes de cuir Longchamp, mouvement fran&ccedil;ais Pequignet Initial (65 heures de r&eacute;serve).</li>
<li class="li1">Apose Radial - Cadran soulign&eacute; d&rsquo;un anneau cannel&eacute; anodis&eacute;, multiples coloris (Indigo, Azur, etc.), bracelet acier ou cuir et mouvement France &Eacute;bauches (44 heures de r&eacute;serve).</li>
<li class="li1">Apose Pur - La collection la plus minimaliste de Apose, mais qui en est aussi l&rsquo;essence m&ecirc;me&nbsp;: un cadran poli pour une profondeur de couleur intense. Mouvement France &Eacute;bauches (44 heures de r&eacute;serve).</li>
<li class="li1">Apose Douz - Variation plus sobre du cadran n&deg;3-100 avec mouvement France &Eacute;bauches (44 heures de r&eacute;serve).</li>
</ul>
En 2022, Apose franchit une &eacute;tape symbolique avec la&nbsp;<a href="https://www.dialicious.com/apose/n%C2%B03-100">Apose N&deg;3-100</a> : l&rsquo;&eacute;dition adopte le calibre fran&ccedil;ais &laquo; Initial &raquo; (65 heures de r&eacute;serve de marche, 4Hz, masse oscillante en tungst&egrave;ne) manufactur&eacute; par Pequignet, tandis que les bracelets r&eacute;alis&eacute;s &agrave; partir de chutes de cuir Longchamp viennent au service d&rsquo;un cahier des charges &laquo; 100 % France &raquo; des composants et de l&rsquo;assemblage. Cette configuration n&rsquo;a pas vocation &agrave; rendre obsol&egrave;tes les autres N&deg;3, mais &agrave; d&eacute;montrer la faisabilit&eacute; industrielle d&rsquo;un haut niveau de &laquo; Made in France &raquo; sur une montre de s&eacute;rie limit&eacute;e, c&rsquo;est-&agrave;-dire que le tour de force industriel sert d&rsquo;abord une coh&eacute;rence d&rsquo;ensemble design &agrave; la cha&icirc;ne d&rsquo;approvisionnement.
<h3 class="p3">Guide d&rsquo;achat Apose : comment choisir sa montre automatique fran&ccedil;aise ?</h3>
Pour s&eacute;lectionner votre Apose, commencez par la ligne : Apose Radial si vous aimez un cadran anim&eacute; par un anneau cannel&eacute; et des contrastes plus marqu&eacute;s, Apose N&deg;3-100 si la dimension &laquo; int&eacute;gralement fran&ccedil;aise &raquo; (y compris le mouvement Pequignet) est d&eacute;terminante, Apose Pur ou Apose Douz si vous voulez la sobri&eacute;t&eacute; maximale. Poursuivez par la couleur de cadran et la texture de bracelet (acier ou cuir faits main), puis v&eacute;rifiez le confort &agrave; 40 mm de diam&egrave;tre et l&rsquo;&eacute;paisseur au poignet. Enfin, gardez &agrave; l&rsquo;esprit que le v&eacute;ritable b&eacute;n&eacute;fice d&rsquo;une Apose r&eacute;side dans l&rsquo;&eacute;quilibre entre dessin, lisibilit&eacute; et provenance des composants.
<h3 class="p3">Conclusion</h3>
En quelques ann&eacute;es, Apose a impos&eacute; un style reconnaissable - coupe nette des volumes, cadrans architectur&eacute;s, bracelets soign&eacute;s - et une ambition rare de &laquo; francisation &raquo; int&eacute;grale de la gamme. La proposition est claire et transparente pour l&rsquo;acheteur : une montre automatique au dessin contemporain qui valorise un tissu de partenaires fran&ccedil;ais. Si vous h&eacute;sitez entre une Apose Radial ou une Apose N&deg;3-100 par exemple, pesez d&rsquo;abord votre rapport au &laquo; Made in France &raquo;, &agrave; la couleur et &agrave; la polyvalence ; et pour conforter votre d&eacute;cision par des retours concrets, fiez-vous aux avis clients Dialicious.
(Mise &agrave; jour Mars 2026)

Apose is a French watch brand founded in 2020 in Mulhouse (France) with the stated ambition of building a collection of watches made in France, automatic, high-end, and with a clean design.
<h3 dir="ltr">Brand story: 100% French mission</h3>
Born amidst the burgeoning French micro-brand scene, Apose champions a "return to purity" approach that opposes the overabundance of complications and flashy styles. The direction is clear -minimalist design, components sourced in France, local assembly and tricolor partnerships (dials, hands, bracelets and cases&hellip;), all managed by Romain Thieriet, a talented local watchmaker, who joined Apose from the beginning of the adventure.
The goal is to prove that a contemporary and desirable watch can also showcase French craftsmanship, so the promise of Apose lies in the equation "French elegance, mechanical reliability and a localized supply chain".
<h3 dir="ltr">Apose: minimalist design and subtle elegance</h3>
Apose's formal identity is based on understated volumes and controlled contrasts: a 316L steel case with taut facets, a case architecture often resembling three tiers, alternating brushed and polished finishes, and multi-level dials with raised hour markers and distinctive hands. The ergonomics are designed to be universal, centered around a signature 40mm diameter and a slim profile, with anti-reflective sapphire crystals and realistic water resistance (up to 10 ATM depending on the model). The aim is to create a dress watch, an everyday companion rather than a showpiece, hence the fact that readability and fit when worn always take precedence over the waouh effect.
<h3 dir="ltr">Apose Collections: N&deg;3-100, Radial, Douz and Pur</h3>
The Apose range is structured into clearly differentiated families, whose evolution illustrates the increasing "Frenchification" of the components: the N&deg;3-100 series (collection with exclusively French components), the Radial variations (fluted ring on dial), the Douz and Pur collections with more refined aesthetic variants, each designed for a chic everyday look, rather than a sporty one.
The bracelets, offered in steel or full-grain leather, were developed in particular using offcuts of Longchamp leather for certain series, reinforcing the DNA of a French urban watch that embraces its style choices without resorting to spectacular complications, so that the choice between the collections depends on the atmosphere and style of these dials.
<ul>
<li dir="ltr" aria-level="1">
Apose n&deg;3-100 - Limited series &ldquo;100% French&rdquo;: components of French origin, strap made from Longchamp leather hides, French Pequignet Initial movement (65 hours reserve).
</li>
<li dir="ltr" aria-level="1">
Apose Radial - Dial highlighted by an anodized fluted ring, multiple colours (Indigo, Azure, etc.), steel or leather bracelet and France &Eacute;bauches movement (44 hours reserve).
</li>
<li dir="ltr" aria-level="1">
Apose Pur - Apose's most minimalist collection, yet also its very essence: a polished dial for intense color depth. France &Eacute;bauches movement (44-hour power reserve).
</li>
<li dir="ltr" aria-level="1">
Apose Douz - A more understated variation of dial N&deg;3-100 with France &Eacute;bauches movement (44 hours power reserve).
</li>
</ul>
In 2022, Apose reached a symbolic milestone with the&nbsp;<a href="https://www.dialicious.com/en/apose/n%C2%B03-100">Apose N&deg;3-100</a> the edition adopts the French "Initial" caliber (65-hour power reserve, 4Hz, tungsten oscillating weight) manufactured by Pequignet, while the straps, made from Longchamp leather offcuts, serve a "100% French" specification for components and assembly. This configuration is not intended to make the other No. 3 models obsolete, but to demonstrate the industrial feasibility of a high level of "Made in France" on a limited-edition watch, meaning that the this industrial feat primarily serves to ensure overall design coherence across the supply chain.
<h3 dir="ltr">Apose Buying Guide: How to choose your French automatic watch?</h3>
To select your Apose, start with the line: Apose Radial if you like a dial enlivened by a fluted ring and more pronounced contrasts, Apose N&deg;3-100 if the "fully French" aspect (including the Pequignet movement) is crucial, Apose Pur or Apose Douz if you want maximum simplicity. Next, consider the dial color and bracelet texture (handmade steel or leather), then check the comfort at 40 mm in diameter and the thickness on the wrist. Finally, keep in mind that the true benefit of an Apose lies in the balance between design, legibility, and the origin of the components.
<h3 dir="ltr">Conclusion</h3>
In just a few years, Apose has established a recognizable style- clean lines, architecturally designed dials, meticulously crafted straps - and a rare ambition to fully "Frenchify" the range. The proposition is clear and transparent for the buyer: an automatic watch with a contemporary design that showcases a network of French partners. If you are hesitating between an Apose Radial or an Apose N&deg;3-100, for example, first consider your relationship to "Made in France," to color, and to versatility.
And to reinforce your decision with concrete feedback, rely on Dialicious customer reviews.
(Updated March 2026)

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