The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

The dial of my Zelos is truly stunning with its captivating orange hue. It embodies both the vibrant energy of summer and the comforting warmth of a sunset setting ablaze on the horizon. Every time you lay eyes on this dial, you are immediately transported to a world of beauty and wonder.

The bright orange of the dial creates an aura of optimism and vitality. It evokes memories of sunny days and moments of shared joy. The perfect harmony between the shade of this color and the meticulous design of the watch brings out its true splendor. Every detail, every stroke, is meticulously crafted to highlight the vibrancy of this bold hue.

When the sunlight reflects off the dial, it radiates a captivating aura, drawing all eyes. The subtle contrast of the numerals and markers on the orange background creates exceptional readability, making it easy to read the time with unparalleled clarity. Every time you adjust this watch to your wrist, it becomes an extension of your own style, adding a touch of bold elegance to your outfit.

Beyond its visual aesthetic, my watch also evokes a sense of adventure and passion. It inspires us to live each moment to the fullest, seize opportunities and embrace the beauty that surrounds us. It is a constant reminder that life is too precious to waste, and to seize every second with enthusiasm.

In short, my Zelos is much more than just a fashion accessory. It is a symbol of vitality, style and passion. Every time you look at this watch, you are enveloped by the captivating beauty of its orange hue, and you are reminded that it is essential to live each moment with wonder and enthusiasm.
As you can see, I am absolutely in love with it.

Whaaa, ce dialn 

The MAD Edition Grow Your Dreams Sun is much more than just a timepiece. It's a watch for pure enjoyment, designed for those who live their passion for watchmaking every day. From the first glance, you sense a strong identity, a sunburst design that captures the light, a refined aesthetic unlike any other, and a presence on the wrist that instantly brings a smile.

What truly distinguishes this watch is the feeling it evokes. It wasn't created to follow a trend or to be merely functional. It was conceived to resonate with watch enthusiasts—those passionate individuals who appreciate the details, who love discussing colors, finishes, and the dial, and who experience genuine emotion when wearing something unique.
And that's precisely where this edition finds its true meaning: with only 400 pieces available in this colorway, this Mad Edition is a rare, almost exclusive timepiece. Owning one of these 400 examples means being part of a small community of enthusiasts, wearing a piece that will not be seen on every wrist, that arouses curiosity and makes you want to know more.

A true "pleasure" watch

The Speedmaster Moonwatch with white dial is a striking piece that combines the iconic heritage of the Speedmaster collection with a modern, clean aesthetic. The white dial provides a sharp contrast to the black hands and sub-dials, making the time reading clear and elegant. It retains its historical roots as a watch linked to space exploration, while adding a fresh touch. A sophisticated choice for watch enthusiasts who appreciate Omega’s timeless style and performance.



How can you not love him?

My Holocene is a fascinating paradox. A piece that is both minimalist and rich in details. At first glance, its sleek design seduces with its neat simplicity, but a closer look reveals a multitude of subtleties that make it very interesting.

Every element, from the finely engraved hands, the delicately polished indexes, to the domed and chamfered sapphire crystal or even a unidirectional rotating bezel, demonstrates an attention to detail.

It is a watch that captures the essence of sophisticated minimalism, an object that has now established itself as the watch that I most often favor on my wrist.

A new brand that starts very well

The moonswatch embodies the alliance of accessible watchmaking and space adventure. Its bioceramic steel case reflects the era of time, while the black dial evokes celestial infinity. The luminescent hands recall the brightness of the stars, and a subtle lunar index marks the time of the rendezvous with the moon. Elegant and functional, this watch celebrates the timeless link between the Earth and the moon.

Mission to the moon 

M.A.D.Editions. born in Geneva under Maximilian B&uuml;sser&rsquo;s impulse (the mind behind MB&amp;F), the brand was devised as an &ldquo;access path&rdquo; to experimental design at a controlled price: the debut M.A.D.1 went first to MB&amp;F&rsquo;s Friends &amp; Tribe in 2021 before opening to the public via lotteries, framing a community-driven, artisanal, and deliberately offbeat project.
<h3>A parallel venture for attainable avant-garde</h3>
The idea of a sister brand, more affordable than MB&amp;F, dates back to MB&amp;F&rsquo;s early days and materialized in 2020&ndash;2021: dramatic architecture, lateral time display, a showpiece rotor and bold volume, yet with industrial choices to keep pricing in check; the promise is to extend MB&amp;F-like aesthetics to more enthusiasts while maintaining tight distribution and direct relationships, in order to put the wearing experience first.
<h3>Visual language: side reading and a theatrical rotor</h3>
M.A.D.Editions&rsquo; instant signature is a case-band time display via cylinders, while an openworked rotor whirls &ldquo;on top&rdquo; like kinetic sculpture; the setup creates strong wrist presence&mdash;half playful object, half expressive instrument&mdash;with bold colors (Tribe blue, red, green, later specific tones) meant to deliver legibility in a concept usually reserved for haute horlogerie.
<h3>Model timeline (M.A.D.1 &rarr; M.A.D.1S)</h3>
The product story unfolds in waves: 2021 launches M.A.D.1 (Blue, Friends &amp; Tribe), 2022 brings the M.A.D.1 Red (with a second 2023 wave), September 2023 adds the M.A.D.1 Green, and 2024 introduces the thinner M.A.D.1S powered by a Swiss calibre; in 2025, a vibrant trio with designer Yinka Ilori extends the pop-experimental DNA&mdash;an approach that keeps the project in ongoing creative dialogue with its community.
<ul>
<li>M.A.D.Editions M.A.D.1 (Blue, 2021) &mdash; First run for Friends &amp; Tribe: lateral readout, kinetic rotor, community launch.</li>
<li>M.A.D.Editions M.A.D.1 Red (2022/2023) &mdash; Public release via raffles, two waves totaling about 3,000 pieces reported by specialist media.&nbsp;</li>
<li>M.A.D.Editions M.A.D.1 Green (2023) &mdash; Circa 1,500 pieces at 2,900 CHF, same architecture in a mint-green livery. M.A.D.Editions M.A.D.1S (2024) &mdash; Slimmer case and a Swiss La Joux-Perret G101, in Purple (members) and Ice Blue (public).</li>
<li>M.A.D.Editions &times; Yinka Ilori (2025) &mdash; Limited trio, bold materials and colors, raffle sales window.</li>
</ul>
<h3>Mechanics: from Miyota 821A to La Joux-Perret G101</h3>
The original M.A.D.1 used the battle-tested Miyota 821A whose unidirectional rotor was integral to the spectacle, enabling an unusually low retail price for such a concept; in 2024 the M.A.D.1S moved to the Swiss G101 (68-hour reserve), slimming the case and raising spec while staying true to the founding idea of bringing attainable avant-garde to the wrist.&nbsp;
<h3>Positioning, pricing, volumes, and access</h3>
Positioned &ldquo;accessible-to-mid&rdquo; for a look normally priced far higher, the brand has communicated reference pricing around 2,900 CHF depending on editions, with tight volumes and raffles to manage demand vastly exceeding supply; the supervised process helped shape a highly engaged community around each drop.
<h3>Distribution and community relationship</h3>
Sales are primarily direct, in short, announced waves; the &ldquo;Friends &amp; Tribe&rdquo; then public-raffle logic centers conversation (targeted updates, transparent allocation, clear calendars) while creative collaborations (colors, guest designers) feed ongoing interest; the goal is to embrace cheerful scarcity that prioritizes collective experience over speculation.
<h3>Selection advice</h3>
Decide first by aesthetics and wear: the original kinetic spectacle (M.A.D.1), the thinner, easier-to-wear case (M.A.D.1S), or a chromatic collaboration (Ilori); then confirm fit (diameter/thickness) and your daily context (desk/leisure), noting that side reading takes a short learning curve; finally, weigh horological interest (G101) against budget/rarity (821A), remembering that each edition tells a distinct chapter of the project.
<h3>Conclusion</h3>
M.A.D.Editions targets enthusiasts who want Geneva&rsquo;s experimental spirit in a wearable, financially realistic package. The vocabulary (side readout, kinetic rotor) is unmistakable, and the shift to the M.A.D.1S shows intent to refine comfort without losing whimsy. To choose among editions, start with ergonomics, budget, and your taste for color or collaboration. Scarcity requires patience and process (raffles, lists). Before finalizing, lean on Dialicious customer reviews to match expectations with real-world wear.
(Updated September 2025)

The M.A.D.1S represents a natural and refined evolution of the original M.A.D.1. By adopting a Swiss movement, a thinner case and improved finishes, MB&F continues to offer an offbeat but now more elegant and wearable watch.

It is aimed at those who want a watch that stands out from the crowd, mixing exuberance and horological sophistication. Like its predecessors, it remains produced in limited quantities but is not impossible to obtain.

If the first M.A.D.1 was a revolution, the M.A.D.1S is its culmination - a watch that never ceases to surprise and seduce watch lovers looking for an extraordinary piece.

Ultimately, it is a piece that reconciles me with watchmaking as I like it, emotion and innovation to put a smile on the owner's face!

Artistic Watchmaking Object

With this model Maximilian Büsser makes his creations accessible. On the one hand, this model, thinner than the first version, is doing well, but the MAD (Mechanical Art Device) are also less extravagant and offered at more contained prices. Limited to 1500 pieces, it is very difficult to obtain because obtaining it at the catalog price is done via a draw.
If you want a crazy piece in your collection, this is most certainly THE piece to have. It does not give the time accurately while it is powered by a G100 with a hypnotizing rotor!!!
And that is poetry and beauty. I will never part with this model. It is a jewel.

A special piece

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

M.A.D.EDITIONS M.A.D.1S Owner Review : Atypical, fun and conceptual

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