The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

A relatively unknown brand. Yet this Epos watch with an integrated bracelet boasts a beautiful finish. The dial, featuring applied hour markers that sweep over the minute track, is original and ensures perfect legibility. The markers are coated with highly durable white Super-LumiNova. With a diameter of 41 mm and a thickness of 10.7 mm, this watch sits perfectly on the wrist. The bracelet is of high quality.

Beautiful presence

Beautifully crafted. The watch's finish is meticulous. The three included straps (black rubber, green crocodile, and Milanese mesh) are high quality. They feature an original mechanism allowing for quick replacement, although this does limit the choice to straps specific to the brand. The movement, based on an ETA 2824-2, functions perfectly. The sunburst dial with its grained center is very attractive.

Never give up 

A truly original watch, impeccably crafted and of exceptional quality. While it appears quite large, it fits comfortably on an average-sized wrist. Legibility is excellent. The dial is magnificent, shifting from a deep midnight blue to a vibrant blue depending on the light. Finally, the presentation box, reminiscent of the Q157 Phenix submarine, is absolutely stunning.

Quality and originality

Lightweight, slim watch, very comfortable to wear and suitable for small to medium wrists.
The finish is perfect, as is the legibility, with a beautiful lemon-yellow Luminova and good water resistance (200m). Elegant diver's watch design.
Above all, the after-sales service is impeccable.
In short, delighted with this purchase.

Quality, design and comfort

Louis Chevrolet, founded in 2006, is a Swiss watch brand based in Porrentruy, in the Jura, and created by Andr&eacute; and Josette Saunier; it pays tribute to Louis-Joseph Chevrolet, a Swiss-born driver, mechanic and entrepreneur, by offering Swiss Made watches inspired by automotive mechanics, racing, the number eight and the &ldquo;Never Give Up&rdquo; spirit.
<h3>Porrentruy, Bonfol and mechanics as a guiding thread</h3>
Louis Chevrolet occupies a particular place in independent Swiss watchmaking because its story does not begin with an old watchmaking complication, but with a figure linked to the automobile. Louis-Joseph Chevrolet, born in Switzerland and associated with one of the great American industrial adventures, serves as the symbolic anchor of the brand. The Jura, the proximity to Bonfol and the family history of mechanics give the whole project local coherence. The brand thus turns automotive memory into watchmaking language, with a desire to connect speed, precision, resistance and Swiss identity.
This direction appears in watches that often seek to move beyond a classical reading of the dial. Dashboards, circuits, racing numbers, counters, interchangeable straps and technical materials feed the vocabulary of the house. The brand does not claim the discretion of a traditional dress watch; it prefers a more demonstrative, sometimes highly graphic presence, speaking to automotive enthusiasts as much as to collectors of Swiss microbrands. The appeal of Louis Chevrolet comes from this fusion between mechanical memory, sporting design and a search for accessibility within the Swiss Made universe.
<h3>Frontenac, Number 8 and Speedway: the automobile as natural territory</h3>
The historical and current collections show Louis Chevrolet&rsquo;s loyalty to its founding imagination. Frontenac recalls the world of early twentieth-century racing cars, Number 8 refers to the lucky number associated with Louis Chevrolet, while Speedway more directly claims competition, movement and wrist versatility. The choice between these families mainly depends on the desired degree of automotive inspiration: vintage, symbolic or more directly sporting.
<ul>
<li>Louis Chevrolet Frontenac &mdash; Family inspired by dashboards and the older racing universe, with an often more vintage and mechanical aesthetic.</li>
<li>Louis Chevrolet Number 8 &mdash; Collection centred on the number eight, a recurring element of the brand story and a symbol of perseverance.</li>
<li>Louis Chevrolet Speedway SS &mdash; Steel version of the Speedway line, conceived as a versatile and contemporary sports watch.</li>
<li>Louis Chevrolet Speedway BK &mdash; Black-treated version, more assertive and more urban in presence.</li>
<li>Louis Chevrolet Speedway 5N &mdash; Rose-gold-tone version, warmer, bringing the sports watch closer to a dressier reading.</li>
</ul>
The Speedway collection illustrates the recent philosophy of the house well. It combines an aesthetic inspired by speed with an interchangeable strap system designed to quickly change the appearance of the watch. The same piece can therefore move from a sporting register to a more elegant or more contemporary expression, without tools and without complex intervention. This approach reinforces the idea of an evolving watch, built to adapt to several moments of the day rather than remain fixed in a single identity.
<h3>Big Curve, rotating discs and skeleton tourbillon</h3>
Louis Chevrolet also seeks to stand out through more spectacular displays. The Big Curve Chrono family highlights a reading through rotating discs, presented by the brand as a way of reinventing the chronograph with more depth and dynamism on the dial. The Big Curve Tourbillon pushes this logic toward more demonstrative high watchmaking, with a fully skeletonized tourbillon movement according to the house&rsquo;s current communication. The brand uses the mechanical display here as an element of spectacle, not only as functional information.
<ul>
<li>Louis Chevrolet Big Curve Chrono SS &mdash; Steel chronograph based on a dynamic reading and a rotating-disc display.</li>
<li>Louis Chevrolet Big Curve Chrono BK &mdash; Black version of the chronograph, visually more technical and more contrasted.</li>
<li>Louis Chevrolet Big Curve Chrono 5N &mdash; Rose-gold-tone version, softening the sporting presence of the line.</li>
<li>Louis Chevrolet Big Curve Tourbillon SS &mdash; Steel version of the tourbillon proposition, oriented toward accessible contemporary high watchmaking through the brand image.</li>
<li>Louis Chevrolet Big Curve Tourbillon CARB &mdash; High-density OTPT carbon version, lighter and more technical in expression.</li>
</ul>
These watches address a different audience from that of simpler references. The wearer must enjoy animated dials, mechanical openings, visually strong forms and a less conventional reading of time. The proposition can appeal to automotive enthusiasts because it evokes movement, energy, gauges and the architecture of an engine. The counterpart is that one must accept a highly expressive watch, sometimes less discreet than a more classical Swiss chronograph.
<h3>Aqua GT, extreme diving and new mechanical ambition</h3>
The Aqua GT collection marks an important evolution in Louis Chevrolet&rsquo;s recent message. The brand presents it as a limited diving edition, produced in one hundred pieces per version, with stated water resistance to six hundred meters, a helium valve, an engraved map of Monaco on the back and a cross-reference to both the sea and the Formula One circuit of the Principality. This watch links two extreme universes, the precision of driving and the constraints of deep diving, within one technical narrative.
<ul>
<li>Louis Chevrolet Aqua GT Black &mdash; Dark version of the diver, designed for a more instrumental and technical reading.</li>
<li>Louis Chevrolet Aqua GT 5N &mdash; Warmer version, associating the diving spirit with a more luxurious presence.</li>
<li>Louis Chevrolet Velocity Tourbillon &mdash; Family linked to a more exclusive tourbillon proposition, developed around sporting high watchmaking.</li>
</ul>
The brand states that this diver inaugurates its first manufacture movement. This statement should be understood within the framework of its current communication: it marks a new ambition, but the buyer should precisely verify the nature of the movement, warranty conditions, service availability and documents supplied with the watch. At this price and exclusivity level, the brand story is not enough; execution quality, control and follow-up become essential. The Aqua GT nevertheless shows a clear desire to move Louis Chevrolet beyond the accessible automotive watch toward a more technical and more ambitious proposition.
<h3>Pricing, distribution and buyer profile</h3>
Louis Chevrolet covers a wide price range. Some references visible on the boutique sit at a few hundred Swiss francs, while more complex models such as Big Curve watches or tourbillons reach several thousand Swiss francs. This diversity makes the brand atypical: it can speak to a curious buyer seeking an affordable Swiss Made watch, but also to a collector attracted by a rarer, more mechanical or more demonstrative piece. The target audience brings together automotive enthusiasts, collectors of independent Swiss watches and lovers of mechanical design who want to avoid overly standardized catalogues.
Distribution goes through the official website, the Porrentruy boutique, an owners&rsquo; club and, depending on periods, distributors or commercial partners. Recent general conditions also indicate the involvement of Swiss Caliber as exclusive global distributor for certain online sales, showing a commercial organization in evolution. For the buyer, it is important to verify the exact channel, warranty, after-sales service availability, limited-series status and coherence between asking price and the real complexity of the model. The right approach is to choose Louis Chevrolet for its fully assumed mechanical universe, while remaining attentive to the practical details of the purchase.
<h3>Conclusion</h3>
Louis Chevrolet is for enthusiasts who want a characterful Swiss watch nourished by automobiles, racing and a strong personal story. The brand is identifiable through its link to Louis-Joseph Chevrolet, its Jura roots, its taste for visible displays and its desire to make the mechanical universe more expressive on the wrist. It will suit wearers who enjoy sports watches with a story, limited editions and designs that do not seek neutrality. The choice should be made according to real use: affordable daily watch, visual chronograph, technical diver or high-complication piece.
Before purchasing, compare the promise of style, comfort and perceived quality with the real experience of owners through&nbsp;Dialicious customer reviews.
(Updated August 2026)

ZRC est une maison horlog&egrave;re fond&eacute;e en 1904 &agrave; Gen&egrave;ve (Suisse) par Edmond Zuccolo et Joseph Rochet. N&eacute;e dans l&rsquo;univers des cha&icirc;nes de gousset puis des bracelets m&eacute;talliques extensibles, la marque s&rsquo;adresse aujourd&rsquo;hui aux amateurs de plongeuses-outils iconiques, rendue c&eacute;l&egrave;bre par sa Grands Fonds d&eacute;velopp&eacute;e pour la Marine nationale &agrave; partir des ann&eacute;es 1960.
<h3>Couronne &agrave; 6 h, bo&icirc;tier monobloc et esprit Marine nationale</h3>
Con&ccedil;ue pour r&eacute;pondre aux contraintes op&eacute;rationnelles des plongeurs-d&eacute;mineurs fran&ccedil;ais, la Grands Fonds adopte la couronne &agrave; 6 h, un bo&icirc;tier monobloc et des solutions maison comme l&rsquo;ECS (Easy Clean System) et le CPS (Crown Protection System). Dans la pratique, la couronne &agrave; 6 h et le CPS emp&ecirc;chent de porter la montre si la couronne n&rsquo;est pas parfaitement viss&eacute;e, limitant ainsi les risques d&rsquo;erreur avant immersion ; l&rsquo;ECS facilite le rin&ccedil;age pour &eacute;viter la cristallisation du sel sous la lunette.
<h3>Grands Fonds et d&eacute;clinaisons contemporaines</h3>
La collection actuelle d&eacute;cline l&rsquo;ADN historique (lisibilit&eacute;, ergonomie de terrain, silhouette &laquo; outil &raquo;) en plusieurs tailles et niveaux de performance. Quel que soit le mod&egrave;le, l&rsquo;architecture et la signature &agrave; 6 h rendent la lecture imm&eacute;diate et l&rsquo;identit&eacute; instantan&eacute;ment reconnaissable.
<ul>
<li>ZRC Grands Fonds MN64 &mdash; Hommage aux sp&eacute;cifications Marine nationale, codes historiques de cadran et de lunette.</li>
<li>ZRC Grands Fonds Heritage&nbsp;&mdash; Gabarit plus contenu (38 mm) conservant la signature de couronne &agrave; 6 h pour les poignets fins.</li>
<li>ZRC Securicode &mdash; R&eacute;interpr&eacute;tation d&rsquo;un th&egrave;me de la fin des ann&eacute;es 1950/1960, avec &eacute;l&eacute;ments de style historiques.</li>
</ul>
<h3>Positionnement : outil pro, prix et distribution</h3>
La marque revendique un positionnement &laquo; instrument de plong&eacute;e &raquo; au sein de l&rsquo;horlogerie ind&eacute;pendante suisse, avec volumes de production non communiqu&eacute; et diffusion s&eacute;lective (d&eacute;taillants sp&eacute;cialis&eacute;s et vente directe). &Agrave; titre indicatif, de nombreuses r&eacute;f&eacute;rences acier se situent autour de 2 500&ndash;3 000 &euro;, tandis que des versions techniques en titane d&eacute;passent 4 000 &euro; ; certaines &eacute;ditions sp&eacute;ciales ou m&eacute;taux nobles s&rsquo;&eacute;tablissent nettement au-del&agrave;. Pr&eacute;sence confirm&eacute;e en France avec des &eacute;taillants comme <a href="https://www.bijouterie-clouzeau.fr/fr/marques/zrc-1904">Clouzeau</a> ou <a href="https://www.berenger.fr/fr/horlogerie-berenger/marques/zrc-1904">Berenger</a>, et sur quelques march&eacute;s Asie/Moyen-Orient via un r&eacute;seau resserr&eacute;.
<h3>Conclusion</h3>
ZRC s&rsquo;adresse aux amateurs de montres-outils au style imm&eacute;diatement identifiable, qui privil&eacute;gient la fonctionnalit&eacute;, la lisibilit&eacute; et une signature de design forte. Le choix se fera entre un usage polyvalent quotidien (Grands Fonds 300/38), une filiation historique appuy&eacute;e (MN64, Securicode) ou une approche plus technique et extr&ecirc;me (Grands Fonds 3000 Titanium). Les acheteurs sensibles &agrave; l&rsquo;ergonomie appr&eacute;cieront la couronne &agrave; 6 h et la s&eacute;curit&eacute; du CPS ; les puristes salueront la coh&eacute;rence d&rsquo;ensemble. Pour &eacute;clairer votre d&eacute;cision au-del&agrave; de la fiche technique, fiez-vous&nbsp;aux avis clients Dialicious, utiles pour comprendre confort, lisibilit&eacute; r&eacute;elle et ressenti au port&eacute;.
(Mise &agrave; jour Ao&ucirc;t 2025)

ZRC is a watch brand founded in 1904 in Geneva, Switzerland, by Edmond Zuccolo and Joseph Rochet. Born in the field of pocket-watch chains and later expandable metal bracelets, the brand now caters to enthusiasts of iconic tool divers, made famous by its Grands Fonds developed for the French Navy from the 1960s onward.
<h3>6 o&rsquo;clock crown, monobloc case and French Navy spirit</h3>
Engineered to meet the operational demands of French Navy mine-clearance divers, the Grands Fonds features a 6 o&rsquo;clock crown, a monobloc case and in-house solutions such as ECS (Easy Clean System) and CPS (Crown Protection System). In practice, the 6 o&rsquo;clock crown and CPS prevent the watch from being worn unless the crown is fully screwed down, reducing user error prior to immersion; ECS helps flush out salt to prevent crystallization under the bezel.
<h3>Grands Fonds and contemporary variants</h3>
The current collection translates the historical DNA (legibility, field ergonomics, tool-watch silhouette) into multiple sizes and performance levels. Whichever the model, the 6 o&rsquo;clock signature ensures instant readability and an immediately recognisable identity.
<ul>
<li>ZRC Grands Fonds MN64 &mdash; Core diver inspired by 1964, 300 m, bold legibility for versatile daily wear.</li>
<li>ZRC Grands Fonds Hertiage &mdash; Smaller 38 mm option retaining the 6 o&rsquo;clock crown signature for slimmer wrists.</li>
<li>ZRC Securicode &mdash; Reinterpretation of a late-1950s/1960s theme with historical design elements.</li>
</ul>
<h3>Positioning: pro tool, pricing and distribution</h3>
The brand&rsquo;s stance is that of an independent Swiss &ldquo;diving instrument,&rdquo; with production volumes not disclosed and selective distribution (specialist retailers and direct sales). As a guide, many steel references sit around &euro;2,500&ndash;3,000, while technical titanium pieces exceed &euro;4,000; special editions or precious-metal variants are significantly higher. Presence is established in Europe such as <a href="https://www.soprana.com/zrc-1904/?lang=en">Soprana</a> in Italy or <a href="https://junod-lausanne.ch/fr/collections/zrc">Junod</a> in Switzerland, and selected Asian/Middle-Eastern markets through a tight retail network.
<h3>Conclusion</h3>
ZRC speaks to those who value immediately recognisable tool-watch design with functional clarity and a strong signature. Your choice will likely fall between versatile daily wear (Grands Fonds 300/38), an emphatic historical link (MN64, Securicode), or a more technical, extreme approach (Grands Fonds 3000 Titanium). Ergonomics benefit from the 6 o&rsquo;clock crown and CPS safety; purists will appreciate the overall coherence. To refine your decision beyond the spec sheet, rely on Dialicious customer reviews to understand comfort, real-world legibility and on-wrist feel.
(Updated August 2025)

danl's review on his Louis Chevrolet Speedway LC17

Never give up

Pros & Cons for this watch

Where to buy your Louis Chevrolet?

YOU ARE :

Other reviews published by danl

Epos

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Grands Fonds Q157-Phenix

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Customize your Louis Chevrolet with our selection of accessories:

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danl's review on his Louis Chevrolet Speedway LC17

Never give up

Pros & Cons for this watch

Where to buy your Louis Chevrolet?

YOU ARE :

Other reviews published by danl

Epos

ZRCGrands Fonds Q157-Phenix

MATWATCHESPicobello

Customize your Louis Chevrolet with our selection of accessories:

Eagle Eye Watches

Iconic Switzerland

ZRC
Grands Fonds Q157-Phenix

MATWATCHES
Picobello