The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

What a look, this CADOLA! Very original indexes, broad arrow hands, a second hand with a red tip, a very thin bezel, a lovely case shape with beveled lugs, and a magnificent patina.
CADOLA is a brand I'd heard of a few times, but I hadn't really looked into it.
However, when I saw this one for sale, I couldn't resist. I had to have it in my collection. It also gave me the opportunity to deepen my knowledge of this brand. CADOLA divers from the 1960s are very rare, especially in 20 ATM, as it's a brand that mainly made classic watches and chronographs.
Today, the brand still exists and specializes in vintage-look sports watches, even having a partnership with Cosworth.
Coming back to mine, it has a 38 mm case and a very precise ETA 2472 caliber. I wear it very rarely, but always with immense pleasure.

A rare diver

I was looking for a caliber 11 (Heuer-Breitling-Hamilton-Buren) because I have wanted to have one in my collection for years. But I could not decide, because in my wildest desires, I dreamed of a Breitling Chrono-matic 2130. Except that I know that it is almost impossible to find! I have rarely seen one for sale (on the net or at auction), not even one per year. I even read an article on Breitling where it was written that the 2130 was the rarest Breitling of the 70s, if not the rarest of all Breitlings. In addition, I wanted the black dial version, so with the 2 "gold sunray" counters, but in good condition. Except that on the black dial, the "gold" counters are almost all stained (ugly brown spots form). And finally, in my dreams, I bought him a matte black leather strap. Needless to say, I had a better chance of winning the lottery than finding the rare gem. And yet, after years of patience, I came across this 2130 for sale in Germany. I pinch myself: no, it's not a dream. I immediately contact the seller (not buying it was unthinkable for me), but I still negotiated it down by €300 (it doesn't hurt to try)! So it's a Breitling Chrono-matic reference 2130 from 1978. The 2130, unlike the more common 2110 and 2112, has "lyre" shaped lugs, a bit like on the Speedmaster. It may not seem like much, but it changes the entire appearance of the watch and gives it that indefinable charm. Mine is equipped with caliber 11 (19800 vibrations), but most of the 2130s are equipped with caliber 12 (21600 vibrations and more reliable). There is also a 2130 caliber 15, but with a different dial type. 42 hours of power reserve, 38 mm case, crown on the left, hour and minute counters, no small seconds. This is the first self-winding chronograph.....(I'm getting Zenith fans excited).....that is equipped with a micro-rotor. The movement is very reliable, very quiet, and the winding is very smooth. The condition is exceptional, close to new, because the previous owner wore it very little (1st hand), and so did I. It is a very endearing watch, but unfortunately very rare. It also exists with a white dial with black counters and applied indexes, but it is just as rare. There are also color variations (white or orange) on each hand, and the date is either black or white. That makes for a lot of possible combinations. If you are lucky enough to find one, don't be surprised if it is a little different from mine. Personally, I have yet to find the same configuration as mine in all the photos posted by 2130 owners around the world. To conclude: I have found my holy grail (it always makes you believe in Santa Claus), and you can imagine that it is my favorite watch in my entire collection. I will never sell this watch (yet another 2130 on the market!).

You should always believe in Santa Claus

Another small watch from my collection that's worth a look. CODHOR was founded in 1964. It was a cooperative of watchmakers (hence the name) who made products accessible to all, but without neglecting quality. The brand still exists, by the way.
That's what I love about these vintage watches: no pretensions, but robustness, efficiency, good workmanship, and a beautiful design. Nothing extraordinary, but no hassle. When you decide to put it on your wrist, you wind it up, and it will never let you down. No servicing required (unless you're on the lookout for every second for all your appointments). It's these "small" watches that made me fall in love with vintage.

No hassle

This beautiful DREFFA Genève shines brightly. The outer band of the dial is mirror-treated, the indexes are hollowed out of the dial and polished, and the two equally polished hands end up creating a whole that sparkles in the slightest light. The watch isn't exactly discreet on the wrist, but what a look nonetheless! A beautiful movement and a nice case complete this DREFFA that lives up to its name.

Always quality

A very simple ETERNA, with a very pure design, without any frills. This creates a watch that dates back to the late 1960s, but which stands the test of time without really going out of fashion. In addition, its movement is impressively precise. The 36 mm case also doesn't betray its age. A very beautiful watch that seems eternal and lives up to its name.

Classic but desirable

July 1981, I just turned 14. First summer job and also my first paycheck. I had already scouted watch shops in my town a few weeks earlier, and I had already chosen the watch I would buy at the end of the month. And as soon as I got my paycheck, I rushed out and bought this Emile Pequignet Equus.
Why this choice? At 14, this watch looked rather classic, almost like an "old man's watch." But I didn't care about what others thought. I was buying a watch for myself, not for others.
At the time, I was already passionate about watches, and there was one watch I really loved: the Hermes Arceau.
I obviously didn't have the budget to buy one, but it made me dream. And somehow, this Emile Pequignet had a hint of Hermes (at least that's what I tried to make myself believe). And since the watchmaker who sold it to me was an AD of the brand, he explained the history of Pequignet and the quality of the product, which finally persuaded me to buy it. The price was not insignificant for the time.
I only kept it on my wrist for a year, but I wore it every day, even to school. I loved this watch and the very classy look of the dial, the finesse of its case, and its precision. Then I moved on. And seven years later, I bought myself a Hermes Arceau for my 21st birthday. The circle was complete.
Today, when I look at the Pequignet, it reminds me of my youth. It is just as it was then, with very minimal signs of wear and its original leather strap signed Péquignet. Still as beautiful as ever!

Looking back on my youth

<p dir="ltr"><strong>Eterna</strong>, a watchmaking company founded in <strong>1856</strong> in Grenchen, Switzerland, has always been at the forefront of watchmaking innovation. His contributions to the industry are undeniable, with achievements such as the first alarm wristwatch or the development of the automatic movement with ball bearing rotor.</p>
<p dir="ltr">Eterna is one of the most respected Swiss watch brands, and its history during the first decades of the 20th century is particularly interesting.</p>
<h3 dir="ltr">History of the Eterna brand</h3>
<p dir="ltr">At the turn of the century, Eterna was already recognized for its production of high quality watches. It was a period of intense technical innovation for the watch industry in general, and Eterna was no exception. The brand was one of the first to adopt and improve modern production methods, allowing for more precise and consistent watch manufacturing. In 1914, Eterna received a prize for the precision of its watches at the <strong>Neuch&acirc;tel Observatory</strong>, confirming its reputation for excellence in watchmaking precision.</p>
<h3 dir="ltr">The split of the brand into two distinct entities</h3>
<p dir="ltr">Probably the most significant event of this period was the split of Eterna in 1932, giving rise to Eterna and ETA. While Eterna continued to focus on the manufacturing of finished watches, ETA became an independent holding company dedicated to the production of watch movements which will gradually integrate many other movement manufacturers such as A. Schild, Unitas, Fontainemelon or Valjoux to name a few.</p>
<p dir="ltr">This split was strategic. By separating the production of movements from the manufacturing of the watches themselves, the company could better specialize and optimize each segment. ETA quickly became one of the largest and most important suppliers of mechanical movements to the Swiss watch industry, while Eterna continued to produce watches on its own.</p>
<p dir="ltr">During this period, Eterna also introduced several technical innovations. In 1908, the brand filed a patent for the first wristwatch with an alarm. Although the idea of ​​a wristwatch is not new, the combination of an alarm function was a major innovation.</p>
<p dir="ltr">Since 1950, Eterna has continued to evolve in tandem with industry trends, while maintaining its commitment to quality and innovation. The brand's logo, five small balls, is a direct allusion to the famous ball bearing rotor that it introduced, becoming a reference in the world of watchmaking.</p>
<h3 dir="ltr">What are the emblematic models of the Eterna brand?</h3>
<p dir="ltr">Eterna, over the years, has produced a multitude of models that have impressed with their design, functionality and innovation. However, the development and recognition of certain models particularly marked the watchmaking landscape between the start of the 20th century and the 1930s:</p>
<p dir="ltr"><strong>Eterna KonTiki :&nbsp;</strong>Inspired by Thor Heyerdahl's Kon-Tiki expedition in 1947, the KonTiki model is Eterna's diving watch. With a sturdy steel case, impressive water resistance, a leather or steel bracelet, an automatic movement, a luminous dial for optimal readability and a rotating bezel, it is a symbol of adventure and discovery.</p>
<p dir="ltr">The KonTiki collection is undoubtedly the spearhead of the brand. Multiple variations have emerged since its creation, including the Eterna KonTiki Date.</p>
<p dir="ltr"><strong>Eterna Eternity :&nbsp;</strong>This watch is the epitome of elegance and sophistication. With its steel case, suitable water resistance, a leather or steel bracelet, an automatic or quartz movement, and a refined dial, it is ideal for those looking for a classic watch for all occasions.</p>
<p dir="ltr"><strong>Eterna Advent :&nbsp;</strong>This watch, featuring a steel case, automatic movement, dial with date and central seconds, is a tribute to Eterna's watchmaking innovation and its rich history.</p>
<p dir="ltr"><strong>Eterna Madison :&nbsp;</strong>With its rectangular and refined design, the Madison reflects the elegance of the 1920s and 1930s. Equipped with a precise mechanical movement, it is a watch that combines art deco aesthetics and performance.</p>
<p dir="ltr"><strong>Eterna Matic :&nbsp;</strong>Although the introduction of "Matic" technology (using a ball-bearing rotor to increase the efficiency of automatic winding) dates after World War II, it is essential to understand that the preliminary work and desire for innovation began well before, in the 1930s.</p>
<p dir="ltr"><strong>Eterna Pilot :&nbsp;</strong>Pilot's watches were in vogue in the 1930s, with aviation experiencing rapid growth. Eterna has developed specific watches for pilots, focusing on readability and durability.</p>
<p dir="ltr"><strong>Eterna Heritage :&nbsp;</strong>Watches in the Heritage Collection celebrate the brand's heritage, drawing inspiration from designs and innovations from years past, including the 1920s and 1930s.</p>
<p dir="ltr">It is important to note that Eterna, throughout its history, has constantly sought to push the boundaries of what is technically possible, while maintaining a strong sense of aesthetics and design. These models and others embody this spirit, reflecting the tradition and innovation that make Eterna such a respected watch brand.</p>
<h3 dir="ltr">How much does an Eterna watch cost?</h3>
<p dir="ltr">The prices of Eterna watches change regularly and vary depending on the model. Most cost between 1,000 CHF and 4,000 CHF depending on the finishes. Prices also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. The second-hand market is a great opportunity to find a cheaper Eterna Vintage.</p>
<h3 dir="ltr">Eterna: A brand at the heart of Swiss watchmaking history&nbsp;</h3>
<p dir="ltr">Eterna, while being a discreet brand, has left <strong>an indelible mark on the watchmaking landscape</strong>. It combines tradition, innovation and quality, offering durable and timeless watches for connoisseurs and enthusiasts. It is today <strong>owned by China Haidian Holding Limited</strong> and produces less than 10,000 watches per year, all models combined.</p>
<p dir="ltr">For those looking to learn more about Eterna watches, the brand's official website is a great resource. In addition, the <strong>Dialicious owners&rsquo; reviews</strong> provide useful insight for those considering an Eterna watch.</p>
<p dir="ltr">(Updated February 2025)</p>

Ah, my little Eterna Quartz from the 80s!

I love its unusual design, which catches the eye despite its small diameter of 34 mm. What makes it truly unique is its "triton" bezel in steel, 18K yellow gold and metallic cobalt blue sapphire.
The bracelet, meanwhile, is superbly integrated and two-tone.
Other interesting details to observe include the honeycomb dial, the faceted gold indexes, and above all, the date, which is also gold! In short, it is a magnificent collector's item, from a brand with a rich past.

and its galaxy of details

Professional gift received by my father in 1994 after 30 years of good and loyal service in his company, my father wore this watch on a few occasions without sparing it, the horns remembered it, the leather was in pitiful condition finally the battery had given up the ghost! My father passed it on to me 2 years ago and then began a restoration at a watchmaker (checking the Quartz mechanism, straightening the horns at the risk of breaking one, changing the pumps and the bracelet), finally it left as if it had come out of its original box that I have in my possession. It is the only "dress-watch" as they say that I own, moreover it is in 14 carat gold, ultra thin, a UFO in my collection.

Transmission

<p><strong>Bausele</strong> est une marque horlog&egrave;re fond&eacute;e en <strong>2011</strong> &agrave; Sydney, en Australie, par Christophe Hoppe. Le nom, contraction de &ldquo;<strong>B</strong>eyond <strong>AUS</strong>tralian <strong>ELE</strong>ments&rdquo;, traduit l&rsquo;ADN fondateur de la maison : associer le design contemporain &agrave; un enracinement profond dans le territoire australien. Chaque montre int&egrave;gre un fragment physique du pays &ndash; sable, terre rouge, roche &ndash; ins&eacute;r&eacute; dans une capsule discr&egrave;te au niveau de la couronne.</p>
<p>Ce d&eacute;tail symbolique distingue imm&eacute;diatement Bausele de la concurrence internationale et transforme chaque montre en objet narratif, porteur d&rsquo;une part d&rsquo;identit&eacute; australienne. En un peu plus d&rsquo;une d&eacute;cennie, la marque s&rsquo;est impos&eacute;e comme le fer de lance de l&rsquo;horlogerie australienne contemporaine, conjuguant esprit d&rsquo;aventure, style affirm&eacute; et storytelling patriotique.</p>
<h3>Bausele et son identit&eacute; australienne unique</h3>
<p>Le c&oelig;ur de l&rsquo;identit&eacute; de Bausele r&eacute;side dans son lien avec l&rsquo;Australie. Dans un paysage horloger domin&eacute; par la Suisse et le Japon, la jeune maison revendique fi&egrave;rement son origine australienne et l&rsquo;int&egrave;gre physiquement dans ses cr&eacute;ations. Chaque montre contient un fragment authentique du pays dans une petite capsule int&eacute;gr&eacute;e &agrave; la couronne. Ce concept donne un sens suppl&eacute;mentaire &agrave; l&rsquo;objet : il ne s&rsquo;agit plus seulement d&rsquo;un instrument de mesure du temps, mais d&rsquo;un symbole d&rsquo;appartenance culturelle. Le design s&rsquo;inspire &eacute;galement de la nature australienne : le bleu profond de l&rsquo;oc&eacute;an Pacifique, les teintes ocres de l&rsquo;outback, ou encore la luminosit&eacute; des ciels c&ocirc;tiers. Ainsi, <strong>Bausele a su transformer son origine g&eacute;ographique en signature horlog&egrave;re distinctive</strong>, une d&eacute;marche rare dans une industrie souvent marqu&eacute;e par l&rsquo;homog&eacute;n&eacute;it&eacute; stylistique.</p>
<h3>Christophe Hoppe : de la Suisse &agrave; l&rsquo;Australie</h3>
<p>Le fondateur de Bausele, Christophe Hoppe, est originaire de Suisse. Apr&egrave;s une carri&egrave;re dans l&rsquo;industrie horlog&egrave;re helv&eacute;tique, il s&rsquo;installe en Australie et d&eacute;cide d&rsquo;y cr&eacute;er une marque qui marierait la rigueur technique suisse &agrave; l&rsquo;imaginaire australien. Ce double h&eacute;ritage est au c&oelig;ur de l&rsquo;ADN de la maison : la fiabilit&eacute; des mouvements et des composants s&rsquo;appuie sur des standards europ&eacute;ens, tandis que le design et le storytelling s&rsquo;ancrent dans le territoire australien. Cette approche originale lui permet d&rsquo;&eacute;viter le pi&egrave;ge de l&rsquo;imitation et d&rsquo;affirmer une identit&eacute; singuli&egrave;re. <strong>Bausele est ainsi le fruit d&rsquo;un m&eacute;tissage culturel et horloger unique</strong>, capable de s&eacute;duire aussi bien les Australiens attach&eacute;s &agrave; leur pays que les collectionneurs internationaux en qu&ecirc;te de nouveaut&eacute;s.</p>
<h3>Les collections embl&eacute;matiques de Bausele</h3>
<p>Bausele a d&eacute;clin&eacute; son identit&eacute; australienne dans plusieurs collections qui couvrent diff&eacute;rents usages &ndash; sport, aventure, aviation ou &eacute;l&eacute;gance d&eacute;contract&eacute;e. Chaque gamme raconte une histoire et met en avant un pan du mode de vie local :</p>
<ul>
<li><strong>Bausele OceanMoon</strong> &mdash; Une plongeuse robuste, &eacute;tanche 200 m, con&ccedil;ue pour les amateurs d&rsquo;oc&eacute;an et de sports nautiques. Elle traduit l&rsquo;attachement de la marque &agrave; la culture du surf et de la plong&eacute;e.</li>
<li><strong>Bausele Noosa</strong> &mdash; Inspir&eacute;e de la plage et de la douceur de vivre baln&eacute;aire, elle propose un design &eacute;l&eacute;gant, lumineux, id&eacute;al pour un usage quotidien casual chic.</li>
<li><strong>Bausele Pilot Automatic</strong> &mdash; Une montre inspir&eacute;e de l&rsquo;aviation et des explorateurs du ciel australien, avec une lisibilit&eacute; optimale et une esth&eacute;tique instrumentale.</li>
<li><strong>Bausele Endless Sunrise</strong> &mdash; S&eacute;rie limit&eacute;e &eacute;voquant les nuances flamboyantes des levers de soleil dans l&rsquo;outback australien.</li>
<li><strong>Bausele x Invictus Games</strong> &mdash; Montre con&ccedil;ue en partenariat avec l&rsquo;&eacute;v&eacute;nement sportif international fond&eacute; par le prince Harry, mettant en avant les valeurs de courage, de solidarit&eacute; et de r&eacute;silience.</li>
</ul>
<p>Avec ces collections, <strong>Bausele illustre sa capacit&eacute; &agrave; d&eacute;cliner une identit&eacute; forte dans des gammes vari&eacute;es</strong>, toujours ancr&eacute;es dans un imaginaire australien mais capables de s&eacute;duire un public international.</p>
<h3>Design et d&eacute;tails techniques chez Bausele</h3>
<p>Si le concept est australien, la r&eacute;alisation technique repose sur des collaborations internationales. Les mouvements proviennent de fournisseurs suisses (ETA, Sellita) ou japonais (Miyota, Seiko), garantissant fiabilit&eacute; et pr&eacute;cision. Les mat&eacute;riaux sont choisis pour leur robustesse : acier inoxydable, titane, verre saphir. Les bo&icirc;tiers, souvent massifs mais ergonomiques, s&rsquo;adressent &agrave; un public actif. La capsule int&eacute;gr&eacute;e dans la couronne demeure le d&eacute;tail distinctif qui conf&egrave;re &agrave; chaque montre un caract&egrave;re unique. Ainsi, <strong>Bausele combine rigueur suisse, accessibilit&eacute; japonaise et inspiration australienne</strong>, offrant des garde-temps hybrides mais coh&eacute;rents.</p>
<h3>Positionnement et client&egrave;le cible</h3>
<p>Bausele occupe un segment m&eacute;dian du march&eacute;. Les prix oscillent entre 500 et 2 000 CHF selon les mod&egrave;les, avec certaines &eacute;ditions sp&eacute;ciales plus ch&egrave;res. Cette strat&eacute;gie lui permet d&rsquo;attirer un public vari&eacute; : Australiens fiers de porter une montre nationale, expatri&eacute;s d&eacute;sireux de conserver un lien symbolique avec leur pays, mais aussi amateurs internationaux s&eacute;duits par l&rsquo;originalit&eacute; du concept. En misant sur l&rsquo;authenticit&eacute; et le storytelling, la marque propose plus qu&rsquo;un simple garde-temps : <strong>elle offre un objet porteur de sens et d&rsquo;appartenance</strong>. Les collectionneurs voient dans Bausele une alternative cr&eacute;dible et diff&eacute;renciante face aux marques &eacute;tablies.</p>
<h3>Distribution et rayonnement international</h3>
<p>Bausele privil&eacute;gie la vente directe via son site officiel, mais b&eacute;n&eacute;ficie &eacute;galement de la pr&eacute;sence de d&eacute;taillants en Australie, aux &Eacute;tats-Unis et en Europe. Cette distribution s&eacute;lective renforce son image de marque de niche. Les partenariats institutionnels &ndash; notamment avec l&rsquo;arm&eacute;e australienne et les Invictus Games &ndash; lui offrent une visibilit&eacute; m&eacute;diatique consid&eacute;rable. Les &eacute;ditions limit&eacute;es, produites en petites s&eacute;ries, circulent rapidement parmi les collectionneurs. Dans ce mod&egrave;le, <strong>la raret&eacute; devient un atout strat&eacute;gique</strong>, tout en entretenant un lien fort avec la communaut&eacute;.</p>
<h3>Bausele comme ambassadeur culturel australien</h3>
<p>Au-del&agrave; de l&rsquo;horlogerie, Bausele incarne une vision culturelle. Ses montres refl&egrave;tent la diversit&eacute; et la richesse de l&rsquo;Australie : l&rsquo;oc&eacute;an, le d&eacute;sert, les ciels infinis. Les valeurs associ&eacute;es &ndash; aventure, libert&eacute;, authenticit&eacute; &ndash; en font plus qu&rsquo;une marque : un v&eacute;ritable ambassadeur. Dans une industrie domin&eacute;e par les codes suisses, japonais ou allemands, cette originalit&eacute; attire l&rsquo;attention et permet de se d&eacute;marquer. Pour les acheteurs, acqu&eacute;rir une Bausele, c&rsquo;est non seulement porter une montre, mais aussi <strong>revendiquer une identit&eacute; culturelle singuli&egrave;re</strong>.</p>
<h3>Conclusion</h3>
<p><strong>Bausele est l&rsquo;exemple d&rsquo;une maison jeune qui a su transformer son origine en atout strat&eacute;gique.</strong> Ses montres, int&eacute;grant des &eacute;l&eacute;ments naturels australiens, sont &agrave; la fois fonctionnelles, symboliques et distinctives. Avec des collections comme l&rsquo;OceanMoon, la Noosa ou la Pilot Automatic, et des partenariats forts comme les Invictus Games, elle s&rsquo;impose comme une alternative cr&eacute;dible aux grandes marques &eacute;tablies. Pour les passionn&eacute;s en qu&ecirc;te d&rsquo;originalit&eacute; et de sens, Bausele repr&eacute;sente une option s&eacute;duisante. <strong>Pour affiner votre d&eacute;cision et consulter les retours d&rsquo;exp&eacute;rience des propri&eacute;taires, appuyez-vous sur les avis clients Dialicious.</strong></p>
<p>(Mise &agrave; jour Ao&ucirc;t 2025)</p>

<p><strong>Bausele</strong> is a watch brand founded in <strong>2011</strong> in Sydney, Australia, by Christophe Hoppe. Its name is a contraction of &ldquo;<strong>B</strong>eyond <strong>AUS</strong>tralian <strong>ELE</strong>ments,&rdquo; reflecting the founding DNA of the maison: combining contemporary design with a deep anchoring in Australian territory. Each watch integrates a tangible fragment of the country &ndash; sand, red soil, or stone &ndash; set in a discreet capsule inside the crown. This symbolic detail immediately distinguishes Bausele from international competitors and turns each watch into a narrative object, carrying a piece of Australian identity. In just over a decade, the brand has positioned itself as the spearhead of contemporary Australian watchmaking, blending adventure, modern styling, and patriotic storytelling.</p>
<h3>Bausele&rsquo;s unique Australian identity</h3>
<p>The heart of Bausele&rsquo;s identity lies in its link to Australia. In a watch landscape dominated by Switzerland and Japan, this young brand proudly claims its Australian roots and integrates them physically into its creations. Each watch contains an authentic fragment of the country inside a crown capsule. This idea gives new meaning to the object: no longer simply a timekeeper, but a cultural symbol of belonging. Design choices also draw inspiration from the natural environment: the deep blue of the Pacific Ocean, the ochre tones of the outback, or the brightness of coastal skies. In this way, <strong>Bausele has turned its geographic origin into a distinctive horological signature</strong>, something rare in an industry often defined by stylistic uniformity.</p>
<h3>Christophe Hoppe: from Switzerland to Australia</h3>
<p>Bausele&rsquo;s founder, Christophe Hoppe, hails from Switzerland. After a career in the Swiss watch industry, he settled in Australia with the ambition of creating a brand that would marry Swiss technical reliability with Australian imagination. This dual heritage lies at the heart of the brand&rsquo;s DNA: the dependability of Swiss and Japanese movements on one hand, and the Australian storytelling and design inspiration on the other. By combining the two, Hoppe avoided imitation and built an original identity. <strong>Bausele is therefore the result of a unique cultural and horological fusion</strong>, appealing both to Australians proud of their roots and to international collectors seeking something fresh.</p>
<h3>Bausele&rsquo;s flagship collections and iconic watches</h3>
<p>Bausele has declined its Australian identity across several collections, each tied to a particular lifestyle or environment. The most notable include:</p>
<ul>
<li><strong>Bausele OceanMoon</strong> &mdash; A robust diving watch, water-resistant to 200 meters, designed for ocean lovers and surfers. One of the brand&rsquo;s cornerstones.</li>
<li><strong>Bausele Noosa</strong> &mdash; Inspired by beach living and casual elegance, this line offers a luminous, everyday casual chic design.</li>
<li><strong>Bausele Pilot Automatic</strong> &mdash; Aviation-inspired, with maximum readability and an instrument-like design, it pays homage to Australia&rsquo;s pioneers of the sky.</li>
<li><strong>Bausele Endless Sunrise</strong> &mdash; A limited series evoking the brilliant hues of outback sunrises.</li>
<li><strong>Bausele x Invictus Games</strong> &mdash; A collaboration with the international sporting event founded by Prince Harry, carrying values of courage, solidarity, and resilience.</li>
</ul>
<p>Through these collections, <strong>Bausele demonstrates its ability to anchor itself in local culture while addressing an international audience</strong>, offering watches that are both narrative and functional.</p>
<h3>Design language and technical details of Bausele watches</h3>
<p>While its concept is Australian, the technical execution relies on international collaborations. Movements come from Swiss suppliers (ETA, Sellita) or Japanese manufacturers (Miyota, Seiko), ensuring reliability and precision. Materials such as stainless steel, titanium, and sapphire crystal are selected for durability. Cases are often bold yet ergonomic, appealing to an active clientele. The distinctive capsule inside the crown remains the unique storytelling detail that gives each watch symbolic value. <strong>Bausele thus combines Swiss rigor, Japanese accessibility, and Australian inspiration</strong>, producing timepieces that are hybrid yet coherent.</p>
<h3>Market positioning and Bausele&rsquo;s target audience</h3>
<p>Bausele positions itself in the mid-range segment of the market. Prices range from 500 to 2,000 CHF depending on the model, with some special editions priced higher. This strategy allows it to appeal to varied audiences: Australians proud of wearing a national brand, expatriates looking for a symbolic link to their homeland, and international collectors intrigued by originality. By focusing on authenticity and narrative, the brand sells more than just a timepiece: <strong>it offers an object loaded with meaning and belonging</strong>. For collectors, Bausele stands out as a credible alternative in a market dominated by established players.</p>
<h3>Distribution strategy and international reach</h3>
<p>Bausele&rsquo;s distribution relies primarily on direct sales through its official website, ensuring control of its brand image and a close connection with customers. Select retailers in Australia, the United States, and Europe complement this. Partnerships with the Australian army and the Invictus Games have significantly boosted media visibility. Limited editions, produced in small batches, circulate rapidly among collectors. In this way, <strong>rarity becomes a strategic advantage</strong>, while maintaining a strong link with the brand&rsquo;s community.</p>
<h3>Bausele as a cultural ambassador for Australia</h3>
<p>Beyond watchmaking, Bausele positions itself as a cultural ambassador. Its watches embody the diversity of Australia &mdash; the ocean, the desert, and the skies &mdash; and values such as adventure, freedom, and authenticity. In an industry dominated by Swiss, Japanese, and German codes, this originality provides a unique voice. For buyers, owning a Bausele is not only about having a functional watch but also <strong>about carrying a symbolic piece of Australia</strong>. This dimension elevates the brand beyond traditional watchmaking boundaries.</p>
<h3>Conclusion</h3>
<p><strong>Bausele is a young brand that successfully turned its geographic origin into a strategic strength.</strong> Its watches, integrating natural Australian elements, are functional, symbolic, and distinctive. With collections such as OceanMoon, Noosa, and Pilot Automatic, and strong partnerships like the Invictus Games, it has established itself as a credible alternative to established houses. For enthusiasts looking for originality and meaning, Bausele represents an appealing choice. <strong>To refine your decision and compare your impressions with real ownership experiences, consult Dialicious customer reviews.</strong></p>
<p>(Updated August 2025)</p>

Eterna Owner Review : Eternal, wise and classic

Classic but desirable

Where to buy your Eterna?

YOU ARE :

Other reviews published by Gilou

Cadola

Breitling
Chrono-Matic

Codhor
Robust

Dreffa

Pequignet

Customize your Eterna with our selection of accessories:

Eagle Eye Watches

Iconic Switzerland

Eterna Owner Review : Eternal, wise and classic

Classic but desirable

Where to buy your Eterna?

YOU ARE :

Other reviews published by Gilou

Cadola

BreitlingChrono-Matic

CodhorRobust

Dreffa

Pequignet

Customize your Eterna with our selection of accessories:

Eagle Eye Watches

Iconic Switzerland

Breitling
Chrono-Matic

Codhor
Robust