The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

A beautiful interpretation of the tool watch. Made of aluminum, custom-made, with no unnecessary frills, including for water resistance. It blends Bauhaus style, a sandwich dial, and striking contrast. The strap has been replaced with a Velcro closure, shedding a few more grams in the process. From Sweden to the deserts of the Arabian Peninsula, it's very comfortable in these conditions. And my favorite detail: the crown, once screwed down, aligns itself to display the logo.

A different vision of the toolwatch

<p><strong>E.C.Andersson</strong> is an independent Swedish brand, based in Gothenburg, was created in 2016 around Erik C. Andersson&rsquo;s project: to build robust sports watches inspired by Scandinavian industrial design and early 20th-century cushion cases, with the declared ambition of offering a single timepiece able to cope with sea, city and office as a true everyday companion.</p>
<h3>Scandinavian design and cushion cases: a Gothenburg-born identity</h3>
<p>From the very first North Sea model the brief was clear: a compact cushion case, short lugs to hug the wrist, alternating brushed and polished surfaces, a highly legible dial and a pronounced screw-down crown, all conceived as a &ldquo;tool watch&rdquo; that still works under a shirt cuff, with a <strong>distinctly Scandinavian design language where apparent simplicity hides a real attention to detail</strong>.</p>
<p>Reviewers highlight a style that is both industrial and restrained: crisp graphics, well-proportioned markers, high-contrast hands and that cushion case that certainly nods to Italian icons without tipping into homage, the goal being a &ldquo;wear it everywhere&rdquo; watch that favours a <strong>functional aesthetic able to handle shocks, water and changing light without drama</strong>.</p>
<h3>From North Sea to Calypso: foundational collections</h3>
<p>E.C.Andersson&rsquo;s trajectory starts with the North Sea Kickstarter, quickly followed by the North Sea II and then the more refined Calypso family: the first defines the Scandinavian tool-watch archetype, the second improves robustness and accuracy, and the third nudges the brand upmarket, introducing <strong>more luxurious case finishing, gradient dials and higher-grade Swiss movements</strong>.</p>
<ul>
<li><strong>E.C.Andersson North Sea</strong> &mdash; The debut model, a 40 mm cushion-case sports watch with Seiko NH05 automatic movement, conceived as a robust daily piece launched via Kickstarter.</li>
<li><strong>E.C.Andersson North Sea II</strong> &mdash; A thicker evolution of the North Sea with reinforced inner cage to stabilize the movement, upgraded screw-down crown and improved legibility.</li>
<li><strong>E.C.Andersson Calypso</strong> &mdash; A more upscale line with a 40 &times; 10 mm sandblasted steel case, selective polished accents and a Swiss ETA 2824-2 Top Grade movement regulated in-house.</li>
<li><strong>E.C.Andersson Calypso Sport</strong>&nbsp;&mdash; Sportier spins with blue gradient dials, stronger water-resistance and straps geared to active use.</li>
</ul>
<h3>Denise, GL Kontra-Gauss and Mytilus: technical sports and precision</h3>
<p>With the Denise family the brand doubles down on the &ldquo;tool watch&rdquo; brief: a more assertive diver with carefully tuned readability and a strong focus on accuracy and durability, followed by variants like the Denise Arctic Sport or Denise Calypso-Blue that add colour and more polished configurations, all while sticking to a <strong>philosophy of versatile sports watches that feel as natural at sea as they do in a dressier setting</strong>.</p>
<p>The GL Kontra-Gauss GMT pushes further into technical territory: a 40 mm case entirely made from Swedish steel, anti-magnetic protection, Swiss mechanics, dual time zone and multi-stage finishing, while the newer Mytilus explores an ultra-thin &ldquo;retrofuturistic&rdquo; design in aluminium and sapphire, light and sculptural, showing that E.C.Andersson can blend <strong>Scandinavian rigor with bold styling without abandoning day-to-day usability</strong>.</p>
<h3>Movements, regulation and Gothenburg-centred manufacturing</h3>
<p>Historically, the first North Sea models relied on Seiko NH05 automatics with 50-hour power reserve, chosen for reliability and ease of service, then hand-regulated by the brand to approach higher-segment accuracy, backed by an increased three-year warranty that illustrates <strong>clear confidence in these Japanese workhorse calibres once they&rsquo;ve been tuned in-house</strong>.</p>
<p>With the Calypso and later pieces, E.C.Andersson moved to Swiss movements such as the ETA 2824-2 Top Grade, combined with an in-house Performance Center for fine adjustment, while most exterior parts are produced in Gothenburg or with local partners in Swedish steel and finished through multiple manual stages, reflecting a <strong>pragmatic approach where proven calibres and local manufacturing serve precision and longevity rather than marketing slogans</strong>.</p>
<h3>Positioning, pricing and direct distribution</h3>
<p>From the outset, the North Sea and North Sea II have been pitched as accessible sports watches, with launch prices in the mid-hundreds of euros depending on versions and straps, while Calypso, Denise and GL Kontra-Gauss move higher thanks to Swiss movements, more elaborate finishing and worked-over cases, yet still sit in what can fairly be called <strong>the accessible high-end for demanding microbrand enthusiasts</strong>.</p>
<p>Distribution initially revolved around Kickstarter campaigns, then shifted to the official webstore and a handful of selected retailers, with series often capped around 250 pieces per model, very direct communication through social media and an outspoken independence, which for buyers translates into a <strong>near-direct relationship with the workshop for both purchasing and long-term service</strong>.</p>
<h3>How to choose the right E.C.Andersson</h3>
<p>As a first step, define your main use case: North Sea / North Sea II if you want a versatile cushion-case sports watch, Calypso or GL Kontra-Gauss if you prefer a more sophisticated, dial-driven sports piece, Denise if you&rsquo;re after a committed diver, Mytilus if ultra-thin retrofuturism appeals to you, always making sure that <strong>real-world size, lug-to-lug length and under-cuff height actually suit your wrist and wardrobe</strong>.</p>
<ul>
<li>Measure your wrist and compare it to stated diameter (&asymp;40 mm) and lug-to-lug length.</li>
<li>Check movement type (Seiko NH or Swiss calibre), power reserve and warranty terms.</li>
<li>Assess readability in both natural and artificial light, especially on busier dials.</li>
<li>Factor in bracelet type (steel, rubber, textile) and the presence of micro-adjust features.</li>
</ul>
<p>For a truly hassle-free daily companion, prioritise comfort and readability over colour or limited-edition status, keeping in mind that the best E.C.Andersson is the one you instinctively grab in the morning because its <strong>blend of Scandinavian design, toughness and accuracy integrates effortlessly into your real life</strong>.</p>
<h3>Conclusion</h3>
<p>E.C.Andersson speaks to enthusiasts who want a serious sports watch with a distinctive cushion profile, built to be worn often rather than admired from afar, combining proven movements, Swedish steel and careful regulation. You come for the promise of a Scandinavian tool watch; you stay for the ergonomics, clarity and independent character. To refine a shortlist between North Sea, Calypso, Denise, GL Kontra-Gauss or Mytilus, <strong>nothing beats wrist time and reflection, complemented by Dialicious customer reviews</strong> to confront the brand&rsquo;s promise with long-term, real-world ownership.</p>
<p>(Updated<strong> </strong>November 2025)</p>

<p><strong>Bausele</strong> est une marque horlog&egrave;re fond&eacute;e en <strong>2011</strong> &agrave; Sydney, en Australie, par Christophe Hoppe. Le nom, contraction de &ldquo;<strong>B</strong>eyond <strong>AUS</strong>tralian <strong>ELE</strong>ments&rdquo;, traduit l&rsquo;ADN fondateur de la maison : associer le design contemporain &agrave; un enracinement profond dans le territoire australien. Chaque montre int&egrave;gre un fragment physique du pays &ndash; sable, terre rouge, roche &ndash; ins&eacute;r&eacute; dans une capsule discr&egrave;te au niveau de la couronne.</p>
<p>Ce d&eacute;tail symbolique distingue imm&eacute;diatement Bausele de la concurrence internationale et transforme chaque montre en objet narratif, porteur d&rsquo;une part d&rsquo;identit&eacute; australienne. En un peu plus d&rsquo;une d&eacute;cennie, la marque s&rsquo;est impos&eacute;e comme le fer de lance de l&rsquo;horlogerie australienne contemporaine, conjuguant esprit d&rsquo;aventure, style affirm&eacute; et storytelling patriotique.</p>
<h3>Bausele et son identit&eacute; australienne unique</h3>
<p>Le c&oelig;ur de l&rsquo;identit&eacute; de Bausele r&eacute;side dans son lien avec l&rsquo;Australie. Dans un paysage horloger domin&eacute; par la Suisse et le Japon, la jeune maison revendique fi&egrave;rement son origine australienne et l&rsquo;int&egrave;gre physiquement dans ses cr&eacute;ations. Chaque montre contient un fragment authentique du pays dans une petite capsule int&eacute;gr&eacute;e &agrave; la couronne. Ce concept donne un sens suppl&eacute;mentaire &agrave; l&rsquo;objet : il ne s&rsquo;agit plus seulement d&rsquo;un instrument de mesure du temps, mais d&rsquo;un symbole d&rsquo;appartenance culturelle. Le design s&rsquo;inspire &eacute;galement de la nature australienne : le bleu profond de l&rsquo;oc&eacute;an Pacifique, les teintes ocres de l&rsquo;outback, ou encore la luminosit&eacute; des ciels c&ocirc;tiers. Ainsi, <strong>Bausele a su transformer son origine g&eacute;ographique en signature horlog&egrave;re distinctive</strong>, une d&eacute;marche rare dans une industrie souvent marqu&eacute;e par l&rsquo;homog&eacute;n&eacute;it&eacute; stylistique.</p>
<h3>Christophe Hoppe : de la Suisse &agrave; l&rsquo;Australie</h3>
<p>Le fondateur de Bausele, Christophe Hoppe, est originaire de Suisse. Apr&egrave;s une carri&egrave;re dans l&rsquo;industrie horlog&egrave;re helv&eacute;tique, il s&rsquo;installe en Australie et d&eacute;cide d&rsquo;y cr&eacute;er une marque qui marierait la rigueur technique suisse &agrave; l&rsquo;imaginaire australien. Ce double h&eacute;ritage est au c&oelig;ur de l&rsquo;ADN de la maison : la fiabilit&eacute; des mouvements et des composants s&rsquo;appuie sur des standards europ&eacute;ens, tandis que le design et le storytelling s&rsquo;ancrent dans le territoire australien. Cette approche originale lui permet d&rsquo;&eacute;viter le pi&egrave;ge de l&rsquo;imitation et d&rsquo;affirmer une identit&eacute; singuli&egrave;re. <strong>Bausele est ainsi le fruit d&rsquo;un m&eacute;tissage culturel et horloger unique</strong>, capable de s&eacute;duire aussi bien les Australiens attach&eacute;s &agrave; leur pays que les collectionneurs internationaux en qu&ecirc;te de nouveaut&eacute;s.</p>
<h3>Les collections embl&eacute;matiques de Bausele</h3>
<p>Bausele a d&eacute;clin&eacute; son identit&eacute; australienne dans plusieurs collections qui couvrent diff&eacute;rents usages &ndash; sport, aventure, aviation ou &eacute;l&eacute;gance d&eacute;contract&eacute;e. Chaque gamme raconte une histoire et met en avant un pan du mode de vie local :</p>
<ul>
<li><strong>Bausele OceanMoon</strong> &mdash; Une plongeuse robuste, &eacute;tanche 200 m, con&ccedil;ue pour les amateurs d&rsquo;oc&eacute;an et de sports nautiques. Elle traduit l&rsquo;attachement de la marque &agrave; la culture du surf et de la plong&eacute;e.</li>
<li><strong>Bausele Noosa</strong> &mdash; Inspir&eacute;e de la plage et de la douceur de vivre baln&eacute;aire, elle propose un design &eacute;l&eacute;gant, lumineux, id&eacute;al pour un usage quotidien casual chic.</li>
<li><strong>Bausele Pilot Automatic</strong> &mdash; Une montre inspir&eacute;e de l&rsquo;aviation et des explorateurs du ciel australien, avec une lisibilit&eacute; optimale et une esth&eacute;tique instrumentale.</li>
<li><strong>Bausele Endless Sunrise</strong> &mdash; S&eacute;rie limit&eacute;e &eacute;voquant les nuances flamboyantes des levers de soleil dans l&rsquo;outback australien.</li>
<li><strong>Bausele x Invictus Games</strong> &mdash; Montre con&ccedil;ue en partenariat avec l&rsquo;&eacute;v&eacute;nement sportif international fond&eacute; par le prince Harry, mettant en avant les valeurs de courage, de solidarit&eacute; et de r&eacute;silience.</li>
</ul>
<p>Avec ces collections, <strong>Bausele illustre sa capacit&eacute; &agrave; d&eacute;cliner une identit&eacute; forte dans des gammes vari&eacute;es</strong>, toujours ancr&eacute;es dans un imaginaire australien mais capables de s&eacute;duire un public international.</p>
<h3>Design et d&eacute;tails techniques chez Bausele</h3>
<p>Si le concept est australien, la r&eacute;alisation technique repose sur des collaborations internationales. Les mouvements proviennent de fournisseurs suisses (ETA, Sellita) ou japonais (Miyota, Seiko), garantissant fiabilit&eacute; et pr&eacute;cision. Les mat&eacute;riaux sont choisis pour leur robustesse : acier inoxydable, titane, verre saphir. Les bo&icirc;tiers, souvent massifs mais ergonomiques, s&rsquo;adressent &agrave; un public actif. La capsule int&eacute;gr&eacute;e dans la couronne demeure le d&eacute;tail distinctif qui conf&egrave;re &agrave; chaque montre un caract&egrave;re unique. Ainsi, <strong>Bausele combine rigueur suisse, accessibilit&eacute; japonaise et inspiration australienne</strong>, offrant des garde-temps hybrides mais coh&eacute;rents.</p>
<h3>Positionnement et client&egrave;le cible</h3>
<p>Bausele occupe un segment m&eacute;dian du march&eacute;. Les prix oscillent entre 500 et 2 000 CHF selon les mod&egrave;les, avec certaines &eacute;ditions sp&eacute;ciales plus ch&egrave;res. Cette strat&eacute;gie lui permet d&rsquo;attirer un public vari&eacute; : Australiens fiers de porter une montre nationale, expatri&eacute;s d&eacute;sireux de conserver un lien symbolique avec leur pays, mais aussi amateurs internationaux s&eacute;duits par l&rsquo;originalit&eacute; du concept. En misant sur l&rsquo;authenticit&eacute; et le storytelling, la marque propose plus qu&rsquo;un simple garde-temps : <strong>elle offre un objet porteur de sens et d&rsquo;appartenance</strong>. Les collectionneurs voient dans Bausele une alternative cr&eacute;dible et diff&eacute;renciante face aux marques &eacute;tablies.</p>
<h3>Distribution et rayonnement international</h3>
<p>Bausele privil&eacute;gie la vente directe via son site officiel, mais b&eacute;n&eacute;ficie &eacute;galement de la pr&eacute;sence de d&eacute;taillants en Australie, aux &Eacute;tats-Unis et en Europe. Cette distribution s&eacute;lective renforce son image de marque de niche. Les partenariats institutionnels &ndash; notamment avec l&rsquo;arm&eacute;e australienne et les Invictus Games &ndash; lui offrent une visibilit&eacute; m&eacute;diatique consid&eacute;rable. Les &eacute;ditions limit&eacute;es, produites en petites s&eacute;ries, circulent rapidement parmi les collectionneurs. Dans ce mod&egrave;le, <strong>la raret&eacute; devient un atout strat&eacute;gique</strong>, tout en entretenant un lien fort avec la communaut&eacute;.</p>
<h3>Bausele comme ambassadeur culturel australien</h3>
<p>Au-del&agrave; de l&rsquo;horlogerie, Bausele incarne une vision culturelle. Ses montres refl&egrave;tent la diversit&eacute; et la richesse de l&rsquo;Australie : l&rsquo;oc&eacute;an, le d&eacute;sert, les ciels infinis. Les valeurs associ&eacute;es &ndash; aventure, libert&eacute;, authenticit&eacute; &ndash; en font plus qu&rsquo;une marque : un v&eacute;ritable ambassadeur. Dans une industrie domin&eacute;e par les codes suisses, japonais ou allemands, cette originalit&eacute; attire l&rsquo;attention et permet de se d&eacute;marquer. Pour les acheteurs, acqu&eacute;rir une Bausele, c&rsquo;est non seulement porter une montre, mais aussi <strong>revendiquer une identit&eacute; culturelle singuli&egrave;re</strong>.</p>
<h3>Conclusion</h3>
<p><strong>Bausele est l&rsquo;exemple d&rsquo;une maison jeune qui a su transformer son origine en atout strat&eacute;gique.</strong> Ses montres, int&eacute;grant des &eacute;l&eacute;ments naturels australiens, sont &agrave; la fois fonctionnelles, symboliques et distinctives. Avec des collections comme l&rsquo;OceanMoon, la Noosa ou la Pilot Automatic, et des partenariats forts comme les Invictus Games, elle s&rsquo;impose comme une alternative cr&eacute;dible aux grandes marques &eacute;tablies. Pour les passionn&eacute;s en qu&ecirc;te d&rsquo;originalit&eacute; et de sens, Bausele repr&eacute;sente une option s&eacute;duisante. <strong>Pour affiner votre d&eacute;cision et consulter les retours d&rsquo;exp&eacute;rience des propri&eacute;taires, appuyez-vous sur les avis clients Dialicious.</strong></p>
<p>(Mise &agrave; jour Ao&ucirc;t 2025)</p>

<p><strong>Bausele</strong> is a watch brand founded in <strong>2011</strong> in Sydney, Australia, by Christophe Hoppe. Its name is a contraction of &ldquo;<strong>B</strong>eyond <strong>AUS</strong>tralian <strong>ELE</strong>ments,&rdquo; reflecting the founding DNA of the maison: combining contemporary design with a deep anchoring in Australian territory. Each watch integrates a tangible fragment of the country &ndash; sand, red soil, or stone &ndash; set in a discreet capsule inside the crown. This symbolic detail immediately distinguishes Bausele from international competitors and turns each watch into a narrative object, carrying a piece of Australian identity. In just over a decade, the brand has positioned itself as the spearhead of contemporary Australian watchmaking, blending adventure, modern styling, and patriotic storytelling.</p>
<h3>Bausele&rsquo;s unique Australian identity</h3>
<p>The heart of Bausele&rsquo;s identity lies in its link to Australia. In a watch landscape dominated by Switzerland and Japan, this young brand proudly claims its Australian roots and integrates them physically into its creations. Each watch contains an authentic fragment of the country inside a crown capsule. This idea gives new meaning to the object: no longer simply a timekeeper, but a cultural symbol of belonging. Design choices also draw inspiration from the natural environment: the deep blue of the Pacific Ocean, the ochre tones of the outback, or the brightness of coastal skies. In this way, <strong>Bausele has turned its geographic origin into a distinctive horological signature</strong>, something rare in an industry often defined by stylistic uniformity.</p>
<h3>Christophe Hoppe: from Switzerland to Australia</h3>
<p>Bausele&rsquo;s founder, Christophe Hoppe, hails from Switzerland. After a career in the Swiss watch industry, he settled in Australia with the ambition of creating a brand that would marry Swiss technical reliability with Australian imagination. This dual heritage lies at the heart of the brand&rsquo;s DNA: the dependability of Swiss and Japanese movements on one hand, and the Australian storytelling and design inspiration on the other. By combining the two, Hoppe avoided imitation and built an original identity. <strong>Bausele is therefore the result of a unique cultural and horological fusion</strong>, appealing both to Australians proud of their roots and to international collectors seeking something fresh.</p>
<h3>Bausele&rsquo;s flagship collections and iconic watches</h3>
<p>Bausele has declined its Australian identity across several collections, each tied to a particular lifestyle or environment. The most notable include:</p>
<ul>
<li><strong>Bausele OceanMoon</strong> &mdash; A robust diving watch, water-resistant to 200 meters, designed for ocean lovers and surfers. One of the brand&rsquo;s cornerstones.</li>
<li><strong>Bausele Noosa</strong> &mdash; Inspired by beach living and casual elegance, this line offers a luminous, everyday casual chic design.</li>
<li><strong>Bausele Pilot Automatic</strong> &mdash; Aviation-inspired, with maximum readability and an instrument-like design, it pays homage to Australia&rsquo;s pioneers of the sky.</li>
<li><strong>Bausele Endless Sunrise</strong> &mdash; A limited series evoking the brilliant hues of outback sunrises.</li>
<li><strong>Bausele x Invictus Games</strong> &mdash; A collaboration with the international sporting event founded by Prince Harry, carrying values of courage, solidarity, and resilience.</li>
</ul>
<p>Through these collections, <strong>Bausele demonstrates its ability to anchor itself in local culture while addressing an international audience</strong>, offering watches that are both narrative and functional.</p>
<h3>Design language and technical details of Bausele watches</h3>
<p>While its concept is Australian, the technical execution relies on international collaborations. Movements come from Swiss suppliers (ETA, Sellita) or Japanese manufacturers (Miyota, Seiko), ensuring reliability and precision. Materials such as stainless steel, titanium, and sapphire crystal are selected for durability. Cases are often bold yet ergonomic, appealing to an active clientele. The distinctive capsule inside the crown remains the unique storytelling detail that gives each watch symbolic value. <strong>Bausele thus combines Swiss rigor, Japanese accessibility, and Australian inspiration</strong>, producing timepieces that are hybrid yet coherent.</p>
<h3>Market positioning and Bausele&rsquo;s target audience</h3>
<p>Bausele positions itself in the mid-range segment of the market. Prices range from 500 to 2,000 CHF depending on the model, with some special editions priced higher. This strategy allows it to appeal to varied audiences: Australians proud of wearing a national brand, expatriates looking for a symbolic link to their homeland, and international collectors intrigued by originality. By focusing on authenticity and narrative, the brand sells more than just a timepiece: <strong>it offers an object loaded with meaning and belonging</strong>. For collectors, Bausele stands out as a credible alternative in a market dominated by established players.</p>
<h3>Distribution strategy and international reach</h3>
<p>Bausele&rsquo;s distribution relies primarily on direct sales through its official website, ensuring control of its brand image and a close connection with customers. Select retailers in Australia, the United States, and Europe complement this. Partnerships with the Australian army and the Invictus Games have significantly boosted media visibility. Limited editions, produced in small batches, circulate rapidly among collectors. In this way, <strong>rarity becomes a strategic advantage</strong>, while maintaining a strong link with the brand&rsquo;s community.</p>
<h3>Bausele as a cultural ambassador for Australia</h3>
<p>Beyond watchmaking, Bausele positions itself as a cultural ambassador. Its watches embody the diversity of Australia &mdash; the ocean, the desert, and the skies &mdash; and values such as adventure, freedom, and authenticity. In an industry dominated by Swiss, Japanese, and German codes, this originality provides a unique voice. For buyers, owning a Bausele is not only about having a functional watch but also <strong>about carrying a symbolic piece of Australia</strong>. This dimension elevates the brand beyond traditional watchmaking boundaries.</p>
<h3>Conclusion</h3>
<p><strong>Bausele is a young brand that successfully turned its geographic origin into a strategic strength.</strong> Its watches, integrating natural Australian elements, are functional, symbolic, and distinctive. With collections such as OceanMoon, Noosa, and Pilot Automatic, and strong partnerships like the Invictus Games, it has established itself as a credible alternative to established houses. For enthusiasts looking for originality and meaning, Bausele represents an appealing choice. <strong>To refine your decision and compare your impressions with real ownership experiences, consult Dialicious customer reviews.</strong></p>
<p>(Updated August 2025)</p>

E.C.Andersson Mytilus Owner Review : Minimalist, unusual and smart

A different vision of the toolwatch

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