The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

The NEREIDE ACQUAFORTE is a very beautiful engraved watch, waterproof up to 200 meters deep, it takes its name from the submarine Néréide. 
The case back represents the "Lion of Saint Mark". 
The case is made of 316L steel, anti-reflective sapphire crystal and the crown engraved with a cross and screwed. 
The movement is a Miyota 9039 Automatic. 
The case diameter is 42 mm for a thickness of 11.90 mm. 
The leather strap is 22mm wide.

Captivating and refined

A very pretty Corniche Héritage Chronograph watch in its second variation of the Nocturne II with its "Black Mother-of-Pearl" dial.
Limited to 250 pieces.
Corniche is a Swedish house based in Stockholm.

- If you appreciate natural materials and unique visual effects, "black mother-of-pearl" offers incomparable depth and iridescent reflections.
However, keep in mind that each dial is unique, which can be both an advantage and a disadvantage if you are looking for a perfectly symmetrical aesthetic.
- Equipped with a hybrid movement, the VK64 Meca Quartz caliber from Seiko (the chronograph is mechanical and the time is quartz).
- The mix between the classic Breguet numerals and the background representing the pines of the Côte d'Azur creates a strong visual identity.
- A case with a diameter of 39 mm and a thickness of 11.5 mm,
- Anti-reflective sapphire crystal
- 20mm bracelet
- Waterproof 50M
- Always magnificent premium packaging!!!

Captivating and elegant

Here is a very classic "FIELD WATCHES" style watch but that I like because it is cheap, can be worn every day without fear of damaging it, readable in all circumstances and in addition its dimensions make it a versatile watch.

The "Lorus" brand has been part of the Seiko group since 1982 and offers simple and cheap watches while being reliable.

- The dial is fully luminescent, it is really impressive in the dark,
- A thickness of 8 mm,
- Embeds an Analog VJ33 movement that works with an SR920W battery,
- Mineral glass,
- The 38mm case is made of brushed 316L stainless steel,
- Waterproof up to 100 m,
- "Date" function in French,
- The bracelet is 18mm on a NATO, I almost do not feel it.

Casual watch

My first "compressor" type diver, A favorite for the history of the brand and the model. Relatively cheap, but for the price offers remarkable quality and finish, my only regret is the glass which is prone to scratches.

Limited to 599 copies.

- The blue and silver dial,
- A thickness of 14.8 mm,
- Embeds a Seiko NH35 movement with a power reserve of 41H,
- Double domed mineral glass with anti-reflective treatment,
- The 40mm case is made of 316L stainless steel,
- Screwed back with "Scaphtopus 3D" engraved,
- It is a "compressor type" diver,
- Water-resistant up to 200 m,
- The bracelet is 22mm.

Reliable and timeless watch

Here is a diver that is both beautiful and functional and that participates in an ecological approach because all the profits made on the sale of the Nautic-Océan "Expédition 7ème continent" are donated to the association that works to preserve the oceans.
I fell under the spell of this iconic model from LIP, made in Besançon with its petrol blue sunray dial.

Limited to 599 copies.

- The magnificent sunray petrol blue dial,
- A thickness of 15.2 mm,
- Embeds a Miyota 8215 movement with a power reserve of 42H,
- Domed sapphire crystal,
- The 41mm case is made of 316L stainless steel,
- Transparent screwed back,
- It is a "compressor type" diver's watch
- Water-resistant to 200 m,
- A weight of 90 grams,
- 20mm Seaqual canvas strap (made of recycled plastic fibers from plastics recovered in the Mediterranean) is nice but too short unfortunately I changed it for a black tropic.

Sporty and iconic.

Here is a watch that is at least imposing (to forget for small wrists), very massive, it looks like it was carved from a block of bronze but in the end it is very pleasant to wear and surprisingly comfortable given its colossal dimensions.
The "BRONZE" gives it a nice patina, which makes it more appreciable over time.

- The blue dial with striped and submarine-shaped engravings,
- A thickness of 15.6 mm,
- Embeds a Seiko NH35 movement with a power reserve of 41H,
- Reinforced sapphire crystal of 3.8mm,
- The 45mm case is in "BRONZE" with helium valve at 9 o'clock,
- The case back is in stainless steel and screwed,
- Water-resistant to 500 m,
- The bracelet is in 24mm and in fluorinated rubber,
- A weight of 180 grams,
- Model reference SAB102.

A massive block of bronze...

For my first bronze watch, I chose this very pretty Baltic Aquascaphe watch in bronze (CuAl8) which evolves over time and acquires a magnificent patina.

Magnificent blue sunray dial,
The case back is in 316L steel with an engraved diver.
It is water-resistant to a depth of 200 meters,
Anti-reflective double-domed sapphire crystal,
The movement is a Miyota 9039 Automatic with a 42-hour power reserve,
The case diameter is 39 mm for a thickness of 13 mm,
20mm Tropic rubber strap and bronze buckle,
The hands and indexes are coated with Super-Luminova C1.

Reliable and scalable.

A very beautiful watch, very light, very pleasant to wear with its large, easy-to-read dial and its comfortable power reserve.
The Tissot Le Locle automatic watch is named in honor of the birthplace of the Tissot brand.

- The 40mm Ivory dial is magnificent, it has a “clous de Paris” type guilloché in its center and smooth finishes around its perimeter,
- A thickness of 10 mm,
- Beautiful “leaf type” hands,
- Embeds a POWERMATIC 80.111 movement (the new generation of the ETA 2824-2) with a power reserve of 80H,
- Flat sapphire crystal,
- The case is made of 316L stainless steel with Yellow Gold PVD coating,
- Transparent back,
- Water-resistant to 30 m,
- The bracelet is 19mm, not very standard, 20mm would have been better,
- A weight of 67 grams,
- Butterfly clasp bracelet,
- Tissot Le Locle reference model T0064073626300.

Beautiful and efficient

My first automatic watch that I acquired, a real favorite, I always enjoy wearing it.
With a very interesting quality/ratio, the finish and comfort are there with this F20534/1 model.

- A case with a diameter of 41.5 mm
- A thickness of 11.25 mm,
- The dial revealing the caliber with 4 hour markers in Roman numerals with transparency on the edges, it gives a charm to this watch,
- The case is made of 316L stainless steel,
- The transparent case back in sapphire crystal,
- The movement is a "Miyota", caliber 82s0 with a power reserve of 42 hours.
- "Milanese mesh" type bracelet, very comfortable.
- Flat sapphire crystal.
- Water-resistant 50 meters

Affordable and trendy

This "ÁIGI - Automatic Satellite Ground Station" is a model that was created thanks to crowdfunding in 2022.
A watch that takes its name in homage to the KSAT (Kongsberg Satellite Services) satellite ground stations.
It was in February 2022 that the steel was collected from the first antenna built at the "Troll in Antarctica" ground station (near the South Pole).
The crown in the shape of a satellite antenna is made with this steel.
The design stages of the participatory campaign were very pleasant to follow for this watch.

Limited to 353 copies for the 'Artic' version

- A case with a diameter of 43 mm and a thickness of 14 mm,
- The white dial inspired by the radome of the antennas of the "Troll" station gives a unique relief,
- The luminescence is in BGW9,
- The case is in stainless steel,
- The screwed case back displays the engraved satellite station as well as a satellite and stars,
- Equipped with a Seiko movement, the NH35A caliber with a power reserve of 41 hours.
- Double domed sapphire crystal.
- Water-resistant 200M

Unique and endearing

This "Ace X GMT Diver Red" is a model that was born thanks to crowdfunding.
An original and very well finished watch, this diver's model with a red dial immediately caught my eye.

- A case with a diameter of 41.5 mm and a thickness of 13 mm,
- The red dial inspired by the surface of the ocean highlights a 3D relief,
- The luminescence is impressive and very nice (mixture of C3 and BGW9),
- The case is made of brushed stainless steel and the screwed case back features a diver's helmet,
- Equipped with a Seiko movement, the NH34 GMT caliber with a 41-hour power reserve.
- Very comfortable brushed "jubilee" type bracelet.
- Perfectly integrated dome-shaped sapphire crystal.
- Water-resistant 200M
- and a weight with bracelet of 157 grams.

A simple and robust tool watch.

This "Grande Corniche blue dial" is a more sporty model with integrated bracelet from the Swedish house and the result could only seduce me.

- A case with a diameter of 39 mm and a thickness of 11 mm,
- The dial is in blue ceramic with faceted indexes,
- The hands are of so-called "alpha" shapes,
- The case is in stainless steel and the screwed case back displays the stylized CG letters,
- Equipped with a Seiko movement, the NH35A caliber with a power reserve of 41 hours.
- Integrated bracelet with butterfly folding clasp.
- Anti-reflective sapphire crystal
- Water-resistant 100M

A timeless style

We fell in love with this Corniche Héritage Chronograph Demande Spéciale II with its "Glacier Blue" dial.
Limited to 300 pieces.
Corniche is a Swedish house based in Stockholm.

- A case with a diameter of 39 mm and a thickness of 11.5 mm,
- The ceramic dial with Breguet numerals applied by hand,
- The hands are of the so-called "Dauphine" shape,
- The case is made of stainless steel and the back features the emblematic pines of the Côte d'Azur,
- Equipped with a hybrid movement, the VK64 Meca Quartz caliber from Seiko (the chronograph is mechanical and the time is quartz).
- Anti-reflective sapphire crystal
- 20mm bracelet
- Water-resistant 50M
- A magnificent premium packaging!!!

Refreshing

The NÉRÉIDE CÉRAMIQUE VINTAGE - 4221503C is a vintage and classic diving watch with a limited series of 200 pieces produced.
It is waterproof up to 200 meters deep, it takes its name from the submarine Néréide.
The case back represents an engraving of the submarine Néréide.
The case is made of 316L steel, a black and gold ceramic bezel insert, anti-reflective sapphire crystal and the crown engraved with a cross and screwed.
The movement is a Sellita SW200-1 Automatic with a power reserve of 41 hours.
The case diameter is 42 mm for a thickness of 12.60 mm.
The "Canova" type bracelet is 22 mm wide.
The hands and indexes are covered with BGW9 Super-LumiNova.

Vintage and classic

Magnificent Corniche Héritage Chronograph Nocturne with its "midnight blue aventurine" dial.
Limited to 350 pieces.
Corniche is a Swedish house based in Stockholm.

- A case with a diameter of 39 mm and a thickness of 11.5 mm,
- The aventurine dial with Breguet numerals applied by hand.
- The case is made of stainless steel and the back features the emblematic pines of the Côte d'Azur,
- Equipped with a hybrid movement, the VK64 Meca Quartz caliber from Seiko (the chronograph is mechanical and the time is quartz).
- Anti-reflective sapphire crystal
- 20mm bracelet
- Water-resistant 50M
- A magnificent premium packaging!!!

Captivating and Stylish

The NEREIDE TUNGSTENO - Madreperla Limited Edition is a beautiful diving watch, waterproof to a depth of 200 meters, it takes its name from the submarine Néréide. 
The black mother-of-pearl dial is unique and stands out with its iridescent reflections. 
The case back represents the creatures of the abyss surrounding a shell and its pearl in the center. 
The case is made of 316L steel, the bezel is made of mirror-polished tungsten, anti-reflective sapphire crystal and the crown is engraved with a cross and screwed. 
The movement is a Sellita SW200-1 Automatic with a power reserve of 41 hours. 
The case diameter is 42 mm for a thickness of 12.60 mm. 
The Bracelet is 22 mm wide.

Sporty and elegant

The Corniche Heritage Chronograph in rose gold is an elegant model whose aesthetics rival those of more prestigious models. Featuring a 39mm dial, it remains both discreet on the wrist and striking for its aesthetics. The ivory-white dial is enhanced by metallic blue hands. The indexes are raised: their color varies depending on the light.

The rose gold case is polished on the upper part near the bezel and brushed on the sides; this dual treatment is interesting and well-executed. The engraved case back is screwed down. The brown leather strap is comfortable and features a polished rose gold folding clasp (engraved with the brand name).

The VK64 Meca Quartz movement is from the Seiko manufacture. The time is quartz, while the chronograph function is mechanical with push buttons that are fairly firm to operate. In short, a beautiful and interesting watch with a diameter that fits even fairly slim wrists.

Its details give it a neat and refined look that will stand out when you wear it, whether you're a watch enthusiast or a novice.

An elegant watch

Here is a small neo vintage chronograph equipped with a Seiko Meca Quartz. The finishes are very well done, the contained diameter and thickness also, the change of bracelet suits it well too. No small seconds which can justify the meca quartz. In limited edition this beauty is declined over time and the desires of their manufacturer, who are not French, but who use a story telling to make us believe it. A point which precisely denotes is the tachymeter scale in Miles which does not correspond with the image which wishes to give of it. We can note superb details with the white chrono hands with the orange tip which with this slate dial touches just right. The applied indexes are of the most beautiful effect

Slate Heritage Chronograph

<p><strong>Bausele</strong> est une marque horlog&egrave;re fond&eacute;e en <strong>2011</strong> &agrave; Sydney, en Australie, par Christophe Hoppe. Le nom, contraction de &ldquo;<strong>B</strong>eyond <strong>AUS</strong>tralian <strong>ELE</strong>ments&rdquo;, traduit l&rsquo;ADN fondateur de la maison : associer le design contemporain &agrave; un enracinement profond dans le territoire australien. Chaque montre int&egrave;gre un fragment physique du pays &ndash; sable, terre rouge, roche &ndash; ins&eacute;r&eacute; dans une capsule discr&egrave;te au niveau de la couronne.</p>
<p>Ce d&eacute;tail symbolique distingue imm&eacute;diatement Bausele de la concurrence internationale et transforme chaque montre en objet narratif, porteur d&rsquo;une part d&rsquo;identit&eacute; australienne. En un peu plus d&rsquo;une d&eacute;cennie, la marque s&rsquo;est impos&eacute;e comme le fer de lance de l&rsquo;horlogerie australienne contemporaine, conjuguant esprit d&rsquo;aventure, style affirm&eacute; et storytelling patriotique.</p>
<h3>Bausele et son identit&eacute; australienne unique</h3>
<p>Le c&oelig;ur de l&rsquo;identit&eacute; de Bausele r&eacute;side dans son lien avec l&rsquo;Australie. Dans un paysage horloger domin&eacute; par la Suisse et le Japon, la jeune maison revendique fi&egrave;rement son origine australienne et l&rsquo;int&egrave;gre physiquement dans ses cr&eacute;ations. Chaque montre contient un fragment authentique du pays dans une petite capsule int&eacute;gr&eacute;e &agrave; la couronne. Ce concept donne un sens suppl&eacute;mentaire &agrave; l&rsquo;objet : il ne s&rsquo;agit plus seulement d&rsquo;un instrument de mesure du temps, mais d&rsquo;un symbole d&rsquo;appartenance culturelle. Le design s&rsquo;inspire &eacute;galement de la nature australienne : le bleu profond de l&rsquo;oc&eacute;an Pacifique, les teintes ocres de l&rsquo;outback, ou encore la luminosit&eacute; des ciels c&ocirc;tiers. Ainsi, <strong>Bausele a su transformer son origine g&eacute;ographique en signature horlog&egrave;re distinctive</strong>, une d&eacute;marche rare dans une industrie souvent marqu&eacute;e par l&rsquo;homog&eacute;n&eacute;it&eacute; stylistique.</p>
<h3>Christophe Hoppe : de la Suisse &agrave; l&rsquo;Australie</h3>
<p>Le fondateur de Bausele, Christophe Hoppe, est originaire de Suisse. Apr&egrave;s une carri&egrave;re dans l&rsquo;industrie horlog&egrave;re helv&eacute;tique, il s&rsquo;installe en Australie et d&eacute;cide d&rsquo;y cr&eacute;er une marque qui marierait la rigueur technique suisse &agrave; l&rsquo;imaginaire australien. Ce double h&eacute;ritage est au c&oelig;ur de l&rsquo;ADN de la maison : la fiabilit&eacute; des mouvements et des composants s&rsquo;appuie sur des standards europ&eacute;ens, tandis que le design et le storytelling s&rsquo;ancrent dans le territoire australien. Cette approche originale lui permet d&rsquo;&eacute;viter le pi&egrave;ge de l&rsquo;imitation et d&rsquo;affirmer une identit&eacute; singuli&egrave;re. <strong>Bausele est ainsi le fruit d&rsquo;un m&eacute;tissage culturel et horloger unique</strong>, capable de s&eacute;duire aussi bien les Australiens attach&eacute;s &agrave; leur pays que les collectionneurs internationaux en qu&ecirc;te de nouveaut&eacute;s.</p>
<h3>Les collections embl&eacute;matiques de Bausele</h3>
<p>Bausele a d&eacute;clin&eacute; son identit&eacute; australienne dans plusieurs collections qui couvrent diff&eacute;rents usages &ndash; sport, aventure, aviation ou &eacute;l&eacute;gance d&eacute;contract&eacute;e. Chaque gamme raconte une histoire et met en avant un pan du mode de vie local :</p>
<ul>
<li><strong>Bausele OceanMoon</strong> &mdash; Une plongeuse robuste, &eacute;tanche 200 m, con&ccedil;ue pour les amateurs d&rsquo;oc&eacute;an et de sports nautiques. Elle traduit l&rsquo;attachement de la marque &agrave; la culture du surf et de la plong&eacute;e.</li>
<li><strong>Bausele Noosa</strong> &mdash; Inspir&eacute;e de la plage et de la douceur de vivre baln&eacute;aire, elle propose un design &eacute;l&eacute;gant, lumineux, id&eacute;al pour un usage quotidien casual chic.</li>
<li><strong>Bausele Pilot Automatic</strong> &mdash; Une montre inspir&eacute;e de l&rsquo;aviation et des explorateurs du ciel australien, avec une lisibilit&eacute; optimale et une esth&eacute;tique instrumentale.</li>
<li><strong>Bausele Endless Sunrise</strong> &mdash; S&eacute;rie limit&eacute;e &eacute;voquant les nuances flamboyantes des levers de soleil dans l&rsquo;outback australien.</li>
<li><strong>Bausele x Invictus Games</strong> &mdash; Montre con&ccedil;ue en partenariat avec l&rsquo;&eacute;v&eacute;nement sportif international fond&eacute; par le prince Harry, mettant en avant les valeurs de courage, de solidarit&eacute; et de r&eacute;silience.</li>
</ul>
<p>Avec ces collections, <strong>Bausele illustre sa capacit&eacute; &agrave; d&eacute;cliner une identit&eacute; forte dans des gammes vari&eacute;es</strong>, toujours ancr&eacute;es dans un imaginaire australien mais capables de s&eacute;duire un public international.</p>
<h3>Design et d&eacute;tails techniques chez Bausele</h3>
<p>Si le concept est australien, la r&eacute;alisation technique repose sur des collaborations internationales. Les mouvements proviennent de fournisseurs suisses (ETA, Sellita) ou japonais (Miyota, Seiko), garantissant fiabilit&eacute; et pr&eacute;cision. Les mat&eacute;riaux sont choisis pour leur robustesse : acier inoxydable, titane, verre saphir. Les bo&icirc;tiers, souvent massifs mais ergonomiques, s&rsquo;adressent &agrave; un public actif. La capsule int&eacute;gr&eacute;e dans la couronne demeure le d&eacute;tail distinctif qui conf&egrave;re &agrave; chaque montre un caract&egrave;re unique. Ainsi, <strong>Bausele combine rigueur suisse, accessibilit&eacute; japonaise et inspiration australienne</strong>, offrant des garde-temps hybrides mais coh&eacute;rents.</p>
<h3>Positionnement et client&egrave;le cible</h3>
<p>Bausele occupe un segment m&eacute;dian du march&eacute;. Les prix oscillent entre 500 et 2 000 CHF selon les mod&egrave;les, avec certaines &eacute;ditions sp&eacute;ciales plus ch&egrave;res. Cette strat&eacute;gie lui permet d&rsquo;attirer un public vari&eacute; : Australiens fiers de porter une montre nationale, expatri&eacute;s d&eacute;sireux de conserver un lien symbolique avec leur pays, mais aussi amateurs internationaux s&eacute;duits par l&rsquo;originalit&eacute; du concept. En misant sur l&rsquo;authenticit&eacute; et le storytelling, la marque propose plus qu&rsquo;un simple garde-temps : <strong>elle offre un objet porteur de sens et d&rsquo;appartenance</strong>. Les collectionneurs voient dans Bausele une alternative cr&eacute;dible et diff&eacute;renciante face aux marques &eacute;tablies.</p>
<h3>Distribution et rayonnement international</h3>
<p>Bausele privil&eacute;gie la vente directe via son site officiel, mais b&eacute;n&eacute;ficie &eacute;galement de la pr&eacute;sence de d&eacute;taillants en Australie, aux &Eacute;tats-Unis et en Europe. Cette distribution s&eacute;lective renforce son image de marque de niche. Les partenariats institutionnels &ndash; notamment avec l&rsquo;arm&eacute;e australienne et les Invictus Games &ndash; lui offrent une visibilit&eacute; m&eacute;diatique consid&eacute;rable. Les &eacute;ditions limit&eacute;es, produites en petites s&eacute;ries, circulent rapidement parmi les collectionneurs. Dans ce mod&egrave;le, <strong>la raret&eacute; devient un atout strat&eacute;gique</strong>, tout en entretenant un lien fort avec la communaut&eacute;.</p>
<h3>Bausele comme ambassadeur culturel australien</h3>
<p>Au-del&agrave; de l&rsquo;horlogerie, Bausele incarne une vision culturelle. Ses montres refl&egrave;tent la diversit&eacute; et la richesse de l&rsquo;Australie : l&rsquo;oc&eacute;an, le d&eacute;sert, les ciels infinis. Les valeurs associ&eacute;es &ndash; aventure, libert&eacute;, authenticit&eacute; &ndash; en font plus qu&rsquo;une marque : un v&eacute;ritable ambassadeur. Dans une industrie domin&eacute;e par les codes suisses, japonais ou allemands, cette originalit&eacute; attire l&rsquo;attention et permet de se d&eacute;marquer. Pour les acheteurs, acqu&eacute;rir une Bausele, c&rsquo;est non seulement porter une montre, mais aussi <strong>revendiquer une identit&eacute; culturelle singuli&egrave;re</strong>.</p>
<h3>Conclusion</h3>
<p><strong>Bausele est l&rsquo;exemple d&rsquo;une maison jeune qui a su transformer son origine en atout strat&eacute;gique.</strong> Ses montres, int&eacute;grant des &eacute;l&eacute;ments naturels australiens, sont &agrave; la fois fonctionnelles, symboliques et distinctives. Avec des collections comme l&rsquo;OceanMoon, la Noosa ou la Pilot Automatic, et des partenariats forts comme les Invictus Games, elle s&rsquo;impose comme une alternative cr&eacute;dible aux grandes marques &eacute;tablies. Pour les passionn&eacute;s en qu&ecirc;te d&rsquo;originalit&eacute; et de sens, Bausele repr&eacute;sente une option s&eacute;duisante. <strong>Pour affiner votre d&eacute;cision et consulter les retours d&rsquo;exp&eacute;rience des propri&eacute;taires, appuyez-vous sur les avis clients Dialicious.</strong></p>
<p>(Mise &agrave; jour Ao&ucirc;t 2025)</p>

<p><strong>Bausele</strong> is a watch brand founded in <strong>2011</strong> in Sydney, Australia, by Christophe Hoppe. Its name is a contraction of &ldquo;<strong>B</strong>eyond <strong>AUS</strong>tralian <strong>ELE</strong>ments,&rdquo; reflecting the founding DNA of the maison: combining contemporary design with a deep anchoring in Australian territory. Each watch integrates a tangible fragment of the country &ndash; sand, red soil, or stone &ndash; set in a discreet capsule inside the crown. This symbolic detail immediately distinguishes Bausele from international competitors and turns each watch into a narrative object, carrying a piece of Australian identity. In just over a decade, the brand has positioned itself as the spearhead of contemporary Australian watchmaking, blending adventure, modern styling, and patriotic storytelling.</p>
<h3>Bausele&rsquo;s unique Australian identity</h3>
<p>The heart of Bausele&rsquo;s identity lies in its link to Australia. In a watch landscape dominated by Switzerland and Japan, this young brand proudly claims its Australian roots and integrates them physically into its creations. Each watch contains an authentic fragment of the country inside a crown capsule. This idea gives new meaning to the object: no longer simply a timekeeper, but a cultural symbol of belonging. Design choices also draw inspiration from the natural environment: the deep blue of the Pacific Ocean, the ochre tones of the outback, or the brightness of coastal skies. In this way, <strong>Bausele has turned its geographic origin into a distinctive horological signature</strong>, something rare in an industry often defined by stylistic uniformity.</p>
<h3>Christophe Hoppe: from Switzerland to Australia</h3>
<p>Bausele&rsquo;s founder, Christophe Hoppe, hails from Switzerland. After a career in the Swiss watch industry, he settled in Australia with the ambition of creating a brand that would marry Swiss technical reliability with Australian imagination. This dual heritage lies at the heart of the brand&rsquo;s DNA: the dependability of Swiss and Japanese movements on one hand, and the Australian storytelling and design inspiration on the other. By combining the two, Hoppe avoided imitation and built an original identity. <strong>Bausele is therefore the result of a unique cultural and horological fusion</strong>, appealing both to Australians proud of their roots and to international collectors seeking something fresh.</p>
<h3>Bausele&rsquo;s flagship collections and iconic watches</h3>
<p>Bausele has declined its Australian identity across several collections, each tied to a particular lifestyle or environment. The most notable include:</p>
<ul>
<li><strong>Bausele OceanMoon</strong> &mdash; A robust diving watch, water-resistant to 200 meters, designed for ocean lovers and surfers. One of the brand&rsquo;s cornerstones.</li>
<li><strong>Bausele Noosa</strong> &mdash; Inspired by beach living and casual elegance, this line offers a luminous, everyday casual chic design.</li>
<li><strong>Bausele Pilot Automatic</strong> &mdash; Aviation-inspired, with maximum readability and an instrument-like design, it pays homage to Australia&rsquo;s pioneers of the sky.</li>
<li><strong>Bausele Endless Sunrise</strong> &mdash; A limited series evoking the brilliant hues of outback sunrises.</li>
<li><strong>Bausele x Invictus Games</strong> &mdash; A collaboration with the international sporting event founded by Prince Harry, carrying values of courage, solidarity, and resilience.</li>
</ul>
<p>Through these collections, <strong>Bausele demonstrates its ability to anchor itself in local culture while addressing an international audience</strong>, offering watches that are both narrative and functional.</p>
<h3>Design language and technical details of Bausele watches</h3>
<p>While its concept is Australian, the technical execution relies on international collaborations. Movements come from Swiss suppliers (ETA, Sellita) or Japanese manufacturers (Miyota, Seiko), ensuring reliability and precision. Materials such as stainless steel, titanium, and sapphire crystal are selected for durability. Cases are often bold yet ergonomic, appealing to an active clientele. The distinctive capsule inside the crown remains the unique storytelling detail that gives each watch symbolic value. <strong>Bausele thus combines Swiss rigor, Japanese accessibility, and Australian inspiration</strong>, producing timepieces that are hybrid yet coherent.</p>
<h3>Market positioning and Bausele&rsquo;s target audience</h3>
<p>Bausele positions itself in the mid-range segment of the market. Prices range from 500 to 2,000 CHF depending on the model, with some special editions priced higher. This strategy allows it to appeal to varied audiences: Australians proud of wearing a national brand, expatriates looking for a symbolic link to their homeland, and international collectors intrigued by originality. By focusing on authenticity and narrative, the brand sells more than just a timepiece: <strong>it offers an object loaded with meaning and belonging</strong>. For collectors, Bausele stands out as a credible alternative in a market dominated by established players.</p>
<h3>Distribution strategy and international reach</h3>
<p>Bausele&rsquo;s distribution relies primarily on direct sales through its official website, ensuring control of its brand image and a close connection with customers. Select retailers in Australia, the United States, and Europe complement this. Partnerships with the Australian army and the Invictus Games have significantly boosted media visibility. Limited editions, produced in small batches, circulate rapidly among collectors. In this way, <strong>rarity becomes a strategic advantage</strong>, while maintaining a strong link with the brand&rsquo;s community.</p>
<h3>Bausele as a cultural ambassador for Australia</h3>
<p>Beyond watchmaking, Bausele positions itself as a cultural ambassador. Its watches embody the diversity of Australia &mdash; the ocean, the desert, and the skies &mdash; and values such as adventure, freedom, and authenticity. In an industry dominated by Swiss, Japanese, and German codes, this originality provides a unique voice. For buyers, owning a Bausele is not only about having a functional watch but also <strong>about carrying a symbolic piece of Australia</strong>. This dimension elevates the brand beyond traditional watchmaking boundaries.</p>
<h3>Conclusion</h3>
<p><strong>Bausele is a young brand that successfully turned its geographic origin into a strategic strength.</strong> Its watches, integrating natural Australian elements, are functional, symbolic, and distinctive. With collections such as OceanMoon, Noosa, and Pilot Automatic, and strong partnerships like the Invictus Games, it has established itself as a credible alternative to established houses. For enthusiasts looking for originality and meaning, Bausele represents an appealing choice. <strong>To refine your decision and compare your impressions with real ownership experiences, consult Dialicious customer reviews.</strong></p>
<p>(Updated August 2025)</p>

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