The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

The main attraction of this timepiece obviously lies in its original time display.
Indeed, while the watch is reminiscent of a wandering hour, it still stands out because there is an hour hand, even if it is divided into three branches and not discs. The hours are read in the arc located at the top of the dial under the bezel.
The minutes can be read through the bezel, and the seconds are marked by a more traditional sweep second hand.
I particularly like the balance wheel and the bridges that secure it, which is particularly remarkable for a watch that's water-resistant to 200 meters... and yes, it's a diver's watch... even if I doubt its readability underwater.
The case is made of matte steel and the crystal is sapphire.
Finally, the strap is made of rubber and is very comfortable. Some will miss the Miyota 8215 base, but it remains very reliable and offers exceptional value for money.

The big blue

Adding a chronograph to my collection was an obvious and important step in my watchmaking journey. However, I wanted a model from a brand that was certainly accessible, but also respected, which is the case with Hamilton.
Furthermore, I didn't want this complication to diminish the dressy character I often seek. So I found what I was looking for with this timepiece, which remains more elegant than sporty.
I particularly appreciate the quality of the finishes: whether it's the dial, the decoration of the oscillating weight, or the folding clasp.
I've always considered the Valjoux 7750 caliber to be a watchmaking essential, so I wanted a model equipped with one of its heirs, which is the case with this H21.
It's a shame that this watch is too thin, barely fitting under a shirt, but this is unfortunately the case with most less expensive automatic chronographs.

Top chrono !

I was particularly impressed by this watch's attractive orange sunray dial.
The poor-quality strap, as well as the Miyota 8215 movement, while reliable and robust but a little rustic, may put some people off, but honestly, is that really a problem for a timepiece in this price range?
The case back is screwed down, not clipped, which is particularly appreciated for a model that is clearly a tool watch.

A Clockwork Orange (automatic)

This watch is truly historic because it is the heir to a model that equipped British troops at the beginning of the 20th century, hence the name. I particularly appreciate the typography of the numbers, as well as the hands, slightly disproportionate to the relatively modest dial. Finally, the very thick glass in the shape of a beveled dome sublimates the tenderly old-fashioned character of the timepiece.

So wow!

This watch has a cushion-shaped mirror-polished steel case. Briston has the great merit of bringing cases of this shape up to date. I appreciate the refined character of the dial and its Bordeaux red color. The pointed hands are very well matched with the indexes. The crown, for its part, is stamped with the brand logo. The original NATO strap detracted from the dressy character of the model, which is why I replaced it with a more elegant leather one. Finally, the white background of the date is a real negative point.

She's in the red!

This watch has a polished steel case - mirror. The dial, a deep blue, offers applied indexes, no numbers, a day/night indicator, as well as a date which has the great merit of having a tone-on-tone background with the dial. The indexes, associated with the sharp hands, give a real impression of dynamism. The original strap, brown in color, gave the model an impersonal appearance. In addition, it attenuated the depth of the blue, which explains its replacement. Finally, it should be noted the overly common character of the case which diminishes the personality of the timepiece.

Ocean blue

The French watch brand Bristol embodies sporty elegance and casual chic, fusing watchmaking tradition and British influences. Founded in 2012 by Brice Jaunet, Briston quickly established itself on the market thanks to distinctive designs and a philosophy focused on accessibility without compromising on quality.
<h2 dir="ltr">Origins and Foundation</h2>
Brice Jaunet, passionate about watchmaking and with 15 years of experience in the industry, notably at Cartier, Baume &amp; Mercier, Raymond Weil and Zenith, decided in 2012 to create his own brand. His studies at Oxford and his affection for British &ldquo;preppy&rdquo; style inspire him to design watches reflecting this sport-chic spirit. The name "Briston" is chosen in homage to this English influence.
<h2 dir="ltr">Innovative Design and Materials</h2>
From its beginnings, Briston stands out for its use of cellulose acetate for the cases of its watches, a material mainly used in high-end eyewear. Made by the Italian house Mazzucchelli, this acetate gives the watches a unique appearance, notably with &ldquo;tortoiseshell&rdquo; finishes reminiscent of iconic glasses. This innovation is particularly visible in the collection Clubmaster, launched in 2013, which quickly became the brand's flagship model.
Briston watches also feature interchangeable NATO straps, inspired by straps developed by the British Ministry of Defense for the military. These straps add a casual touch and allow for easy personalization of watches.
<h2 dir="ltr">Evolution and Diversification of Collections</h2>
Over the years, Briston expanded its range by introducing new collections and integrating automatic movements. In 2015, the line<a href="https://www.dialicious.com/en/briston/clubmaster_sport"> Briston Clubmaster Sport</a> is launched, offering chronograph and HMS models with steel cases, meeting the expectations of customers looking for sportier watches.
In 2017, Briston made a foray into the field of diving watches with the <a href="https://www.dialicious.com/en/briston/clubmaster_diver">Briston Clubmaster Diver</a>, its first automatic watch waterproof up to 300 meters. This model maintains the brand's signature cushion case while offering diving-friendly features, such as a crown at 4 o'clock and a ceramic bezel.
The collection Briston Streamliner, introduced later, features barrel-shaped acetate cases, combining retro and contemporary style. The model Streamliner Urban is particularly appreciated for its sleek design and embossed dial.
<h2 dir="ltr">Expansion and International Presence</h2>
Since its inception, Briston has experienced significant growth, boasting nearly 1,000 points of sale worldwide. In 2018, the brand opened its first boutique in its own name in Paris, in the Marais district, thus strengthening its presence on the French market. The Briston collections are also available online, on the brand's official website as well as on specialized platforms in France such as Ocarat for instance.
<h2 dir="ltr">Philosophy and Commitments</h2>
Briston positions itself as a brand offering quality watches at affordable prices, without sacrificing design or materials. The brand favors noble and natural materials, such as cellulose acetate composed of 70% cotton fiber flower, which is hypoallergenic and very resistant. This approach allows Briston to offer watches with a competitive quality-price ratio, attracting customers looking for stylish and accessible products.
<h2 dir="ltr">Recognition and Notice</h2>
Briston watches have been well received by watch enthusiasts and critics alike, who praise the combination of innovative design and build quality. Value for money is often highlighted, with watches under &euro; 500 offering features and aesthetics comparable to competing brands. However, some customers have reported issues with premature wear on the watch glass, but overall, Briston is particularly appreciated for its &ldquo;small&rdquo; budgets.
<h2 dir="ltr">Conclusion</h2>
In less than a decade, Briston has established itself on the watch market by offering watches combining tradition and modernity, with a distinctive British touch. Thanks to innovation in the choice of materials and particular attention to design, the brand continues to attract customers looking for elegant and accessible watches. With a growing international presence and constant diversification of its collections, Briston is establishing itself as a French-speaking player in contemporary watchmaking.
(Updated November 2024)

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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