Auricoste La Royale Type 32 Owner Review : Functional, balanced and rational

4.8

3

37

Published on 10/25/2025 - Last modified on 10/25/2025

My meeting with AURICOSTE

It was a typical weekend Friday in October in Alsace. I was driving home and, as usual, I watched a DM&V video on YouTube in which Edouard previewed the new AURICOSTE La Royale Type 32. My attention was immediately captured by the announcement of the technical specifications: a 37 mm diameter, a 10 mm thickness, and a COSQ-certified SOPROD movement. When I got home, I logged back in and watched the video, and I discovered this magnificent timepiece with its perfect dimensions and its blue livery, limited to 200 pieces. My blood boiled! I logged on to the AURICOSTE website and confirmed the blue model with its steel bracelet, but once I confirmed the order, I realized I had chosen the model with a Tropic bracelet—what a mistake! I immediately wrote an email on the site, and my wife, who was at my side and had guided my choice, said, "Call, it's Paris, I'm sure they'll answer." And that's what I did, when suddenly, a female voice answered, it was Clara Tordjmann. Astonished and a little confused, I explained my problem to her, and she immediately reassured me by offering to pay the additional amount so that the model with the steel bracelet could be delivered to me. Within minutes, I received a bank account number and made the €200 transfer, which corresponded to the total amount of this version. The story could have ended there, but it was when I heard a text message that the story became brilliant: a message from Laurent Tordjmann himself, offering to call him back on his personal number; What followed was an incredible conversation with the CEO of AURICOSTE, the anonymous person that I am, who was incredibly kind. He thanked me for choosing this new model and told me that I would probably be one of the first La Royal ambassadors, and that he hoped I would be satisfied. I received it today, and this watch is incredible. Its dimensions are perfect, it's balanced, you forget you're wearing it after a few minutes, and the color is incredible, with that ceramic bezel (I hate this product on Rolex). I sent a text message to Laurent TORDJMANN to give him my first impressions and repeat this incredible customer experience, which I've never had at my AD Rolex. This isn't my first Rolex, but it's my first AURICOSTE, and certainly not my last!

Rolex Fan own this watch for less than 1 year

4.8

5.0

Emotion

5.0

Design

5.0

Accuracy

5.0

Comfort

4.5

Robustness

4.5

Value for money

Secondary

Significance in a collection

Main

Rarely

Frequency to be worn

Often

Pleasure

Main motivation for buying

Investment

Pros & Cons for this watch

Its dimensions

Its color

The needles

The absence of a date

This review is the subjective opinion of a Dialicious community member and not of Achille SAS or its teams

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