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Apose is a brand that captivated me from its very first models. Reviving French craftsmanship was a risky gamble, but one that has paid off. Romain listens carefully to the customer and suggests the model that best suits their needs. With the ease of changing the straps, buying an Apose watch means you have several options (leather, FKM, steel, etc.).

French touch 

Apose is a French watch brand founded in 2020 in Mulhouse (France) with the stated ambition of building a collection of watches made in France, automatic, high-end, and with a clean design.
<h3 dir="ltr">Brand story: 100% French mission</h3>
Born amidst the burgeoning French micro-brand scene, Apose champions a "return to purity" approach that opposes the overabundance of complications and flashy styles. The direction is clear -minimalist design, components sourced in France, local assembly and tricolor partnerships (dials, hands, bracelets and cases&hellip;), all managed by Romain Thieriet, a talented local watchmaker, who joined Apose from the beginning of the adventure.
The goal is to prove that a contemporary and desirable watch can also showcase French craftsmanship, so the promise of Apose lies in the equation "French elegance, mechanical reliability and a localized supply chain".
<h3 dir="ltr">Apose: minimalist design and subtle elegance</h3>
Apose's formal identity is based on understated volumes and controlled contrasts: a 316L steel case with taut facets, a case architecture often resembling three tiers, alternating brushed and polished finishes, and multi-level dials with raised hour markers and distinctive hands. The ergonomics are designed to be universal, centered around a signature 40mm diameter and a slim profile, with anti-reflective sapphire crystals and realistic water resistance (up to 10 ATM depending on the model). The aim is to create a dress watch, an everyday companion rather than a showpiece, hence the fact that readability and fit when worn always take precedence over the waouh effect.
<h3 dir="ltr">Apose Collections: N&deg;3-100, Radial, Douz and Pur</h3>
The Apose range is structured into clearly differentiated families, whose evolution illustrates the increasing "Frenchification" of the components: the N&deg;3-100 series (collection with exclusively French components), the Radial variations (fluted ring on dial), the Douz and Pur collections with more refined aesthetic variants, each designed for a chic everyday look, rather than a sporty one.
The bracelets, offered in steel or full-grain leather, were developed in particular using offcuts of Longchamp leather for certain series, reinforcing the DNA of a French urban watch that embraces its style choices without resorting to spectacular complications, so that the choice between the collections depends on the atmosphere and style of these dials.
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Apose n&deg;3-100 - Limited series &ldquo;100% French&rdquo;: components of French origin, strap made from Longchamp leather hides, French Pequignet Initial movement (65 hours reserve).
</li>
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Apose Radial - Dial highlighted by an anodized fluted ring, multiple colours (Indigo, Azure, etc.), steel or leather bracelet and France &Eacute;bauches movement (44 hours reserve).
</li>
<li dir="ltr" aria-level="1">
Apose Pur - Apose's most minimalist collection, yet also its very essence: a polished dial for intense color depth. France &Eacute;bauches movement (44-hour power reserve).
</li>
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Apose Douz - A more understated variation of dial N&deg;3-100 with France &Eacute;bauches movement (44 hours power reserve).
</li>
</ul>
In 2022, Apose reached a symbolic milestone with the&nbsp;<a href="https://www.dialicious.com/en/apose/n%C2%B03-100">Apose N&deg;3-100</a> the edition adopts the French "Initial" caliber (65-hour power reserve, 4Hz, tungsten oscillating weight) manufactured by Pequignet, while the straps, made from Longchamp leather offcuts, serve a "100% French" specification for components and assembly. This configuration is not intended to make the other No. 3 models obsolete, but to demonstrate the industrial feasibility of a high level of "Made in France" on a limited-edition watch, meaning that the this industrial feat primarily serves to ensure overall design coherence across the supply chain.
<h3 dir="ltr">Apose Buying Guide: How to choose your French automatic watch?</h3>
To select your Apose, start with the line: Apose Radial if you like a dial enlivened by a fluted ring and more pronounced contrasts, Apose N&deg;3-100 if the "fully French" aspect (including the Pequignet movement) is crucial, Apose Pur or Apose Douz if you want maximum simplicity. Next, consider the dial color and bracelet texture (handmade steel or leather), then check the comfort at 40 mm in diameter and the thickness on the wrist. Finally, keep in mind that the true benefit of an Apose lies in the balance between design, legibility, and the origin of the components.
<h3 dir="ltr">Conclusion</h3>
In just a few years, Apose has established a recognizable style- clean lines, architecturally designed dials, meticulously crafted straps - and a rare ambition to fully "Frenchify" the range. The proposition is clear and transparent for the buyer: an automatic watch with a contemporary design that showcases a network of French partners. If you are hesitating between an Apose Radial or an Apose N&deg;3-100, for example, first consider your relationship to "Made in France," to color, and to versatility.
And to reinforce your decision with concrete feedback, rely on Dialicious customer reviews.
(Updated March 2026)

L&rsquo;Apose Douz C&eacute;ladon propose une vision singuli&egrave;re et particuli&egrave;rement raffin&eacute;e de la montre contemporaine fran&ccedil;aise. Avec cette version &agrave; cadran vert c&eacute;ladon de la collection Douz, Apose met en avant une pi&egrave;ce qui associe pr&eacute;sence architectur&eacute;e, sobri&eacute;t&eacute; du dessin et vraie coh&eacute;rence technique. La montre joue sur une esth&eacute;tique &agrave; la fois tendue et lumineuse, o&ugrave; les lignes du bo&icirc;tier, la profondeur du cadran et le travail de la lumi&egrave;re participent d&rsquo;une identit&eacute; imm&eacute;diatement reconnaissable. Dans cette configuration sur bracelet acier, l&rsquo;Apose Douz C&eacute;ladon est propos&eacute;e au tarif de 2 950 &euro;.&nbsp;
Ce qui rend cette r&eacute;f&eacute;rence particuli&egrave;rement s&eacute;duisante, c&rsquo;est sa capacit&eacute; &agrave; faire exister une couleur peu commune dans un registre qui reste pourtant tr&egrave;s ma&icirc;tris&eacute;. Le vert c&eacute;ladon apporte &agrave; la montre une douceur visuelle et une sophistication discr&egrave;te, loin des teintes plus satur&eacute;es ou d&eacute;monstratives que l&rsquo;on voit souvent sur les cadrans contemporains. Apose construit ici une montre de caract&egrave;re, mais sans brutalit&eacute;, en misant sur l&rsquo;&eacute;quilibre entre surfaces polies, touches lumineuses et g&eacute;om&eacute;trie tr&egrave;s soign&eacute;e. Le r&eacute;sultat est une montre fran&ccedil;aise &agrave; forte personnalit&eacute;, mais qui conserve une vraie facilit&eacute; de porter au quotidien.&nbsp;
<h3>Quelles sont les caract&eacute;ristiques de l&rsquo;Apose Douz C&eacute;ladon ?</h3>
Bo&icirc;tier de l&rsquo;Apose Douz C&eacute;ladon
Le bo&icirc;tier de l&rsquo;Apose Douz C&eacute;ladon est r&eacute;alis&eacute; en acier 316L avec un diam&egrave;tre de 40 mm et une &eacute;tanch&eacute;it&eacute; de 10 bar. La carrure adopte une finition polie, tandis que la lunette en acier 316L combine un brossage radial et un chanfrein poli, cr&eacute;ant un jeu de lumi&egrave;re plus riche que ne le laisserait supposer une montre d&rsquo;apparence minimaliste. La couronne crant&eacute;e, elle aussi en acier, porte un monogramme en positif grav&eacute; au laser et re&ccedil;oit une finition polie coh&eacute;rente avec le reste du bo&icirc;tier. L&rsquo;ensemble exprime une vraie volont&eacute; de sophistication dans les d&eacute;tails, sans basculer dans l&rsquo;ostentation. Le verre saphir avec traitement antireflet est pr&eacute;sent&eacute; par la marque comme un &eacute;l&eacute;ment destin&eacute; &agrave; intensifier la profondeur du cadran, ce qui participe directement &agrave; l&rsquo;identit&eacute; visuelle du mod&egrave;le.&nbsp;
Cadran c&eacute;ladon et identit&eacute; visuelle
Le cadran de l&rsquo;Apose Douz C&eacute;ladon se distingue par sa finition d&eacute;polie et son rev&ecirc;tement PVD vert c&eacute;ladon. Cette teinte, &agrave; la fois douce et min&eacute;rale, donne &agrave; la montre une pr&eacute;sence tr&egrave;s particuli&egrave;re. Elle &eacute;voque davantage la nuance, la mati&egrave;re et la lumi&egrave;re diffuse qu&rsquo;un simple effet de couleur franche. Apose associe ce cadran &agrave; un logotype en luminomati&egrave;re blanc, ce qui renforce la coh&eacute;rence graphique de l&rsquo;ensemble. Le rehaut et les index, r&eacute;alis&eacute;s en une seule pi&egrave;ce, sont eux aussi dot&eacute;s de luminomati&egrave;re et re&ccedil;oivent une finition polie avec rev&ecirc;tement palladium. Les aiguilles suivent cette m&ecirc;me logique avec un contour poli, un centre textur&eacute; et une int&eacute;gration de mati&egrave;re luminescente, &eacute;galement sous rev&ecirc;tement palladium. La trotteuse, enfin, se distingue par un hexagone et un vernis noir mat, d&eacute;tail discret mais suffisant pour donner au cadran un suppl&eacute;ment de personnalit&eacute;.&nbsp;
Calibre et performances
L&rsquo;Apose Douz C&eacute;ladon est anim&eacute;e par un mouvement France Ebauches m&eacute;canique &agrave; remontage automatique. La marque annonce une pr&eacute;cision de -4 / +4 secondes par jour, un niveau particuli&egrave;rement s&eacute;rieux pour une montre de cette cat&eacute;gorie. Le mouvement affiche les heures, minutes et secondes, dispose d&rsquo;un stop seconde pour une mise &agrave; l&rsquo;heure pr&eacute;cise, offre une r&eacute;serve de marche de 44 heures et fonctionne &agrave; une fr&eacute;quence de 4 Hz, soit 28 800 alternances par heure. Ce choix d&rsquo;un mouvement France Ebauches renforce imm&eacute;diatement la coh&eacute;rence du projet, en inscrivant la montre dans une logique de production fran&ccedil;aise contemporaine. Au-del&agrave; de l&rsquo;esth&eacute;tique, l&rsquo;Apose Douz C&eacute;ladon propose donc un contenu technique en phase avec son positionnement.&nbsp;
Bracelet et confort
Dans cette configuration, l&rsquo;Apose Douz C&eacute;ladon est mont&eacute;e sur un bracelet acier 316L. La marque pr&eacute;cise une alternance de maillons polis et bross&eacute;s, ce qui prolonge directement le langage du bo&icirc;tier. Le bracelet adopte une largeur de 20/18 mm, ce qui laisse supposer un effilage progressif favorable au confort et &agrave; l&rsquo;&eacute;l&eacute;gance au poignet. Ce choix du bracelet acier donne &agrave; la Douz C&eacute;ladon une lecture plus int&eacute;gr&eacute;e, plus contemporaine et plus affirm&eacute;e que la version cuir. Il accentue aussi la coh&eacute;rence de la montre en cr&eacute;ant une continuit&eacute; visuelle entre la bo&icirc;te, la lunette et le bracelet, tout en laissant au cadran c&eacute;ladon le r&ocirc;le principal dans l&rsquo;expression de la pi&egrave;ce.
Portabilit&eacute; et usage au quotidien
La grande force de l&rsquo;Apose Douz C&eacute;ladon r&eacute;side dans son &eacute;quilibre entre originalit&eacute; visuelle et usage quotidien. Son diam&egrave;tre de 40 mm, son bracelet acier et son &eacute;tanch&eacute;it&eacute; de 10 bar lui donnent une vraie polyvalence, tandis que la douceur du cadran c&eacute;ladon &eacute;vite tout exc&egrave;s de d&eacute;monstration. C&rsquo;est une montre qui peut accompagner un cadre professionnel, une tenue plus urbaine ou un vestiaire plus d&eacute;contract&eacute;, pr&eacute;cis&eacute;ment parce qu&rsquo;elle exprime sa singularit&eacute; avec mesure. La profondeur du cadran, renforc&eacute;e par le verre saphir antireflet, ainsi que les diff&eacute;rents jeux de surfaces entre poli, bross&eacute; et textur&eacute;, donnent &agrave; la montre une pr&eacute;sence riche sans la rendre compliqu&eacute;e &agrave; vivre. L&rsquo;Apose Douz C&eacute;ladon s&eacute;duira ainsi les amateurs qui recherchent une montre fran&ccedil;aise &eacute;l&eacute;gante, diff&eacute;rente et coh&eacute;rente dans son ex&eacute;cution. :
<h3>Apose Douz C&eacute;ladon : une montre fran&ccedil;aise contemporaine, raffin&eacute;e et singuli&egrave;re</h3>
Avec la Douz C&eacute;ladon, Apose propose une montre qui r&eacute;ussit &agrave; conjuguer identit&eacute; visuelle, s&eacute;rieux technique et &eacute;l&eacute;gance portable. Le cadran vert c&eacute;ladon, le bo&icirc;tier de 40 mm en acier 316L, le mouvement France Ebauches et le bracelet acier alternant les finitions composent un ensemble coh&eacute;rent et distinctif. Cette montre ne cherche pas &agrave; s&eacute;duire par l&rsquo;exub&eacute;rance, mais par la pr&eacute;cision de son dessin, la qualit&eacute; de ses d&eacute;tails et l&rsquo;originalit&eacute; bien dos&eacute;e de sa couleur. Elle s&rsquo;impose ainsi comme une proposition tr&egrave;s int&eacute;ressante dans le paysage de l&rsquo;horlogerie fran&ccedil;aise contemporaine.&nbsp;
<h3>Conclusion</h3>
L&rsquo;Apose Douz C&eacute;ladon s&rsquo;adresse aux amateurs qui recherchent une montre fran&ccedil;aise &eacute;l&eacute;gante, originale et techniquement coh&eacute;rente. Gr&acirc;ce &agrave; son cadran vert c&eacute;ladon, &agrave; son mouvement automatique France Ebauches et &agrave; son ex&eacute;cution tr&egrave;s soign&eacute;e, elle propose une lecture contemporaine et raffin&eacute;e de la montre de tous les jours.&nbsp;
Les avis de propri&eacute;taires Dialicious sont une solution pertinente pour choisir la montre qui nous ressemble.
(Mise &agrave; jour Mai 2026)

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The Apose Douz Celadon offers a singular and particularly refined vision of the contemporary French watch. With this celadon green dial version of the Douz collection, Apose highlights a piece that combines architectural presence, restrained design and real technical coherence. The watch plays on an aesthetic that feels both sharp and luminous, where the lines of the case, the depth of the dial and the work of light all contribute to an immediately recognisable identity. In this steel-bracelet configuration, the Apose Douz Celadon is priced at &euro;2,950.
What makes this reference especially appealing is its ability to bring an unusual colour into a register that still feels highly controlled. The celadon green gives the watch softness and discreet sophistication, far removed from the more saturated or demonstrative tones often seen on contemporary dials. Apose builds here a watch with real character, yet without aggression, by relying on the balance between polished surfaces, luminous details and very carefully considered geometry. The result is a French watch with strong personality that still remains genuinely easy to wear every day.
<h3>What are the characteristics of the Apose Douz Celadon?</h3>
Case of the Apose Douz Celadon
The case of the Apose Douz Celadon is made of 316L stainless steel with a 40 mm diameter and 10 bar water resistance. The middle case uses a polished finish, while the 316L steel bezel combines radial brushing with a polished bevel, creating a richer play of light than one might expect from a seemingly minimalist watch. The knurled crown, also in steel, bears a raised monogram engraved by laser and receives a polished finish coherent with the rest of the case. Altogether, the watch expresses a genuine desire for sophistication in the details without becoming ostentatious. The sapphire crystal with anti-reflective treatment is presented by the brand as a way to intensify the depth of the dial, which directly contributes to the model&rsquo;s visual identity.&nbsp;
Celadon dial and visual identity
The dial of the Apose Douz Celadon stands out through its matte finish and celadon green PVD coating. This tone, both soft and mineral, gives the watch a highly distinctive presence. It suggests nuance, material and diffused light more than a simple straightforward colour effect. Apose pairs this dial with a white luminous logo, reinforcing the graphic coherence of the whole. The rehaut and hour markers, made as a single piece, are also fitted with luminous material and receive a polished palladium coating. The hands follow the same logic with polished outlines, textured centres and integrated luminous material, also under palladium coating. The seconds hand, finally, stands out thanks to a small hexagon and a matte black varnish, a discreet detail that is enough to give the dial added personality.&nbsp;
Movement and performance
The Apose Douz Celadon is powered by a France Ebauches automatic mechanical movement. The brand states an accuracy of -4 / +4 seconds per day, a particularly serious level for a watch in this category. The movement displays hours, minutes and seconds, includes hacking seconds for precise setting, offers a 44-hour power reserve and runs at 4 Hz, or 28,800 vibrations per hour. The choice of a France Ebauches movement immediately strengthens the coherence of the project by placing the watch within a contemporary French production logic. Beyond aesthetics, the Apose Douz Celadon therefore also offers technical content aligned with its positioning.&nbsp;
Bracelet and comfort
In this configuration, the Apose Douz Celadon is fitted with a 316L steel bracelet. The brand specifies an alternation of polished and brushed links, which directly extends the language of the case. The bracelet uses a 20/18 mm width, suggesting progressive tapering favourable to both comfort and elegance on the wrist. This steel-bracelet option gives the Douz Celadon a more integrated, more contemporary and more assertive reading than the leather version. It also strengthens the coherence of the watch by creating visual continuity between case, bezel and bracelet, while still allowing the celadon dial to remain the main expressive element of the piece.&nbsp;
Wearability and everyday use
The great strength of the Apose Douz Celadon lies in its balance between visual originality and everyday use. Its 40 mm diameter, steel bracelet and 10 bar water resistance give it genuine versatility, while the softness of the celadon dial avoids any excess of display. It is a watch that can accompany a professional environment, a more urban outfit or a more relaxed wardrobe precisely because it expresses its singularity with restraint. The depth of the dial, reinforced by the anti-reflective sapphire crystal, together with the different plays of polished, brushed and textured surfaces, gives the watch a rich presence without making it difficult to live with. The Apose Douz Celadon will therefore appeal to enthusiasts looking for a French watch that is elegant, different and coherent in its execution.&nbsp;
<h3>Apose Douz Celadon: a contemporary, refined and distinctive French watch</h3>
With the Douz Celadon, Apose offers a watch that successfully combines visual identity, technical seriousness and wearable elegance. The celadon green dial, the 40 mm 316L steel case, the France Ebauches movement and the steel bracelet alternating finishes create a coherent and distinctive whole. This watch does not try to seduce through exuberance, but through the precision of its design, the quality of its details and the carefully measured originality of its colour. It therefore stands out as a very interesting proposition within the landscape of contemporary French watchmaking.&nbsp;
<h3>Conclusion</h3>
The Apose Douz Celadon is aimed at enthusiasts looking for a French watch that is elegant, original and technically coherent. Thanks to its celadon green dial, its France Ebauches automatic movement and its carefully executed design, it offers a contemporary and refined reading of the everyday watch.&nbsp;
Dialicious owner reviews are a relevant way to choose the watch that truly suits you.
(Updated May 2026)

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
La Serica Parade est quand &agrave; elle une collection audacieuse lanc&eacute;e en novembre 2024...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une montre tr&egrave;s &eacute;l&eacute;gante propos&eacute;e &agrave; 1,490 &euro;.
Mars 2026 est une date importante avec le lancement d'une nouveaut&eacute; attendue par les collectionneurs... Enfin une Serica avec la fonction Date. La&nbsp;<a href="https://www.dialicious.com/serica/5330">Serica 5330</a> reprend les codes de la 5303 avec de multiples &eacute;volutions esth&eacute;tiques permettant d'int&eacute;grant le guichet date tout en subtilit&eacute;, comme Serica nous en donn&eacute; l'habitude. Patience, les pr&eacute;-commandes viennent d'ouvrir pour une 1&egrave;re livraison pr&eacute;vue d&eacute;but mai 2026, au prix de 1,690 &euro;.
L'ann&eacute;e 2026 ne s'est pas arr&ecirc;t&eacute;e l&agrave;, avec lancement en Mai d'une <a href="https://www.dialicious.com/serica/7505">nouvelle collection Serica nomm&eacute;e 7505</a>&nbsp;et proposant une d&eacute;clinaison de la filed watch 6190 dans un format plus petit en 35mm, plus adapt&eacute; aux petits poignets. Serice ne fait rien &agrave; la l&eacute;g&egrave;re et accompagne cette nouvelle collection d'un nouveau bracelet Bonklip plus robuste. Le signe de la maturit&eacute; pour la marque qui r&eacute;pond ainsi &agrave; une demance clairement exprim&eacute;e par ses clients.
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand&nbsp;Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
The Serica Parade is a bold collection launched in November 2024... A dress watch that breaks the mold, named &ldquo;Parade&rdquo; and bearing the reference number 1174. These four digits, like all other Serica reference numbers, embody the symbolism of the golden ratio&mdash;or divine proportions&mdash;where the ratio of length to width is 1.174... A very elegant watch priced at &euro;1,490.
March 2026 is an important mark with the launch date of a new model eagerly awaited by collectors... Finally, a Serica with a date function. The <a href="https://www.dialicious.com/en/serica/5330">Serica 5330</a> builds on the design of the 5303 with numerous aesthetic updates that allow for the date window to be seamlessly integrated, as we&rsquo;ve come to expect from Serica. Be patient&mdash;pre-orders have just opened for a first shipment scheduled for early May 2026, priced at &euro;1,690.
But 2026 didn&rsquo;t stop there: in May, the brand launched <a href="https://www.dialicious.com/en/serica/7505">a new Serica collection called 7505</a>, featuring a smaller 35mm version of the 6190 watch, better suited for slimmer wrists. Serice doesn&rsquo;t do anything halfheartedly, and has paired this new collection with a new, more robust Bonklip strap. This marks a sign of maturity for the brand, which is thus responding to a demand clearly expressed by its customers.
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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Ludo1's review on his Apose Radial

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AposeRadialVert cendré

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