Iconic watch art prints. Made in Switzerland, lifetime guarantee

The must-have Macro Loupe for all watch lovers

Everything is made in France cocorico Depending on the brightness it will be sublimated and becomes unique. Precision. Shape of the dial. Original hands Second hand with hexagon. Initial Pequignet movement. Pink gold champagne dial. Dial coating sometimes matte sometimes shiny. Very chiseled winder.

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<p><strong>Apose</strong> is a French watch brand founded in <strong>2020</strong> in Mulhouse by watch designer Didier Finck and physicist Ludovic Zussa. The project set out to build a line of high-end automatic watches with a pared-back aesthetic, to maximise French-made components, and to keep final assembly in Alsace (workshop and assembly in Mulhouse).</p>
<h3>Apose&rsquo;s story (Mulhouse 2020): founders, &ldquo;100% French&rdquo; mission and regional roots</h3>
<p>Born amid the revival of French microbrands, Apose frames a &ldquo;back-to-purity&rdquo; stance against escalating complications and flashy styling: the Finck/Zussa duo &mdash; drawing on Swatch Group and product-innovation experience &mdash; set a crisp brief of minimalist design, France-sourced components wherever feasible, local assembly and tricolour partnerships (dials, hands, straps, presentation) to demonstrate that a contemporary, desirable watch can also showcase domestic know-how, which is why <strong>Apose&rsquo;s core promise is the triad &ldquo;French elegance, dependable automatic movements, localised supply chain&rdquo;</strong>.</p>
<h3>Minimalist Apose design: French elegance, 40 mm casework and everyday legibility</h3>
<p>The brand&rsquo;s formal identity relies on restrained geometry and controlled contrasts: 316L steel cases with taut facets, often a &ldquo;three-storey&rdquo; architecture, brushed/polished interplay, multi-level dials with integrated markers and textured hands; ergonomics stay universal around a signature 40 mm diameter and moderate thickness, with anti-reflective sapphire crystals and realistic water-resistance (up to 10 ATM depending on reference). The aim is to deliver a city watch genuinely suited to daily use rather than a display piece, meaning <strong>legibility and on-wrist comfort consistently outweigh theatrics</strong>.</p>
<h3>Apose models n&deg;3-100, n&deg;3-radial, n&deg;3-douzaines: lineup map and use cases</h3>
<p>Apose structures the catalogue into clearly distinct families that illustrate the brand&rsquo;s increasing &ldquo;made-in-France&rdquo; content: the n&deg;3-100 series (exclusively French components), the n&deg;3-radial (fluted ring on the dial) and n&deg;3-douzaines/n&deg;3-pur (more stripped-back aesthetics) &mdash; all geared to refined daily wear rather than outright sport. Straps in steel or full-grain leather have included Longchamp collaborations on some runs, reinforcing the idea of a French urban watch that owns its style without resorting to showy complications, so <strong>choosing between lines is chiefly about dial atmosphere and the level of &ldquo;materiality&rdquo; you want</strong>.</p>
<ul>
<li><strong>Apose n&deg;3-100</strong> &mdash; Limited series &ldquo;100% French&rdquo;: domestically sourced components, Longchamp-derived leather straps, French Pequignet Initial movement (65 h).</li>
<li><strong>Apose n&deg;3-radial</strong> &mdash; Dial accented by an anodised fluted ring, multiple colours (indigo, azur, etc.), straps in matched leather or steel.</li>
<li><strong>Apose n&deg;3-douzaines</strong> &mdash; A more understated n&deg;3 dial treatment (very clean read-out); specifics vary by series and model year (per retailer listings).</li>
</ul>
<h3>Pequignet Initial (65 h) movement and Longchamp partnerships: the Apose &ldquo;ecosystem&rdquo; explained</h3>
<p>In 2022 Apose crossed a symbolic threshold with the <strong>Apose n&deg;3-100</strong>: the edition adopted Pequignet&rsquo;s French-made &ldquo;Initial&rdquo; calibre (65-hour reserve, 4 Hz, tungsten mass) while Longchamp supplied straps cut from offshoots of its leathers &mdash; delivering a &ldquo;100% France&rdquo; spec (components and assembly). The point is not to supersede other n&deg;3 references but to validate the industrial feasibility of a very high French content in a limited run, i.e., <strong>the industrial feat exists to reinforce overall coherence (design plus sourcing)</strong>.</p>
<h3>MSRP, retail and 2025 status: D2C, selected partners&hellip; and court-ordered liquidation</h3>
<p>Initially sold direct (e-store) and then via select retailers &mdash; Longinus in Strasbourg among them &mdash; Apose launched at roughly &euro;1,350&ndash;1,650 for some references, while upper-tier series (n&deg;3-radial, n&deg;3-100) ranged from about &euro;2,250 to &euro;3,750 depending on spec, finishing and limited-edition status. In July 2025, however, the Mulhouse court placed Apose into judicial liquidation following disputes between co-founders, with subsequent press coverage noting a search for a buyer. In practical terms, <strong>current availability and after-sales hinge on retailer stock and any potential takeover (status subject to change)</strong>.</p>
<h3>Buying guide: how to pick the right &ldquo;made-in-France&rdquo; Apose automatic</h3>
<p>Start by choosing the line: n&deg;3-radial if you enjoy a dial animated by a fluted ring and bolder contrasts; n&deg;3-100 if achieving an &ldquo;entirely French&rdquo; build (including the Pequignet movement) is decisive; n&deg;3-douzaines/n&deg;3-pur if you want the most pared-back look. Then decide on dial colour and strap texture (steel or Longchamp leather), and check how the 40 mm diameter and thickness wear on your wrist. Ultimately, <strong>the core value of an Apose lies in the balance of design, legibility and component provenance</strong>.</p>
<h3>Conclusion</h3>
<p><strong>Within a few years Apose carved out a recognisable style</strong> &mdash; crisp casework, architectural dials, thoughtful straps &mdash; and pushed an unusually ambitious &ldquo;French-content&rdquo; agenda with the <strong>Apose n&deg;3-100</strong>. The 2025 legal situation clouds distribution, yet the proposition remains clear for buyers: a contemporary automatic that highlights a network of French partners. If you are torn between the more expressive n&deg;3-radial, the manifesto-grade n&deg;3-100 and a more austere variant, weigh first your stance on &ldquo;made in France,&rdquo; preferred colours and versatility; <strong>to validate shortlists with real-world feedback, consult Dialicious customer reviews.</strong></p>
<p>(Updated August 2025)</p>

Apose is a house that I had the opportunity to discover during my academic studies, carrying strong values of French reindustrialization and rediscovery of the "little step aside" that makes our tricolor "elegance" so unique. With a case that is neither round nor square, the brand has managed to create a truly remarkable visual identity among so many others. Working exclusively with French subcontractors for its edition N°3, Apose breaks the codes by demonstrating that it is still possible to produce in France, something to which I am very sensitive, especially in the current context.

Apose, French style and elegance

This is the first 100% French watch (for real...) of the 21st century. This watch has a real personality with a very important work on the design. The alternation of polished and brushed surfaces allows, depending on the lighting, to rediscover this watch almost every time. The Initial movement from Péquignet perfectly adjusted by Mr. THIRIET is of a very impressive precision. Only the stop-second leaves something to be desired. In short, since I have had it, my Rolex Submariner remains in its box...

I love it!!!

<p><strong>Apose</strong> est une marque horlog&egrave;re fran&ccedil;aise fond&eacute;e en <strong>2020</strong> &agrave; Mulhouse par le designer horloger Didier Finck et le physicien Ludovic Zussa, avec l&rsquo;ambition d&eacute;clar&eacute;e de b&acirc;tir une collection d&rsquo;automatiques haut de gamme au dessin &eacute;pur&eacute;, d&rsquo;en maximiser la part de fabrication fran&ccedil;aise et d&rsquo;ancrer la production finale en Alsace (atelier et assemblage &agrave; Mulhouse).</p>
<h3>Histoire d&rsquo;Apose (Mulhouse 2020) : fondateurs, mission &laquo; 100 % fran&ccedil;aise &raquo; et ancrage territorial</h3>
<p>N&eacute;e en pleine effervescence des micro-marques hexagonales, Apose revendique une d&eacute;marche &laquo; retour &agrave; la puret&eacute; &raquo; qui s&rsquo;oppose &agrave; la surench&egrave;re de complications et de styles criards : le duo Finck/Zussa, fort d&rsquo;exp&eacute;riences chez Swatch Group et en innovation produit, fixe un cap tr&egrave;s lisible &mdash; dessin minimaliste, composants sourc&eacute;s en France chaque fois que possible, assemblage local et partenariats tricolores (cadrans, aiguilles, bracelets, &eacute;b&eacute;nisterie d&rsquo;&eacute;crin) &mdash; afin de prouver qu&rsquo;une montre contemporaine et d&eacute;sirable peut &eacute;galement servir de vitrine au savoir-faire national, si bien que <strong>la promesse d&rsquo;Apose tient dans l&rsquo;&eacute;quation &laquo; &eacute;l&eacute;gance fran&ccedil;aise, automatisme fiable, cha&icirc;ne d&rsquo;approvisionnement localis&eacute;e &raquo;</strong>.</p>
<h3>Design minimaliste Apose : &eacute;l&eacute;gance fran&ccedil;aise, bo&icirc;tier 40 mm et finitions lisibles au quotidien</h3>
<p>L&rsquo;identit&eacute; formelle d&rsquo;Apose repose sur des volumes sobres et des contrastes ma&icirc;tris&eacute;s : carrure acier 316L aux facettes tendues, architecture de bo&icirc;tier souvent &laquo; en trois &eacute;tages &raquo;, alternance de bross&eacute;s et polis, cadrans &agrave; niveaux avec index int&eacute;gr&eacute;s et aiguilles textur&eacute;es ; l&rsquo;ergonomie se veut universelle autour d&rsquo;un diam&egrave;tre signature de 40 mm et d&rsquo;une &eacute;paisseur contenue, avec des verres saphir trait&eacute;s antireflets et des &eacute;tanch&eacute;it&eacute;s r&eacute;alistes (jusqu&rsquo;&agrave; 10 ATM selon les r&eacute;f&eacute;rences), l&rsquo;objectif &eacute;tant de faire d&rsquo;une montre de ville un compagnon &laquo; tous les jours &raquo; plut&ocirc;t qu&rsquo;un objet de vitrine, d&rsquo;o&ugrave; le fait que <strong>la lisibilit&eacute; et la tenue au port&eacute; priment syst&eacute;matiquement sur l&rsquo;effet de manche</strong>.</p>
<h3>Mod&egrave;les Apose n&deg;3-100, n&deg;3-radial, n&deg;3-douzaines : rep&egrave;res de collection et usages</h3>
<p>La gamme Apose s&rsquo;articule en familles clairement diff&eacute;renci&eacute;es, dont l&rsquo;&eacute;volution illustre la mont&eacute;e en &laquo; francisation &raquo; des composants : s&eacute;rie n&deg;3-100 (&eacute;dition &agrave; composants exclusivement fran&ccedil;ais), d&eacute;clinaisons n&deg;3-radial (anneau cannel&eacute; sur cadran) et n&deg;3-douzaines/n&deg;3-pur (variantes esth&eacute;tiques plus &eacute;pur&eacute;es), chacune pens&eacute;e pour un port quotidien chic plut&ocirc;t que sportif ; les bracelets, propos&eacute;s en acier ou en cuir pleine fleur, ont &eacute;t&eacute; d&eacute;velopp&eacute;s notamment avec Longchamp sur certaines s&eacute;ries, consolidant l&rsquo;ADN d&rsquo;une montre urbaine fran&ccedil;aise qui assume ses choix de style sans recourir &agrave; des complications spectaculaires, de telle sorte que <strong>le choix entre les lignes tient surtout &agrave; l&rsquo;ambiance de cadran et au degr&eacute; de &laquo; mati&egrave;re &raquo; souhait&eacute;</strong>.</p>
<ul>
<li><strong>Apose n&deg;3-100</strong> &mdash; S&eacute;rie limit&eacute;e &laquo; 100 % fran&ccedil;aise &raquo; : composants d&rsquo;origine hexagonale, bracelet issu de chutes de cuir Longchamp, mouvement fran&ccedil;ais Pequignet Initial (65 h).</li>
<li><strong>Apose n&deg;3-radial</strong> &mdash; Cadran soulign&eacute; d&rsquo;un anneau cannel&eacute; anodis&eacute;, multiples coloris (indigo, azur, etc.), propositions sur cuir Longchamp ou acier.</li>
<li><strong>Apose n&deg;3-douzaines</strong> &mdash; Variation plus sobre du cadran n&deg;3 (lecture tr&egrave;s &eacute;pur&eacute;e) ; d&eacute;tails exacts selon s&eacute;ries et mill&eacute;simes (certaines fiches d&eacute;taillants).Mouvement Pequignet Initial (65 h) et partenaires Longchamp : ce qu&rsquo;il faut savoir sur l&rsquo;&laquo; &eacute;cosyst&egrave;me &raquo;</li>
</ul>
<p>En 2022, Apose franchit une &eacute;tape symbolique avec la <strong>Apose n&deg;3-100</strong> : l&rsquo;&eacute;dition adopte le calibre fran&ccedil;ais &laquo; Initial &raquo; (65 heures de r&eacute;serve de marche, 4 Hz, masse oscillante tungst&egrave;ne) manufactur&eacute; par Pequignet, tandis que Longchamp fournit des bracelets r&eacute;alis&eacute;s &agrave; partir de ses chutes de cuir, au service d&rsquo;un cahier des charges &laquo; 100 % France &raquo; (composants et assemblage) ; cette configuration n&rsquo;a pas vocation &agrave; rendre obsol&egrave;tes les autres n&deg;3, mais &agrave; d&eacute;montrer la faisabilit&eacute; industrielle d&rsquo;un haut niveau de &laquo; made in France &raquo; sur une montre de s&eacute;rie limit&eacute;e, c&rsquo;est-&agrave;-dire que <strong>l&rsquo;exploit industriel sert d&rsquo;abord une coh&eacute;rence d&rsquo;ensemble (design + cha&icirc;ne d&rsquo;approvisionnement)</strong>.</p>
<h3>Prix publics, points de vente et actualit&eacute; 2025 : e-boutique, d&eacute;taillants s&eacute;lectionn&eacute;s&hellip; et liquidation judiciaire</h3>
<p>Commercialis&eacute;e d&rsquo;abord en direct (e-boutique) puis chez quelques partenaires &mdash; Longinus &agrave; Strasbourg, notamment &mdash; la marque a pratiqu&eacute; des tarifs de lancement autour de 1 350&ndash;1 650 &euro; pour certaines r&eacute;f&eacute;rences, tandis que les s&eacute;ries sup&eacute;rieures (n&deg;3-radial, n&deg;3-100) se situaient entre ~2 250 &euro; et ~3 750 &euro; selon configuration, finitions et s&eacute;ries limit&eacute;es ; en juillet 2025, le tribunal judiciaire de Mulhouse a cependant prononc&eacute; la liquidation judiciaire d&rsquo;Apose &agrave; la suite de d&eacute;saccords entre cofondateurs, la presse r&eacute;gionale &eacute;voquant une recherche de repreneur : dans ce contexte, <strong>la disponibilit&eacute; des mod&egrave;les et le service apr&egrave;s-vente d&eacute;pendent d&eacute;sormais des stocks d&eacute;taillants et d&rsquo;une &eacute;ventuelle reprise (information &eacute;volutive)</strong>.</p>
<h3>Guide d&rsquo;achat Apose : comment choisir sa montre automatique &laquo; made in France &raquo;</h3>
<p>Pour s&eacute;lectionner votre Apose, commencez par la ligne : n&deg;3-radial si vous aimez un cadran anim&eacute; par un anneau cannel&eacute; et des contrastes plus marqu&eacute;s, n&deg;3-100 si la dimension &laquo; int&eacute;gralement fran&ccedil;aise &raquo; (y compris le mouvement Pequignet) est d&eacute;terminante, n&deg;3-douzaines/n&deg;3-pur si vous voulez la sobri&eacute;t&eacute; maximale ; poursuivez par la couleur de cadran et la texture de bracelet (acier ou cuir Longchamp), puis v&eacute;rifiez le confort &agrave; 40 mm de diam&egrave;tre et l&rsquo;&eacute;paisseur au poignet, en gardant &agrave; l&rsquo;esprit que <strong>le v&eacute;ritable b&eacute;n&eacute;fice d&rsquo;une Apose r&eacute;side dans l&rsquo;&eacute;quilibre entre dessin, lisibilit&eacute; et provenance des composants</strong>.</p>
<h3>Conclusion</h3>
<p><strong>En quelques ann&eacute;es, Apose a impos&eacute; un style reconnaissable</strong> &mdash; coupe nette des volumes, cadrans architectur&eacute;s, bracelets soign&eacute;s &mdash; et une ambition rare de &laquo; francisation &raquo; int&eacute;grale avec la <strong>Apose n&deg;3-100</strong>. La situation juridique de 2025 introduit une incertitude de distribution, mais la proposition reste claire pour l&rsquo;acheteur : une montre automatique au dessin contemporain qui valorise un tissu de partenaires fran&ccedil;ais. Si vous h&eacute;sitez entre n&deg;3-radial (plus expressive), n&deg;3-100 (plus &laquo; manifeste &raquo;) et une version plus d&eacute;pouill&eacute;e, pesez d&rsquo;abord votre rapport au &laquo; made in France &raquo;, &agrave; la couleur et &agrave; la polyvalence ; <strong>pour conforter votre d&eacute;cision par des retours concrets, fiez-vous&nbsp;aux avis clients Dialicious.</strong></p>
<p>(Mise &agrave; jour Ao&ucirc;t 2025)</p>

Apose N°3-100 Or Rose & Champagne Owner Review : Unforgettable, elegant and completed

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Technical specifications of Apose N°3-100 Or Rose & Champagne